Event Sponsorship Proposal & Package Template: Sponsorship Proposal and Sponsor Packages

Full description

For event organisers, festival and conference producers, associations and venues who need to raise sponsorship income. The template takes you through a full proposal with guidance and fill-in text for each section, then gives you the tools around it: a 4-tier package grid, a pricing method with a worked example, 24 activation ideas, an outline of the sponsor agreement, 6 outreach emails and a post-event report that shows sponsors what they received.

Save with a bundle: this template is also in the Events & Weddings Bundle, 10 templates for $29 instead of $67. All 141 templates are in the All-Access Hospitality Template Library for $79.

What is inside

• Event_Sponsorship_Proposal_Template.docx (editable Word file) and Event_Sponsorship_Proposal_Template.pdf (print version), 14 A4 pages.
• Part 1, proposal in 9 sections, each with guidance and fill-in text: cover page (9 fields), opening letter, about the event, audience profile, why partner with us, packages, pricing rationale, activation ideas, next steps.
• Audience profile table with 12 attributes and their sources, plus 3 audience segments.
• 4 sponsorship tiers (Headline, Gold, Silver, Supporter) and a benefit grid with 22 benefits.
• Pricing rationale: 4 price checks, a worked value example for one tier and 5 price ladder rules.
• 24 activation ideas with how each works, best tier, effort and what to measure.
• Part 2, sponsor agreement outline with 20 clauses and the decision to make for each.
• Part 3, 6 outreach email templates: first approach, follow-up, proposal after a meeting, renewal, welcome after signing, thank-you.
• Part 4, post-event sponsor report template: summary, event results, benefits delivered with evidence, digital results, attendee feedback, proof pack, lessons and renewal offer.
• 2 checklists: 12 checks before you send a proposal and 12 assets to collect from each sponsor.
• README.txt and LICENSE-and-Terms.txt.

How it works

1. Collect your audience figures and past results, then fill in Part 1 section by section.
2. Set your packages and prices with the benefit grid and the pricing method.
3. Add 3 to 5 activation ideas that suit each prospect and send the proposal with the emails in Part 3.
4. Use the agreement outline to brief your adviser when a sponsor says yes.
5. Send the post-event report within 30 days and make the renewal offer.

Details

• Formats: Word (.docx) and PDF.
• Language: English. A4 layout.
• Software: Word or any word processor that opens .docx files; any PDF reader.
• Delivery: instant digital download. Nothing is shipped.

Good to know

• All prices, audience figures and results are illustrative examples in [brackets]. Replace them with your own.
• The agreement outline is not a contract and not legal advice. Tax and attendee data rules differ by place. Verify local requirements.
• Single-user license. Do not share or resell the files.

FAQ

Can I change the number of tiers or the benefits?

Yes. The Word file is fully editable. Add or remove rows and columns in the benefit grid.

Does it suit small events?

Yes. Use only the tiers and benefits you can deliver, and scale the example prices to your audience.

How do I set my prices?

Section 1.7 gives 4 checks: cost to deliver, value of exposure, value of access and a market check, with a worked example.

What software do I need?

Word or another program that opens .docx files. The PDF opens in any PDF reader.

Is this a physical product?

No. It is a digital download. Refund terms follow the store policy at the time of purchase.