Course curriculum

1

Chapter 1: Introduction to Starting an Online Craft Shop
- 1.1 Understanding the Market for Handmade and Crafts
- 1.2 Benefits of an Online Craft Business
- 1.3 Overview of Popular Platforms (Etsy, Zazzle, Shopify, etc.)
2

Chapter 2: Finding Your Craft Niche
- 2.1 Analyzing Craft Trends and Audience Preferences
- 2.2 Evaluating Skills and Identifying Your Unique Selling Points (USP)
- 2.3 Crafting a Product Line That Stands Out
3

Chapter 3: Setting Up Your Online Shop
- 3.1 Choosing the Right Platform for Your Needs
- 3.2 Creating an Account and Setting Up Shop Details
- 3.3 Essential Tools and Plugins for Craft Sellers
4

Chapter 4: Branding Your Craft Business
- 4.1 Developing a Memorable Brand Name and Logo
- 4.2 Crafting a Story Behind Your Brand
- 4.3 Establishing Your Brand’s Visual Identity and Voice
5

Chapter 5: Product Photography and Descriptions
- 5.1 Tips for Taking High-Quality Product Photos
- 5.2 Writing Compelling Product Descriptions
- 5.3 Pricing Your Products for Profitability
6

Chapter 6: Building an Online Presence and Driving Traffic
- 6.1 Leveraging Social Media (Instagram, Pinterest, Facebook)
- 6.2 SEO Basics for Online Craft Shops
- 6.3 Using Influencer Marketing and Collaborations
7

Chapter 7: Managing Orders, Shipping, and Customer Service
- 7.1 Order Fulfillment and Shipping Options
- 7.2 Setting Policies (Returns, Shipping Times)
- 7.3 Providing Excellent Customer Service
8

Chapter 8: Scaling Your Craft Business
- 8.1 Introducing New Products Based on Customer Feedback
- 8.2 Managing Inventory and Growth
- 8.3 Expanding to Other Platforms and Markets
9

Chapter 9: Handling Finances and Legal Considerations
- 9.1 Basics of Accounting for Small Business Owners
- 9.2 Navigating Taxes and Legal Requirements
- 9.3 Trademarking and Protecting Your Brand
10

Chapter 10: Staying Inspired and Avoiding Burnout
- 10.1 Staying Motivated Through Challenges
- 10.2 Connecting with Craft Communities
- 10.3 Continuing to Innovate and Improve
11

Comprehensive Quiz for the Craft Course
- Course Quiz

Short Courses

Course curriculum