Brand Loyalty Syndrome™

"When consumerism becomes a disease." A neurologist fights a pandemic where corporate logos literally rewire human brain chemistry.

Brand Loyalty Syndrome™ is a satirical medical white paper that reframes consumer allegiance as a diagnosable pathology, providing pseudo-clinical charts and symptom checklists to parody devotion to platforms and products. This tongue-in-cheek cultural artifact provides a sharp diagnostic of how capitalism rewires desire into dependency, targeting cultural anxiety around branding and identity. Valuable as a viral-ready, high-concept medical horror, it is designed to attract critical media attention as a satirical manifesto. This IP is scalable across global markets and companion formats for high-end critical platforms.