Hotel Market Segmentation
Segmentation is a vital part of revenue optimization. It allows revenue managers to develop effective and targeted strategies. Segmentation is a foundation and, if done correctly, will help to maximize revenue for the hotel.
In the article, I answer the following questions:
1. What is a market segment?
2. Why is market segmentation important?
3. How to segment the market?
4. How to prevent leakage between market segments?