10 Facebook Trends to Maximize Engagement and Sales in 2024

Last updated: November 13, 2023

Even though there’s a ton of buzz about TikTok and Instagram, Facebook is still the social media platform of choice for brands and users. With over 3.03 billion active monthly users on Facebook, it’s clear that the Facebook audience is a massive one. If you’ve been thinking about promoting your business on Facebook, you might be wondering what the Facebook trends you should capitalize on are.

In this article, we’re going to do a deep dive into all the trends to look out for on Facebook.

1. Stories is still going strong
2. Reels are a worthy investment
3. Facebook Meta verification is an option
4. More people will turn to AI trends
5. Use chatbots if you have a big Facebook audience
6. Facebook ads are declining in popularity
7. Marketplace is a popular place to sell products
8. Facebook videos on the rise
9. Facebook groups are still popular
10. Facebook posts help people connect with friends and family

10 Facebook Trends to Jump On in 2024

1. Stories is still going strong

Trends on Facebook to pursue when growing your Facebook social media account is to create more Stories. Your Facebook Stories disappear in 24 hours. It’s great for boosting your engagement. When working on your Facebook account, you want to see all the features on the platform to showcase how active of a user you are. You can post multiple stories every day. Stories worth sharing include reposts of customer content, links to your product or website pages, and teasers for new reels or content.

2. Reels are a worthy investment

One of the Facebook trends that’s still wildly popular is Facebook reels. You can boost Facebook engagement by creating reels for your audience. Creators who post reels can earn income from Facebook by sharing content they were already scheduled to post. You can create reels based on news events, share facts about trending topics, or create funny content to make people smile. Since most people view Facebook from their mobile devices, reels are likely here to stay. Your customers will more likely watch video reels than images when going through their feeds, so create the content they’d like to watch. The secret to creating winning reels is experimenting with different styles, learning from other creators, and showcasing your true personality.

3. Facebook Meta verification is an option

As of 2023, you can now pay for Meta Verified, a feature that lets you showcase that you’re a real and notable person or business with a complete profile. People prone to having copycat accounts made of them or people imitating their software might want to enroll in verification. This can help you with identity theft management, the marketing around your personal brand or business, and a strategy to position yourself as an authority.

When someone has a verified badge on their Facebook profile, it means that Facebook itself has confirmed the authenticity of the person or business. This will elevate you higher in comments, search results, and more, as you’ll be considered a notable figure. So, more people may see your comments, which can boost your engagement as well. Businesses that aren’t verified might have issues as they grow into a household name, as copycat brands will likely emerge. Getting a jump start verifying your Facebook account could unlock something great for you. Meta Verified gives businesses, especially in the early stages, of establishing themselves the perks that come with verification without needing millions of followers.

4. More people will turn to AI trends

Artificial intelligence isn’t just some flashy buzzword that’s new and exciting. It’ll drastically change how our lives operate. The trend towards using AI to write a Facebook post, create Facebook ads, or even receive support on a product is here to stay. AI is still in its early stages, so people are still learning to write prompts to create captivating content or make engaging videos. More businesses will be using AI to create content for their followers. AI can help create content quickly and affordably. It can also help you design a more efficient and streamlined business to attract as many people into your funnel as possible.

Facebook is highly aware of the power of AI and has even talked about how it plans to integrate AI into its products. Facebook currently uses AI to moderate content to ensure that posts created by users don’t violate its Community Standards. With millions of people adding posts constantly, AI helps human reviewers by flagging content that might be disrespectful or offensive. The AI Facebook uses can detect the content of what’s in a photo, such as graphic content or nudity, to help determine if the post needs to be removed or have its reach reduced.

Facebook is continuing to add features that will allow you to use more AI elements in your experience on the platform. Meta recently announced that you can create customized AI stickers using text prompts. You can also edit images using AI. Meta also allows people to use AI assistants to help you interact with people on Messenger. These assistants are powered by Bing, so you’ll be able to get help with anything that’s searchable, like getting a recipe for a specific dish. There will also be celebrity AIs like Kendall Jenner or Paris Hilton that you can interact with who have unique personalities and interests you can learn more about.

5. Use chatbots if you have a big Facebook audience

One of the trends on Facebook is using chatbots. After all, Meta is all about creating social platforms at the center of its core. When you’re an established brand or influencer, it can be hard to respond to thousands of messages per day. Not everyone has a giant support or social media team that can process all ticket responses. A chatbot can help you reduce your support debt while still providing value to customers. These Messenger bots can have a set of common responses to popular questions. For example, a retail business might have answers to return policies, store hours, and booking appointments. An online store might have Messenger bots with answers to questions about finding products, tracking details, and contact information. Whereas an influencer might have a chatbot that promotes their online course or ebook, contact information for business partnerships, and more. The category of questions you have will depend on what type of inquiries your business or personal brand gets the most. So, take a deep dive into the data and set up those questions in chatbots first so your team can focus on the more complicated questions.

6. Facebook ads are declining in popularity

The only thing trending downward right now is Facebook ads. There are rumors of an upcoming recession, higher interest rates, and high CPC, which are turning advertisers away. Still, the average conversion rate on Facebook ads is currently 9.21% across all industries, with some being much higher than that. Facebook advertising is one of the highest-converting ad platforms out there, making it still one of the best options if advertising is part of your marketing strategy. So, this downward trend doesn’t necessarily mean it’s not a good place to run ads; it more so means that there are currently other economic issues happening that are turning advertisers away.

When businesses need to bootstrap, their first area to cut down on is advertising. Once interest rates start to decline, businesses are more comfortable with their profit growth, and you’ll likely see an upward swing back into Facebook ads. Facebook Meta first announced declining ad revenue in Q4 of 2022. While platforms like TikTok are growing strong, the Facebook global audience still surpasses TikTok’s power.

7. Marketplace is a popular place to sell products

Facebook Marketplace is a popular feature on Facebook to sell products. People with their own websites can further promote their products on third-party websites like Marketplace. For example, a fitness trainer might sell online courses and sell ebooks on her Payhip website, teaching people how to lose weight. To grow her audience bigger, she might sell physical products on her website to an international audience but might use Facebook Marketplace to attract members of her community to her established brand. With Facebook Marketplace, you can instant message people who contact you regarding your products. Alternatively, you might tell people to purchase products directly from your website instead of having them come to your house to pick up a product (you know, for safety reasons).

Facebook users do a ton of shopping on Facebook Marketplace as they browse collections of products available at a discounted rate. Since most items are second-hand, you’ll be able to find customers looking to buy old laptops, weights, or other popular products. When selling products on Facebook Marketplace, think seasonally. Use a tool like Google Trends to see the best time of year to sell products. For instance, people will likely buy lawnmowers in the spring instead of the fall. And people will likely purchase clothes around the holiday season in December instead of the summer. Think like a retail owner when using Marketplace to sell products.

Another trend to consider is retail arbitrage. You can do some shopping on Marketplace to find discounted products and then resell refurbished products on your own website. If you want to sell physical products but don’t have connections to wholesale vendors, consider finding a customer who already owns the product and wants to sell it for a cheaper price than you’d find from other vendors. You can find hidden gems, but you will have to dig through some dirt first.

8. Facebook videos on the rise

Video creators will be happy to know that Facebook videos are on the rise. Now more than ever, creating videos instantly using your phone, anywhere you go is easy. Instead of creating static photo posts, you can make a video that increases views and the number of followers and comments your posts get. Most people scroll through photos pretty quickly. Unless the photo has engaging text to read, it’s more likely that people will engage with short and viral video content.

Tools like Sprout Social can help you manage your content calendar and publish your video content throughout the week. The number of videos you create will depend on how much bandwidth you have to produce quality content. Most influencers create video content once a day to keep their feed active. It’s not just video posts but also using Facebook’s other features, like Stories that show that your page is active and popular to keep people glued to your account. The more active your Facebook presence is, the more views you’ll drive to your page organically. You’ll also want to comment on other brands’ videos to keep your brand name top of mind when wanting to grow your account fast.

9. Facebook groups are still popular

A few years ago, Facebook shifted its focus to Facebook groups as they tended to be the areas of high engagement on the platform. With Facebook always mentioning that its focus is on creating a platform around a sense of community, groups naturally make a good fit for that mission. There are over 10 million Facebook groups with over 1.8 billion active Facebook users using it each month. With nearly two billion people using Facebook groups, it makes an excellent choice for those with a business to promote their digital products.

If you create your own Facebook group, you can build an audience of people within your niche. You can eventually sell courses and more, depending on what your niche is. For example, if you create a Facebook group for dancers, you might create a dance course or even sell memberships for your very own membership site where people can follow along to your dance routines from home. With Facebook groups having over a billion active users, you can rest assured that people will join your group to share Facebook posts, engage on social media, and check out your business.

10. Facebook posts help people connect with friends and family

The main reason why Facebook is still such a popular platform is that people use Facebook to connect with friends and family. About 62% of users post photos and videos on the platform. As Facebook’s user base grows, it’s more likely that the people you care about are signing up for it. Many older adults choose Facebook as their platform of choice. So, if you want to connect with an aunt who lives on another continent, you’re more likely to have her as a friend on Facebook instead of a follower on TikTok. Creating posts on Facebook is typically viewed by the people you care about instead of a broader audience. If your profile isn’t public, the people seeing your posts will normally be friends and family members. You can create a connection when you post pictures from your wedding or a family gathering so that relatives who live far away feel like they still get to see your life unfold no matter how physically distant you are from each other.

Conclusion

Now that you know some of the popular Facebook trends for 2024, it’s time to put yourself out there. You can build your website using Payhip and Facebook to promote your business to a global audience. With billions of people using Facebook monthly, you’ll discover that growing your brand can be done by creating video content, engaging in Facebook groups, creating Instagram Stories multiple times daily, and turning towards AI to help you grow your business. If you already have a popular Facebook page and want to sell products to your audience, such as online courses, ebooks, or software, you can sign up for Payhip today.