Your Brand Strategy Starts Here.

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• 1

  Introduction

  • About This Course
  • What to Expect
  • Course Workbooks + Worksheets
• 2

  Brand Strategy

  • Introduction To Brand Strategy
  • Your Brand Core
  • Your Brand Core Statements
  • The Crucial Role Of Strategy
• 3

  Your Brand Purpose

  • It's About You
  • Purpose, Defined
  • How Purpose Helps Shape Your Brand
  • Myths About Purpose
  • What Purpose Feels Like
  • Purpose-Full Benefits
  • The Best Quotes On Purpose You've Probably Never Read
  • Real-Life Brand Purpose Statements
  • Brand Archetype Sample Purpose Statements
  • Why Purpose Is Needed Now More Than Ever
  • The New Purpose Paradigm
  • Brand Purpose Summary
  • Purpose Exercise No. 01 | Reflections
  • Purpose Exercise No. 02 | The Big Three
  • Purpose Exercise No. 03 | Fundamentals
  • Purpose Exercise No. 04 | Benefit + Impact
  • Does Your Purpose Statement Pass the Test? Check it here.
  • Brand Purpose Statement Framework
• 4

  Your Brand Vision

  • Purpose vs. Vision
  • Vision, Defined
  • The Fundamental Values
  • Myths About Vision
  • What Vision Feels Like
  • The 3 Brand Vision Styles
  • The Best Quotes On Vision You've Probably Never Read
  • Real-Life Brand Vision Statements
  • Brand Archetype Sample Vision Statements
  • Brand Vision Summary
  • Brand Vision Statement Frameworks
  • Vision Exercise No. 01 | Future Casting
  • Vision Exercise No. 02 | Brand Legacy
  • Vision Exercise No. 03 | Vision Quest
  • Does Your Vision Statement Pass the Test? Check it here.
• 5

  Your Brand Mission

  • Vision vs. Mission
  • Mission, Defined
  • The Best Quotes On Mission You've Probably Never Read
  • Real-Life Brand Mission Statements
  • Brand Mission Summary
  • Brand Mission Statement Frameworks
  • Mission Exercise | Mission, Accomplshed
  • Does Your Mission Statement Pass the Test? Check it here.
• 6

  Your Brand Values

  • Mission vs. Values
  • Values, Defined
  • Myths About Values
  • What Values Feel Like
  • The Best Quotes On Value You've Probably Never Read
  • Real-Life Core Value Statements
  • Brand Archetype Sample Value Statements
  • Brand Values Summary
  • How To Eliminate Overthinking + Other Common Pitfalls
  • Values Exercise No. 01 | I Believe
  • Values Exercise No. 02a | Choosing Your Bucket(s)
  • Values Exercise No. 02b | Filling Your Buckets
  • Values Exercise No. 03 | The Distillation Process
  • Brand Value Statement Frameworks
  • Do Your Brand Values Pass the Test? Check them here.
  • Exercise No. 04 | Live Your Values Out Loud
  • In Closing