When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad's Google Ads auction?It could lower the cost-per-click by 40% or more.It could help the ad get a higher placement on the Ad Rank.It c...

What's the variable that determines whether or not a Search ad shows in the results for a query, and what position it appears in?Ad quality determines this. It's based on ad and website relevance.Bids determines this. It's based on how much marketers...

What's the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads?Reducing and reinvesting paid-search budgets in high-quality image assetsUsing a combination of broad match, Smart Bidding, and Responsive Se...

What's one way Google AI helps marketers connect with potential customers?Google AI understands nuance in human language and connects marketers with people searching for what they offer.Google AI defines business goals for marketers based on their of...

What's an advantage of using Smart Bidding with broad match?It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.It helps ensure that someone's only com...

What's a benefit of using Smart Bidding with broad match?Broad match with Smart Bidding helps make sure that you’re only competing in the right auctions, at the right bid, for the right user. It achieves this by picking up on contextual signals prese...

What two things are types of value-based Smart Bidding strategies?Target impression shareManual CPCMaximize conversion value with target ROASMaximize conversion valueClick Here to Download Google Ads Search Latest Answers PDFORContact USThe answer(s...

What two keywordless campaign types can marketers utilize if their goal is to drive incremental reach?Performance Max can help achieve this goal.Responsive search ads can help achieve this goal.Expanded text ads can help achieve this goal.Dynamic Sea...

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together?Reaching the right user at the right price with relevant adsAutomatically creating headlines in response to content on advertisers' websitesTime s...

What is value-based bidding?It's a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives.It's a Smart Bidding strategy that relies on machine lear...

What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?User intent and likelihood to complete valuable actions for your business don't vary based on location, time, or device.The custo...

What is one way that Performance Planner helps businesses increase sales?By choosing ad types that your target demographic finds most appealingBy relying on customer feedback for optimal ad placementBy maximizing the number of conversions for a spend...

What does value-based bidding do?It's a Smart Bidding strategy that utilizes machine learning to drive the highest conversion value possible by bidding for conversions that drive business objectives.It's a Smart Bidding strategy that utilizes machine...

What does Performance Planner automatically do?Uses machine learning to target new demographicsSets your ad budget for maximum growthForecasts how your current campaigns will perform in the futureRecommends the perfect ad structure for your budgetCl...

What determines whether a Search ad shows in the results for a query, and in what position?Ad Rank, which is based on a variety of factors to show useful ads.Ad quality, which is based on ad and website relevance.Bids, which is how much marketers wil...