Delicious Photography: The Ultimate Handbook
On Sale
$10.95
$10.95
One of the greatest problems in today's social media saturated market, is getting potential followers to see your work. That is why having memorable photos should be your number one priority. Being able to connect to and improve interaction with your audience, through your imagery, is now critical to your success in this digital world.
Delicious Photography is a handbook brimming with tips, information, beautiful photography, and practical worksheets to boost your food blogging venture, in an easy, simple to read, magazine-style format. It is not about cameras and complicated technical issues, although it includes some critical basics. It is, however, about creativity and imagination and how to market your business and present food photos that stand out from the crowd - and look as delicious as it tastes!
Price: USD 10.95
Number of pages: 180
Format: PDF
Language: English
Food Photography is a specialist area of photography.
Making food look delicious requires a new way of thinking, sometimes a new approach to styling, and often a new focus on lighting. Food looks most enticing and authentic when photographed in natural light, and working with natural light is an art in and of itself.
Whether you are a blogger needing to attract and keep more followers or a photographer wishing to enter this new field, understanding these fundamentals will increase the power behind your imagery.
What's Included
Photography
- The psychology behind powerful images and how they can improve your following.
- Goal setting and brainstorming worksheets
- Understanding dynamic range and how it can grab viewers' attention.
- Knowing what makes an image stand out from the crowd.
Lighting
- Learn how light can transform your images.
- How the direction of light can influence the success or otherwise of your photo.
- Simple steps to create beautiful mood lighting.
- Tips for success with lighting.
- Developing a style using the right lighting aesthetic.
Styling
- Learning how to style using the basic elements of design.
- How to style layouts for different types of food and camera angles.
- Setting up your space and what props to use.
- Using color psychology as part of your styling.
- Your 6-step plan for the perfect photo.
Marketing
- What is marketing?
- How to use the 4 Ps of marketing.
- How to succeed in a saturated market.
- How to find your target audience.
- Putting your marketing plan together.
- Monetizing your food photography.
- Worksheets for practical learning exercises.
What is a Handbook?
A handbook is a comprehensive book that shortens the length of time readers need to absorb complex information by providing a practical, visual-laden, condensed guide.
It is one of the newest methods of teaching through the use of visuals, together with key issues, over just data and text.
Research has found that this method greatly increases our capacity to learn, problem-solve and create. It allows students to reach their goals faster and is considered a more enjoyable way to learn.
What makes a great eye-catching photo?
There is something about images that makes them highly memorable and that in itself makes them valuable - to businesses, to marketers, to publishers, and to the internet. Imagery can trigger memories, emotions, appetites, yearnings, and even affect our decision making. When creating images, it is important to understand the power behind imagery and how we can translate that into the photography that we produce.
For more tips, tricks and delicious photography, join us on Instagram
@millefloredesigns
What people are saying ...
What I have always been impressed with (and have never managed to reproduce in my own work) is Annie's skill in creating immaculate and enticing food photography. It seems so simple to create a nice vibrant image of a plate of food with some styling elements, but, trust me, it is not! To not only create enticing imagery of food and then to make you feel like you can smell and taste the food as though it is placed in front of you is a skill I have never been able to master on my own.
And now, Annie has distilled all that knowledge and experience into a comprehensive, but easy to read, handbook. And not only that, she has expanded well beyond the photography aspects to explain about the best way to work through what you are really trying to achieve with your business and how great photography can help you expand your audience and ultimately, your success.
I have learned so much just reading the book and can't wait to get started on using all the ideas and approaches she suggests in my own work!
Steve Heap
Having been lucky enough to be allowed to read through this new guidebook it is safe to say that anyone with even a fleeting interest in food photography is in excellent hands when starting on their food photography journey - which is quite specialist compared to other forms.
Annie has broken down the psychology of what it takes to enhance your skillset in food photography, from colours, textures, set design and lighting through to technicalities of camera operation. There are useful worksheets to help everyone document their progress as they make their way through this knowledgeable guide, which I personally believe is an excellent way to journal for anyone starting this particular subject matter.
With Annie's compassionate wording and simple to understand methods, it is easy to understand how she got to such a great position in shooting food as subject matter, and she wants you to succeed too. Overall, this is an excellent guidebook for anyone starting in food photography and you won't go wrong with someone like Annie guiding you each step. Happy reading.
Iain Campbell
How to Get the Tablet Experience
When purchasing the eBook from our Payhip website, open the Payhip webpage in your iPad and download it to Safari. When the download is finished, click on the arrow-down circle in the header. This will open up the PDF file. Click on the Send icon and scroll through to Books (iBooks). Your eBook will now appear in that app with all the regular features you've been accustomed to.
Enjoy!
About the Author
Located in sunny South Australia, Annie of Milleflore Images has been selling photography for over 10 years. Her philosophy has always been, 'when they zig, you zag', and she went on to sell over 200,000 photos and videos over the next 8 years by offering imagery that was different to what was available at that time. “Basically, what you need are images that stand out from the crowd.”
With diplomas in photography and graphic design, a Bachelor of Business and a background in accounting, marketing and teaching, her aim is to teach bloggers and photographers how to create the most compelling photographs that look as delicious as they taste.
“My father was a chef, so I am a total foodie, loving every moment from planning what to shoot, the prep and cooking, through to the whole process of photographing and editing the final images.”
“What I have found is that to get ahead in this highly competitive field, you need a lot of inspiration, some perspiration, and knowing the science behind creating irresistible imagery” – Annie, Milleflore Images