Hotel Direct Booking & Packages Growth Kit: Direct Booking Toolkit

Full description

This kit is for hotel marketing managers, revenue managers and independent owners who want more bookings on the hotel website and less commission paid to online travel agencies (OTAs). It gives you a workbook that shows what a direct booking is worth, a 90-day plan to follow, ready emails and booking engine text, and printable checklists for your team. Sample data comes from an invented hotel so every tab shows numbers when you open it. You replace them with your own.

Save with a bundle: this template is also in the Hotel Sales, Marketing & Revenue Bundle, 14 templates for $39 instead of $100. All 141 templates are in the All-Access Hospitality Template Library for $79.

What is inside

• Direct_Booking_Workbook.xlsx (12 tabs, 1,398 formulas, 4 native charts): Start Here, Inputs, Booking Data (12 months by channel), KPI Dashboard (12 tiles and 4 charts), Direct vs OTA (cost per booking, break-even marketing cost, shift scenarios), Components (16 costed building blocks plus 4 spare rows), Package Builder (6 packages with price, cost, margin and target flags), Promo Calendar (24 promotion slots with overlap check), Campaign Planner (20 rows with ROI and a Scale, Improve or Stop verdict), Email Tracker (30 send rows plus results by segment), Loyalty Model (3 tiers, benefit costs, 3-year projection), Lists.
• Direct_Booking_Strategy.docx (30 pages): 90-day plan with weekly tasks, a 53-point website booking-path checklist, rate parity notes (generic), 30 package ideas across 5 season groups, a loyalty starter design, measurement guide.
• Email_and_Copy_Templates.docx (18 pages): 20 email templates, 12 package descriptions, booking engine and website copy in 9 sections, and a subject line bank.
• Checklists.pdf (17 pages) and Checklists.docx: 14 printable checklists and sheets, such as audit, rate parity log, package costing, campaign pre-launch and weekly review.
• README.txt and LICENSE-and-Terms.txt.

How it works

1. Enter your ADR, length of stay, commission and fee rates on the Inputs tab, then paste 12 months of channel data into Booking Data.
2. Read Direct vs OTA to see what one direct booking is worth, and the largest marketing cost or rate perk you can afford.
3. Cost your packages in Components and Package Builder, and plan promotions in the Promo Calendar.
4. Follow the 90-day plan. Log campaigns and email sends as they run.
5. Review the KPI Dashboard each month and use the verdicts to scale or stop spend.

Details

• Formats: XLSX (Excel), DOCX (Word), PDF. A4 layout, English.
• Software: Microsoft Excel and Word recommended. The workbook uses standard formulas and drop-down lists.
• Currency: one editable label, no currency symbol in the files.
• Delivery: digital download. No physical item is shipped.
• No macros, no links to other files, no images from outside.

Good to know

Sample data is illustrative. It is not a benchmark, a quote or an official rate. Replace it before you rely on any output. The files are working tools, not legal, tax or accounting advice. Rate parity rules, consumer rules and data protection differ by country and by contract: verify local requirements. Single-user license: use for your own hotel or the hotels you manage, no resale or sharing.

FAQ

What software do I need? Excel for the workbook and Word for the documents. The PDF opens in any reader.

Does it work in Google Sheets? Most of it opens and calculates in Google Sheets. Charts and some conditional formatting can look different. Excel is the tested format.

Can I edit everything? Yes. Blue cells are inputs, black cells are formulas, yellow cells are key assumptions. The Word files have [bracket] fields to fill in.

Do I need a specific PMS or booking engine? No. The kit uses generic terms: PMS, booking engine, channel manager, OTA. Enter figures from any system.

Is this a physical product? Can I get a refund? It is a digital download, so nothing is shipped. Refund terms follow the store policy for digital products.

Who is it for? Hotel marketing and revenue managers, general managers and independent owners. A small team of two people can run the plan.