IMPACT OF STAFF CUSTOMER RELATIONS ON ORGANIZATION IMAGE (A CASE STUDY OF UNITED BANK OF AFRICA)

This research study aims to examine the relationship between staff-customer relations and the organizational image of United Bank of Africa (UBA) in Enugu Metropolis. The study adopts a mixed-methods approach, combining qualitative with customers and quantitative surveys to gather comprehensive data. The specific research objectives are to bring out the distinction between staff-customer relationship and organizational image in UBA; to assess the perception of customers regarding the quality of staff-customer interactions at UBA; to analyze the relationship between staff-customer relations and the organizational image of UBA; to determine the role customer service relation plays in every organization. This research consists of a title page, approval page, certification, abstract, Chapters One to Five (from introduction to conclusion), references and appendices.