Privacy Policy

Privacy Policy

Effective as of: 12 April 2026

Data Controller:

Štěpán Uličný

17. listopadu 606/6, 400 10 Ústí nad Labem, Czech Republic

1. Introduction

This Privacy Policy explains how we process your personal data when you purchase e-books through the Payhip platform and when you communicate with us. All processing is carried out in accordance with Regulation (EU) 2016/679 (GDPR) and applicable Czech legislation.

2. Categories of Personal Data

We process only the personal data that you provide or that we receive from Payhip in connection with your order:

First name and surname
Email address
Order information (product purchased, date, and amount)
Communication content (when you contact us via email or contact form)
Basic analytical data (e.g. country)

We do not process your payment card details — these are processed exclusively by Stripe.

3. Purposes and Legal Bases of Processing

PurposeLegal BasisPerformance of the contract (sale and delivery of e-books)Art. 6(1)(b) GDPRIssuing invoices and fulfilling tax/accounting obligationsArt. 6(1)(c) GDPRCustomer support and communicationArt. 6(1)(f) GDPRAnalytics and improvement of our servicesArt. 6(1)(f) GDPRProtection against fraud and misuseArt. 6(1)(f) GDPR

4. Recipients and Data Transfers

We share your personal data only with the following recipients:

Payhip Ltd. (United Kingdom) – platform operator and processor
Stripe – payment processor

Payhip and Stripe act as data processors. We recommend you review their privacy policies:

• Payhip Privacy Policy

• Stripe Privacy Policy

The United Kingdom has an adequacy decision from the European Commission. For sales to other countries (e.g. USA, Japan, South Korea, etc.), appropriate safeguards are in place.

5. Retention Period

We retain your personal data only as long as necessary:

Order and invoice data: 5 years (due to tax and accounting obligations)
Communication / contact form: 2 years from the last contact
Analytical data: up to 3 years

Payhip may retain some data longer according to their own retention policies.

6. Automated Individual Decision-Making

We do not use automated decision-making or profiling.

7. Your Rights

Under the GDPR you have the following rights:

Right of access to your data
Right to rectification
Right to erasure (“right to be forgotten”)
Right to restriction of processing
Right to data portability
Right to object to processing

To exercise any of these rights, please contact us at support.actnow@gmail.com.

You also have the right to lodge a complaint with the Czech Data Protection Authority (ÚOOÚ): www.uoou.cz.

8. Cookies

We use only necessary and analytical cookies through the Payhip platform. You can manage your cookie preferences in the cookie banner on the website.

9. Security of Personal Data

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The current version will always be published on our website. Significant changes will be notified to you.