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Just My Typography | A Complete Guide To Understanding Fonts

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The only primer of its kind. A complete 88-page PDF guide to help you choose the right fonts for your brand, while leaning into your archetypal persona. Everything you wanted to know about fonts including what works together, what doesn't, how to choose them, and which fonts best represent your unique brand and archetype. Plus, it's packed with helpful resources.

Praise for the Font Guide:

"This isn't a "primer," it's a complete understanding of font and typography. Really. I've been working on websites since 2003, and Wordpress since 2005 and only through this book did I finally understand some very important concepts regarding fonts. I've read books on typography, followed typography blogs, read tons of articles on choosing fonts, you name it. The two pages with illustrations combined with font was everything (I'm a visual learner). You blew my mind on the page in which you defined font and typography because—no one else has ever bothered to do this in all that I've read over the years. (Or if they did, they weren't able give clear and concise definitions.) 

I cannot overstate how much understanding and confidence I've gained from reading this.

I now understand how to experiment with font when I'm choosing fonts for logos or website headlines. You gave a clear outline of the principles needed to choose fonts for websites or any content. (One website designer that I love has used up to 9 different fonts on one site. They need your book.) Your book is worth every penny. It has actual, useful education on a topic that has tons of free info that's worth what is paid for it. This is a resource I'll be returning to every time, and deleting my other font-related bookmarks. I feel confident in creating any font-based logos for myself now. I'm not pretending I'm a graphic designer, only that my general confusion regarding the usage of fonts in my small projects is gone."

You'll better understand:

  • how fonts are used in branding
  • what factors to consider
  • how many fonts to use
  • where to find quality fonts
  • what a font hierarchy is and how to choose yours
  • why it's so important to get your font choices right
  • how to select fonts that send the right message to your ideal customers
    and more

Topics covered include:
  • Brand Archetyping
  • Tips on choosing fonts for your brand archetype
  • Fonts vs. Typography
  • The different font styles and what they mean
  • Developing a font composition
  • Font enhancements and how and when to use them
  • How to create a visual hierarchy
  • Using Google vs. Commercial fonts
  • Font finding resources
  • How to evoke emotion using your fonts
  • Links for where to find uncommon, reputable fonts
  • A font selection checklist
    and more

Note: All the brand archetypes are represented in this one book. This guide won't tell you what fonts to choose, but it will teach you how to select the fonts that will work best for your unique personality. 

Choosing fonts are half of the visual branding equation. if you need help choosing color palettes for your brand archetype, check out the Brand Archetype Colorbook Collection.
You will get a PDF (11MB) file

Customer Reviews

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Verified Buyer

10 months ago

Easy to Understand

One place I've struggled with my branding is fonts. Reading font blogs or books on graphic design only made it worse. If you think this might be a dry topic, no, it's the most illuminating book on fonts and typography on the web.

Melissa clearly explains all the terms you need to know, what font styling is, and how it matters. Her examples of fonts with logo images explained why all my DIY logo attempts fall flat. (Turns out we *do* associate emotion with font, but I never fully realized quite how that happened until her example pages.)

She discusses archetypes and fonts but only devotes a page per archetype. Archetypes are not the focus of the book and I felt the rest of the lessons clarified so much that it didn't matter. You'll be well-informed to choose fonts after reading the book, regardless of your archetype.

Consider this book a step-by-step tool to take you through understanding and selecting fonts for any branding use: logo design, web design, letterhead, etc. I've learned *so much* that I haven't learned from years of reading web designers pontificate about typography. Melissa clarifies confusing issues so quickly and easily I'm confident about choosing my new fonts by the end of the book. It won't be a painful process of endless second-guessing anymore.

Katie M.

Verified Buyer

1 year ago

I finally understand fonts!

I finally understand fonts! This is a thurough, step by step guide in how to choose and consider the fonts you use. You can move through it all in a day or two and put it into action right away.