Elsie lives in Kuala Lumpur, Malaysia and has started late in life particularly with her YouTube channel and authoring four books on "The Ultimate Keto Bread Recipes", The Ultimate Low Carb/Keto Cake Recipes", "The Ultimate Keto Cookbook" and "The Ultimate Low Carb Konjac Rice & Noodle Cookbook". She started living low carb in 2017 at the age of 56 to lose some weight and get healthier. Battling weight gain her whole life, pain in her knees (due to osteoarthritis) which led to her sleeping pill addiction and terrible acid reflux problem, she has learnt to overcome all these by living low carb. At the age of 50, she finally had her bilateral total knee replacement and that was one of the best things she ever did. Her health has improved drastically, and she has never felt better than now, in her early sixties.

As Elsie love to cook, she started developing low carb/keto recipes and shared them on her social medias. This eventually, led to the development of her YouTube channel called "lowcarbrecipeideas". Going through lots of experiments, she managed to develop many low carb/keto recipes using a wide variety of low carb flours such as almond, coconut, flaxseed, sunflower seed, pumpkin seed, black and white sesame seed as well as other nut flour such as pecans, hazelnuts, walnuts and peanuts. Elsie is constantly thinking of providing more options particularly ingredients that are not only healthier and easily available but also affordable so that more people can enjoy her recipes. Also being a practical person, she tries to keep the process of baking simple with just a bowl and spatula without any tools required, unless absolutely necessary in certain recipes. This undoubtedly leads to less cleaning too.

Previously, Elsie has worked in an U.S. multinational chemical company for 20 years specializing in human resources. Then she retired early at the age of 40 but eventually went back to work part time in a small legal firm specializing in industrial relations for 10 years. Subsequently, she ventured into a home-based business making and selling mango jam for 5 years. Finally, she started her YouTube channel 5 years ago and has published over 500 videos and she is happily working from home. She uploads videos once or twice a week and has been very disciplined and committed to growing her channel gradually.