A Google Ads search-term export should be easy to review. In practice, CSV files often fail before the analysis starts: the header is not on the first row, German and English column names are mixed, or decimal separators turn spend into text. This g...

How to audit Google Ads search terms without giving another tool account access A search-term audit is one of the simplest ways to see what people actually typed before an ad click. It is also easy to get wrong. A fast reviewer can mistake “no conve...