Five tips for attracting your ideal client

Becoming a lead magnet as a small creative business

Most people who have a creative business find marketing hard. So unless you are a complete wizard at Instagram and have built up an army of followers, you are probably feeling overwhelmed. You are not alone. The problem is, most creative focus too much on selling the features of their offer, not the benefits or transformation. So instead of showing off what you physically make or do, you should really turn it around, and put the spotlight on your client. What is their problem, how do you help them? Your product photography may be amazing, but that client needs a bit more nurturing in order to part with their money.

Here I share five top tips for attracting your ideal client.

11-page document.