SaaS Metrics Dashboard | MRR, ARR, Churn, CAC & LTV Tracker
Track recurring revenue, customer churn, acquisition costs, and growth in one automated SaaS dashboard.
Built for SaaS founders, subscription business owners, and finance professionals, this Excel dashboard turns monthly operating data into actionable financial and customer performance metrics.
TRACK YOUR MOST IMPORTANT SAAS METRICS
✓ Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR)
✓ New, expansion, contraction, and churned MRR
✓ Net Revenue Retention (NRR) and Gross Revenue Retention (GRR)
✓ Customer churn and revenue churn
✓ Customer Acquisition Cost (CAC)
✓ Customer Lifetime Value (LTV) estimates
✓ CAC Payback Period and LTV Ratio
✓ Average Revenue Per User (ARPU)
✓ Customer growth and lead conversion rates
AUTOMATED DASHBOARD & REPORTING
- Executive KPI Dashboard: Review revenue, customer retention, acquisition costs, and performance trends in one place.
- Monthly Metrics Tracker: Enter operating data and automatically calculate your SaaS KPIs.
- Custom Performance Targets: Set your own goals and thresholds to identify areas needing attention.
- Executive Insights: Highlight changes in revenue, churn, and CAC payback.
- Built-In Data Checks: Identify incomplete months, missing inputs, and potential reconciliation issues.
WHAT'S INCLUDED
✓ SaaS Metrics Dashboard Excel Template
✓ Completed Sample Workbook
✓ Quickstart & Metrics Guide (PDF)
HOW IT WORKS
- Set your reporting year, starting customer count, and starting MRR.
- Customize your performance targets and assumptions.
- Enter monthly customer, revenue, and acquisition data.
- Review your automatically calculated KPIs, trends, and insights.
Designed for businesses that want better visibility into subscription performance without expensive reporting software.
Format: Microsoft Excel (.xlsx) and PDF instructions
Delivery: Instant digital download. No physical product will be shipped.
Note: LTV, CAC, and CAC payback are simplified estimates based on entered data and assumptions. Weighted monthly retention measures are not the same as cohort-based retention analysis.
