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The Explorer Brand Archetype Color Book

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$20.00
$20.00
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The 2022 Explorer Brand Archetype Color Book.

An assortment of current, on-trend color combinations to help you breathe life into your brand. These colors were intentionally selected to allure your ideal customers.

Your brand isn't typical, so my color palettes aren't either. You'll find several surprising options for your unique persona inside. I think you'll be quite pleased.


What's included:
  • A primer on the psychology of color
  • A color chart with corresponding emotions
  • 30 intentionally selected color palettes designed expressly for the Explorer brand

Because 'close enough' isn't good enough when it comes to brand colors, HEX codes have been included for each hue. You'll know exactly what shade you're using every single time. Designers appreciate this helpful feature, too.


This book is extracted from the 2022 Branding With Archetypes Course.
You will get a PDF (20MB) file

Customer Reviews

Carmen Free

Verified Buyer

1 month ago

The lynch pin that holds it together

I’ve been so thrilled to find this website. Understanding and making decisions through the archetype lens has put all of my ideas and musings into a coherent framework. These tools and resources are helping me to align with what makes me happy. I’m also able to blow away the chaff of product ideas that don’t fully engage me.

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