Second Storm: Crisis Leadership for Small Business

Paperback.

Most small businesses don't come unstuck in the first hours of a crisis. They fail in the weeks that follow, when the immediate threat has passed but fatigue, cash pressure, poor decisions or inaction cause even more harm.

Second Storm: Crisis Leadership for Small Business is written for owners and managers who are suddenly facing a cyber-attack, financial crisis, workplace injury, natural disaster or reputational storm, often with no crisis team, no spare staff and no-one else to hand it to.

Drawing on more than 30 years of crisis experience, Tracy Jones sets out a practical approach based on her five-phase Resilience to Recovery framework. Readers learn how to split the crisis into manageable lanes, protect cash, communicate clearly, know when to bring in help and deliberately move from response to recovery.

Five fictional case studies, set in businesses across Australia, show how crises unfold and where they go wrong. The book also includes a crisis playbook, crisis plan template, first-hours checklist, risk register, holding statements, recovery plan and readiness assessment, plus a list of Australian support services.

Shipping cost: $5 Australia and New Zealand and $10 elsewhere.