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Just My Typeography | A Font Primer

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The only primer of its kind. A complete 88-page PDF guide to help you choose the right fonts for your brand while leaning into your archetypal persona.

You'll better understand:
  • how fonts are used in branding
  • what factors to consider
  • how many fonts to use
  • where to find quality fonts
  • why it's so important to get your font choices right
  • how to choose fonts that send the right message to your ideal customers
    and more

Topics covered include:
  • Brand Archetyping
  • Tips on choosing fonts for your brand archetype
  • Fonts vs. Typography
  • The different kinds of fonts
  • Developing a font composition
  • Font enhancements
  • How to create a visual hierarchy
  • Using Google vs. Commercial fonts
  • Font finding resources
  • Links for where to find uncommon, reputable fonts
  • A font selection checklist
    and more

Note: This guide won't tell you what fonts to choose, but it will teach you how to select the fonts that will work best for your unique personality. All the brand archetypes are represented in this one book.

Choosing fonts are half of the visual branding equation. if you need help choosing color palettes for your brand archetype, check out the Brand Archetype Colorbook Collection.
You will get a PDF (10MB) file

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