Retail Hustle - Your Beginner's Guide To Retail

Since 2013, I've made majority of my money online. YouTube was my main focus, and I've been a social media influencer for over a decade. In 2020, I decided to make a change. I didn't want to present myself online anymore, and I pivoted my career into a Retail Store owner. From my barbershop Wavy Cuts, to my cannabis retail franchise Wavy Buds, the experiences I've gone through; good and bad, are documented in this book. The information presented in this book can prevent mistakes you'll possibly make, and help maximize the amount of take home profit your retail store generates.

With 4 years of PROFITABLE retail experience, I've curated this book to help educate potential or established business owners develop and improve their retail operations.

What’s Inside Retail Hustle 📘🏪

🏪 Retail Foundations

• What it actually takes to run a profitable retail business
• How to choose the right location
• Store layout, flow, and customer psychology
• How to build a store customers trust
• Tips to manage staff

📦 Inventory & Product Strategy

• How to manage and forecast inventory
• Inventory management systems that save money
• Methods to turn "Dead Products" into cash flow

💬 Customer Service Mastery

• The exact way to greet customers
• How to build relationships that turn into repeat buyers
• Handling complaints, returns & difficult situations
• How to deliver a premium customer experience

📈 Sales, Marketing & Promotions

• Daily sales habits that increase revenue
• High-performing promotions you can run
• How to utilize every inch of your store to make money
• In-store upselling & cross-selling techniques

💰 Money Management

• Understanding margins, costs & profit
• How to track daily, weekly & monthly numbers
• When to reinvest vs. when to save
• Avoiding the financial mistakes most retail owners make

Who This Playbook Is For

✔ New store owners

✔ Anyone thinking about opening a retail business

✔ Store owners who want to increase sales and clean up their operations

✔ Entrepreneurs wanting to learn real business from someone who’s done it

Run Your Store Like a Pro

This isn’t theory — it’s everything I learned from running a profitable shop for years.

If you want a playbook that actually works in the real world… this is it.

This guide is for you if you’re looking to:

• Open A Business That Requires A Storefront, Employees Etc.
• Form Your Business (LLC, Corporation, Partnerships, Sole Proprietor)
• Understand The Responsibilities & Expenses Of A Retail Store
• Increase Profits, Overcome Competition or Expand Your Operations
• Secure a Favorable Lease By Using Proven Negotiation Tactics
• Efficiently Create A Store Layout To Maximize Sales
• Manage Your Finances (Forecasting, Taxes, Banking)
• Develop Customer & Employee Retention

Whether you’re opening your first store or looking to sharpen your entrepreneurial edge, this book will help you think bigger, work smarter, and move with purpose. Retail Hustle isn’t just about business—it’s about resilience, mindset, and the freedom that comes from learning through your losses.