About Me

I’m James, a physiotherapist and running specialist behind PhysioRun, with a clinical focus on helping runners, active people, and athletes overcome foot pain, lower-limb injuries, and the frustrating cycle of recurring niggles that stop them training the way they want to.

My work is built around a simple idea: feet matter more than most people realise.

Whether I’m working with a runner struggling with plantar heel pain, an athlete dealing with persistent calf or Achilles issues, or someone who has been told to “just rest” and hope it settles, my aim is always the same — to help people understand their body better, build real capacity, and return to movement with confidence.

Over the years, I’ve worked with a wide range of people, from recreational runners trying to stay consistent to high-performing athletes looking for every edge in performance and resilience. Across all levels, the same patterns show up again and again: poor foot awareness, reduced strength through the chain, a lack of confidence in loading, and a tendency to chase pain without addressing the real driver underneath it.

That is where my approach differs.

I do not just look at where it hurts. I look at how the foot works with the ankle, knee, hip, and whole lower-limb chain. Because foot pain is rarely just a foot problem. It is often a loading problem, a control problem, a movement problem, or a capacity problem. My job is to help people make sense of that, then give them practical tools to improve it.

Through my clinical work, I’ve developed a strong interest in helping people:

manage persistent and recurring foot pain
improve foot strength and awareness
restore confidence after injury
build better lower-limb mechanics
improve running efficiency and long-term resilience

Everything I create is shaped by real clinical experience, real patterns seen in practice, and the need to make rehab simple, effective, and actually useful in the real world.

That is why my resources are not built around fluff, gimmicks, or generic rehab sheets.

They are designed to help people understand what their feet are doing, what they are not doing well enough, and how to improve that through structured, purposeful work. Whether you are an injured runner, an athlete with stubborn foot pain, or someone who simply wants their feet to move and function better, my goal is to give you a clear path forward.

If you are here, there is a good chance you are looking for more than a quick fix.

You want to understand the problem.

You want to build stronger foundations.

You want your feet to do their job better.

And you want a plan that actually makes sense.

That is the work I do.

Unlace The Brace — 30-Day Foot Strengthening Programme (Ebook + Interactive App)

Find The Foot: Foot-Awareness E-Course for Runners

Performance Toe Spacers for Runners

The Gift of Strength - Feet