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The Meraki Method

Stop trying to run your business from memory. I've spent years building the checklists - now you can access them instantly. Download the 'Meraki Method' for your real estate business.

The Seller System

$249.00

The Buyer System

$199.00

Daily Processes

$199.00

Events & Marketing

$199.00

The Complete Meraki Master Bundle

$695.00

1 :1 Coaching

About Me

Success in real estate isn’t about the hustle—it’s about creating & maintaining standards, cultivating meaningful relationships and consistency of your systems.


I’m Rica Ruiz and for over 15 years I’ve been in the trenches of the San Francisco Bay Area market, learning that the secret to longevity isn't working harder; it's working with a standard of excellence that honors both the process and the soul. I’ve survived the booms, the busts, and the personal breakdowns by leaning into what most agents avoid: organization, repeatable workflows, CRM process and cultivating meaningful relationships.


As a practicing broker and systems architect, I don't just teach structure—I live it. Whether we are auditing your CRM from scratch or building a bespoke "Roadmap" for your client experience, my goal is to help you move from the chaos of just trying to keep up to the clarity of having it handled.



What people are saying

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Rica is an incredible coach! My experience in her program was truly amazing. From start to finish, everything flowed seamlessly,

Rica’s deep knowledge of leveraging Follow Up Boss to build a well-oiled referral business is truly astounding. I feel her course has set us up for incredible success in the future.

Thank you for creating such an impactful and transformative experience!

— DARCEY K. ARENA, Founder, Casa Divina Real Estate

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Rica's calm, caring, curious approach has taught me how to hold someone's hand verbally. Emphatically, with tact, I can gently, lovingly help them reach their highest emotional goals with the best personal and financial outcomes. I call Rica the velvet sledgehammer.  I think I will change that to pure, sweet velvet. I am a work in progress.  Rica is getting me there. 

— Dønna Marie Baldwin, Realtor®

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Thanks to Rica, I'm definitely moving in the right direction. I have tried coaching before and I was not thrilled with the results. Yet I was stuck in my business and clearly I needed some help. I was skeptical before our first meeting, but Rica turned out to be very warm, knowledgeable, unbelievably organized, and willing to share her expertise and help me in any way I needed.

— Oksana Melnyk

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Rica has been very helpful in pushing me forward in multiple aspects of my business. She has helped me get my CRM organized, get strategic about time blocking and daily work as well as client engagement activities such as client event planning for the year. I am grateful for Rica's expertise and perspective and would recommend her to anyone looking to grow their business.

— Nicole Jacobs, Dana Point, CA

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I signed up with Rica to help me reset my process for CRM, time blocking, and process management. I've never seen such a meticulous process. She doesn't leave anything to chance. I learned a lot from Rica and will continue to do so in the future. I highly recommend Rica to help you be accountable and grow your business in a methodical and efficient manner.

— Sonya Chun Los Angeles, CA

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Rica has been an invaluable asset to my real estate career. She is a highly-focused teacher who discerns her clients' needs quickly and provides clear and insightful instruction. As a coach, she has that rare ability to connect through the heart, motivating with empathy and a ceaseless belief in what her clients can and will accomplish. Anyone seeking to change their lives for the better are deeply fortunate to have Rica in their corner. 

— Susan Selkirk, Realtor

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I hired Rica for coaching with Follow up Boss and it was exactly what I was looking for! She taught it at the perfect pace for someone who has experience with it and someone who is new with it. I've been in the business for 20 years now. I wish I had the mindset training back in the early days of my career that Rica teaches. If you are looking at how to prevent burnout or to work through burnout you are experiencing, I recommend signing up with any coaching that Rica is doing! 

— Val Vandervort, Veritas Homes

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Rica's checklists have been all things I was expecting and more: organized, methodical and fully comprehensive. She has been above and beyond generous with sharing her secret sauce with us.. I have recently used the seller process and marketing timeline in a listing appt!

— YVETTE STOUT - The Agency | Silicon Valley, CA

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What’s fantastic about Rica, besides the fact that she’s a lovely person, she’s serious about the way she runs her business. While I learned so much along the way I also got a glimpse into her point of view, her standards and philosophy, which are heartfelt, ethical, and top-notch. 

Rica likes the concept of a process so much (here) she has created a “process” to create every “process” you’ll need. Beginning to end. I am beyond grateful to have found her class because slowly, steadily, I am doing what didn’t seem possible. My mind has expanded and deals are appearing. Working with Rica has been an absolute game changer. 

— S u z a n n e C a r n e y, Realtor

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The most valuable takeaway for me? Customized client checklists that I now use religiously. These are more than just lists—they are a living, breathing guide that reminds me not to skip steps. Allowing me to consistently deliver the care and detail my clients deserve all while keeping me on track. 

I now have a system in place that continues to evolve. I’m able to add new ideas and steps as I grow, and that kind of structure brings such peace of mind.

To Rica—thank you for your wisdom, support, and generosity. You are a rock star. Your systems and processes are awe-inspiring. I hope to emulate more if only a little. I feel better equipped and more confident because of you. 

— JoAnn Donahue

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Rics runs her business with such precise care—it was both exciting and empowering to learn from someone who thrives on the specifics. Rica’s patience and calm made even the most intimidating topics feel manageable. She gave me permission to dig deep into every corner of my business and hold myself accountable. I’m walking away with a clear path forward and plenty of purposeful homework. Rica showed us how to take small steps, track progress, and build consistency.

I’d take another course with Rica anytime—she’s a consummate professional and a truly caring guide.

— Amy Greenberg

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I am absolutely over the moon with gratitude for Rica’s Processes class! In my humble opinion, this has been the most valuable class I've taken in the past year. You completely overwhelmed me with the number of processes, templates, spreadsheets, checklists, events, and commitments you shared, but now I have a blueprint for running my business more effectively. I know it will take me months to implement everything, but you’ve truly saved me years of work! You are so generous with your information, materials, and time! I highly recommend your class to every realtor who wants to treat their work as a real business. It was a total game-changer for me and absolutely worth it. Thank you so much!!!

— Irina Bondar, Realtor

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I was an experienced team agent in a new market building a solo business for the first time, and I had no clue where to start. Rica was a wonderful guide in setting up the basic foundations of our new business. She advised on everything from what kind of corporate entity to form and how to pay ourselves, to effective uses of our time on a daily basis. She helped us establish processes for buyers and sellers, she held us accountable on our marketing plans and community outreach, she helped us role play through difficult conversations, and was also a positive voice of encouragement. We would definitely recommend her.

— Blake Hood Austin, TX

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This business is so difficult.  And I thought it was just me. 

I would say what I have learned  can be aligned with the Serenity Prayer 

Grant me the serenity to accept the things I cannot change  -  the market, economy, media, emergencies, natural events, other people and reactions from other people, or how they respond. 

The courage to change the things I can. - Rica’s class: Process - checklists, templates, good ideas - tested, defined, documented and how to store them.  Overall approach - follow up, cadence, professionalism, community building. 

And the wisdom to know the difference.     

I finally found a way to address these two things. Slowly. 

— Suzanne Carney

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