1) Audible book of: "Marketing study cases for People who want to improve their English language skills. Volume I"
Following volumes are also available to listen, click in the respective links below:
Volume 01
Volume 02
Volume 03
Volume 04 - not available yet
In the above links you can listen to the other volumes to this serie, but here is the first volume, witch is FREE to listen and read, and if you like this first volume please check the links above.
NOTE: here you will get the MP3 audio files for this book and also the PDF version of the book (volume 1)
Made for readers who learn best from stories, each chapter of this text presents a case study for improving both English language retention, as well as modern business and marketing concepts. With chapters averaging 2000 words, the information included touches on many influential business figures and corporations. While of course, we hope these stories are inspiring, we also intend for them to solidify visual English comprehension.
For general stories that contain marketing concepts, corporate studies, basic business model analysis, and overall the modern take on the marketplace, this text is more than sufficient. It is guaranteed that you will learn more than a few new things about business and marketing, no "English learning" necessary.
Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people.
If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with an answer by the end of the book).
If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand
Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a lifetime of person or company, some folks will like to read or listen many times over (responsible in Audible too).
● 15 study cases
● 10 questions with answers by the end of every chapter
● Excellent for building up vocabulary
● Good for training in information retention for students
● Very entertaining and pleasurable to read
TABLE OF CONTENTS:
CHAPTER 01 – WHY DID YOU WANT TO LEARN ANOTHER LANGUAGE?
CHAPTER 02 - VARIETY; THE SPICE OF LIFE (Coca-Cola)
CHAPTER 03 - THE POWER OF TECHNIQUES (Apple)
CHAPTER 04 – THE PIONEER OF MARKETING - KFC.
CHAPTER 05 - HABITS; THE GUIDE TO DECISION MAKING (Guinnes)
CHAPTER 06 – THE EVOLUTION OF FACEBOOK.
CHAPTER 07 - STAYING UNSEEN WHILE GETTING RESULTS (Anheuser-Busch organization)
CHAPTER 08 - IDENTITY: THE FOUNDATION OF SALES (Nike)
CHAPTER 09 – CREATING AN INPRESSION (Lush Company)
CHAPTER 10 - GETTING A METHOD THAT WORKS (Nestle)
CHAPTER 11 – THE JOURNEY OF FERRUCIO LAMBORGHINI
CHAPTER 12 – SURVIVE USING THE DIVISION TECHNIQUE (Coca-cola 2)
CHAPTER 13 – An Insight into Richard Branson’s Life.
CHAPTER 14 – BODY LANGUAGE POSTURE.
CHAPTER 15 – RFID – Based sensing in smart packaging for food applications. (a Review)
ANSWERS:
https://yellowcornbooks.blogspot.com