How to Create Training Videos That People Enjoy Watching

Last updated: March 27, 2024

A training video could help people at your company or your industry level up their skills and knowledge to help them succeed at work or in their field. Giving people the education or the context they need to succeed can quickly be done through online training in video format.

With this digital training method, anyone with an internet connection can access the videos anytime to improve their knowledge. Plus, as the creator of online training videos, you can easily modify or swap new content to help people improve their learning.

This article will share how to create training videos that people enjoy watching.

Why You Should Make a Training Video

1. Engaging videos can help people retain information

A training video can be a great way to help employees retain information. Most people want a more exciting monotone explainer video training people in their new job or teaching a new skill (check out our guide on selling teaching resources).

Having an engaging training video where people perform skits, great graphics or gifs in a slideshow, or even a fun animated video series training people can be a great way to get someone to enjoy watching their training video. Creating these videos doesn’t need to cost an arm and a leg.

If you’re creating training videos for your employees, you can ask some team members to perform skits to create engaging content. Alternatively, suppose you have an in-house video designer. In that case, they’ve likely got the skill set to create a fun animated video, and their video editor experience will help ensure that the content is fun to watch.

If you need to keep your training video simple, choose a presenter with an engaging way of speaking to help hold people’s attention.

2. It lowers the cost of training

Making an employee training video series lowers the cost of training. When you need to pay someone to train your tea, you’ll need to pay people by the hour.

When recruiting new employees weekly, especially if you’re part of a large and growing organization, paying a salary to train new employees can cost a lot of money. The cost of the development and producing training videos is front-loaded and typically one-and-done.

You’ll be able to use the same content for years to help educate your team about company values, culture, how to set up their equipment, and other vital resources. By investing in an interactive training video series upfront, you’ll be able to keep costs low.

If new training videos are needed over time, you’ll have templates based on your existing content. Overall, creating training videos is cheaper than training a team in person.

3. You can quiz people on the content

One of the benefits of creating training videos is you can make them more interactive. If you use a platform like Payhip to host your content, you’ll be able to add additional features, such as a commenting system, quizzes, surveys, assignments, and more, to help make training content stick in the minds of your new hires.

You’ll be able to build a program that drips content to help ensure people learn at the pace you’d like. With all these features on Payhip, you’ll help establish a good baseline for all your employees to learn and retain your training content while making your training program interactive so they can enjoy learning about your company.

How to Create Training Videos That People Enjoy Watching

1. Take some presenter-style training

If you’re creating a training video with people, you’ll want to invest in presenter-style training before diving in and making a tutorial video. How a presenter communicates will be the deal breaker in your content’s engagement level.

A video recording can get dull if it’s shorter. But when you add an animated speaker who speaks with charisma and charm, the video content comes to life.

Online video training for presentation skills can help prepare your speakers. If they’re going to be on-camera alongside a PowerPoint, you’ll still want the person to have a lot of character in their style.

Regarding training videos, people often watch tons of content at once to build context. The content might take up an hour or two. Remember that most people scroll through TikTok reels only a few seconds long. So, having an entertaining presentation to hold your employees’ focus for hours at a time is crucial.

When it comes to helping others with their learning, you’ll need to step up the energy to make them excited to get access to this information. So, choose your presenter carefully. You might go through a process where you ask people in your company to audition to see who has the most engaging speaking skills.

2. Pick a video topic

When it comes to training videos, you’ll need to pick a video topic. For example, a company creating training videos can do so for various issues. There are so many ways to train and develop employees. Here are a few ideas on the type of video content topic you can create at your company.

• Onboarding: In onboarding video training, you’ll teach people about the company values, how to set up their devices, give them access to the tools they need for their job, introduce them to the product or service you offer, and provide job success tips.
• Soft skills development: In soft skills training, you might teach your employees skills like how to communicate, manage their time, solve problems, work as a team, and more. Taking the time to teach soft skills can reduce the number of complaints to HR. Plus, it can help create a more positive work culture. A soft skills development training video could help ensure everyone across the company knows how to interact at work.
• Diversity training: In diversity training, you might show various examples of discrimination on a case-by-case basis. The presenter would emphasize the importance of being inclusive, hiring diverse talent, and making the company culture safe for all people. Typically, a pro specializing in diversity and inclusivity training would lead this training video to ensure it hits the mark.
• Leadership training: In large organizations, videos about how to lead at the company are created. A new employee might need to learn how to lead in their first leadership role, so the training you provide will help them lead with empathy while ensuring that they help drive their team’s overall success.
• Product training: All new employees or those who will be involved in talking about the product (customer support, sales, marketing, etc.) will all need to have in-depth access to product training. Something they can watch in their free time to help a new employee understand all the features and elements of the tool to help them get up to speed as soon as they join. You can create training videos as the product evolves so everyone understands how the product or service works.

3. Pick a video content style

Your training videos can take the form of many different styles. Whether it’s just you or your team in front of a camera or you have a video editor crafting up an animation-style video, you’ll find that you can narrow down a video content style in one of the following formats:

• Animated: You won’t need a fancy setup to create an animated video with graphics. Animation-style training videos can be done using third-party animation tools, such as Animaker, Adobe Animation, or other animated explainer video tools. With these tools, you’ll devote time to creating the video, adding a voiceover, and more to share your training information.
• Screen recording: This method works best for product demos to help train employees on your company product or software. You might show your face in the bottom corner, but the video’s focus is recording how something is done on the screen. You can remove and replace these as you update with new features.
• Instructor-led: In this video content format, a presenter will share information while talking to a camera. They will record a video in which they engagely share context information for their training video. Suppose the presenter speaks in English but has an international audience. In that case, you can use AI to dub it in other languages or add subtitles to help people learn using video editing tools like Camtasia or Adobe Premiere.
• PowerPoint: A PowerPoint, Slides, or Prezi presentation can also be a method for making engaging training videos. In this presentation style, you might share details like guides on how to treat others, company values, and more for diversity training or orientation style training video content.

4. Write the training video outline

As you become more comfortable making training videos, creating a course outline covering all your bases is time. In your outline, you’ll list what each training video will be about. This outline will help give you the structure you need to create a script for your training videos.

You need to think about making training content accessible while meeting all your goals to ensure everyone who completes your training has the deep dive of information they need to flourish in their role at your company.

There’s a whole suite of templates you can find online to help you structure your outline to ensure learning is made possible. The maker of the outline should also work on the script’s content as they’ll better understand what exact concepts need to be included in the script.

However, collaborating with others on the outline before script creation and recording is crucial. You’ll want instant feedback from others to ensure that the lessons created click with those who will be watching.

5. Create the script

When creating a video script, you won’t want to write a script that sounds like it came out of a calculus textbook. As you write your script, consider talking aloud to see if the copy sounds natural and upbeat when communicated to ensure that the person reading your script can bring some personality and edge into it.

The copy of the script needs to be mindful of nuances and sensitive language. For example, you’ll want to ensure inclusive language when writing copy in diversity training videos.

You’ll want to start each video with a hook when writing the script. Something to catch people’s attention, such as an interesting question or a fun call out, to get people excited about the contents in each section.

Telling exciting stories to showcase examples can be a fun way to help people remember information instead of spewing out facts and stats. Your written text should also illustrate how to think things through or problem-solve.

For example, if you’re creating an orientation video, you might share company values to help people know how to behave in specific contexts. A value like “give the benefit of the doubt” can help employees know not to catastrophize if something goes wrong in a particular work situation but to maybe ask questions to help them better understand a problem.

Sharing stories and ways of thinking through text and tips throughout your script will allow new employees to adapt to this new culture faster.

6. Create training videos

You’ll need a video maker or editing and creation tools to create training videos. If you’re making an instructor-led training video, the only recorder you’ll need is a phone with a microphone add-on to ensure you have crisp audio files.

You can have a teleprompter above the camera to help the instructor read the script word for word without memorizing anything.

Alternatively, you’ll need an animation tool to design your video content if you’re creating an animated video. You can watch the tool’s tutorial videos online if you need to gain video creation experience to build something quickly.

Alternatively, you can outsource the video creation process to someone on Fiverr or Upwork to create training videos using your script as an outline. If doing this, send an audio recording of the script to ensure your video matches the audio pacing perfectly.

If you’re creating a presentation deck, you could use presentation slides creators or even Canva to create an engaging presentation-style training video.

7. Upload training videos and build your website

You can create an account on Payhip to upload your training videos for your employees to see. Payhip has a beautiful website builder allows you to upload training videos in an online course format.

On this platform, you can add interactive elements like quizzes and more. Plus, you’ll be able to add new content or remove outdated content easily. Payhip makes website development easy for training videos, as it can even come with a certificate of completion when your team members have completed the entire training program.

The best part about Payhip is that it has a Free Forever plan that allows you to store your training video content online without needing to pay unless you sell something to an end user.

You can add PDFs, ebooks like an employee handbook, digital downloads, and other training materials to your website to help ensure that everyone on your team is aligned and trained well. The ad-free platform can even sell online courses on your website for a fee.

Other Training Video Areas

We could go down a dozen avenues to help you make a training video online, such as what software you can use, good examples of videos, and how AI is creating text-to-video content. Let us know which areas to expand upon or if there is something else we should add! One thing we will touch on is the use of AI video generation.

Should you use an AI Video Generator?

Using purely AI to create or edit videos is not recommended as the technology cannot match a person who has taken video courses or has experience creating professional videos. An AI video maker may eventually have applications like replicating stock footage, but it is best to learn them yourself or hire someone.

Why should I create training videos for my company?

Creating training videos can help employees retain information, lower training costs, and make the training program interactive through quizzes and surveys. It also allows for easy modification and reuse of content over time.

How can I make training videos engaging for viewers?

You can make training videos engaging by incorporating skits, graphics, or animated videos. Additionally, investing in presenter-style training and selecting an engaging presenter can help hold the audience’s attention.

What are the different styles of training videos I can create?

You can create training videos in animated, screen recording, instructor-led, and PowerPoint presentation styles. Each style offers a unique way to present and share training content.

What are the steps to create effective training videos?

The steps to create effective training videos include picking a video topic, selecting a video content style, writing a training video outline, creating a script, producing the videos, and uploading them to a platform like Payhip for easy access.

Set up your training videos for success.

Planning and collaboration will help ensure that you succeed when creating training videos for employees at your company to watch. You can find countless tools online to make engaging training videos and provide the knowledge and skills people need to succeed at your company. If you’re looking for a website builder to upload your private company training videos, you can sign up for Payhip today for free.