Founded in 2012 by Elizabeth Violet-Nova, a passionate sports professional and former Herne Hill Harriers runner, Nova PhysiFit draws on her two years of experience in wellness modelling and athletic performance."

With a rich background in athletics and a passion for helping others Nova transitioned into weightlifting, leveraging her experience in physiotherapy to optimise her training and prevent injuries. This fusion of disciplines proved to be transformative, leading her to specialise in injury rehabilitation and sports performance enhancement.

Nova's unique approach combines her in depth understanding of physiotherapy principles with the intricacies of weightlifting, offering a holistic solution to athletes and individuals seeking to overcome injuries and enhance their performance.