How to Sell Canva Templates in 2022 [Ultimate Guide]
If you enjoy selling digital products or printables online, consider selling Canva templates. Canva is a popular graphic design tool that’s easy enough to use for beginners. People often turn to Canva templates for their designs to quickly design social media posts, presentations, and other visual assets. Fortunately, there is a paid plan on Canva, so you can profitably sell Canva templates online. In this article, we’ll walk you through how to create a Canva template to sell, which sites you can sell on, how to sell Canva templates, and more.
What is Canva?
Canva is a popular graphic design tool that uses drag and drop components to allow you to easily create social media templates like Pinterest pin templates, custom graphics, and any other pre made templates. Historically, graphic designers turned to Adobe Photoshop for their design software, but it wasn’t easy to use for the average person. Canva allows you to have many similar features as Adobe Photoshop, but it’s much more user friendly. Users can remove backgrounds, ensure designs are centered, add filters, and much more. Plus, since Canva is so user-friendly, being someone who sells Canva templates is a bonus for you because you can help so many people with their designs.
How to Create Canva Templates to Sell
1. Create a Canva Account
You can sign up for a free Canva account or pay for a Canva Pro account to upload your graphics, stock photos, and elements to create your templated designs. If you use your own designs, you won’t break any copyright laws. However, if you pay for commercial licenses of other designer’s graphics or photos, you can use them in your design. You can also find commercially-free graphic elements for your designs.
2. Browse Canva’s Template Library
While you don’t want to copy another designer’s templates, it can be helpful to see the design choices available on Canva. You can play around with creating Canva templates by messing around with someone else’s template to brainstorm ideas on how to create better templates for the typical Canva user. However, when it comes to the actual design, you’ll want to start with a blank template.
3. Design Your First Canva Template
Now that you know what’s out there, it’s time to create your own template. Aim to create templates that fill in the gaps that Canva lacks. For instance, if you’re designing an infographic, brainstorm all the ways that people could possibly visually want their infographic laid out, such as block design, a timeline, in a chart format, numbered list, with a visual flow, and so on. The key to remember is that most people prefer buying bundles. So create multiple designs that work well together but are still quite differentiated from one another, so people feel like they’re getting a deal from Canva template sellers like you.
4. Share Your Template Links
Under Canva’s “Share” icon, you’ll find a Template Link button. You can use this link to share your designs with others. You’ll likely create a PDF file with the template link for when people download and purchase your product online.
Payhip is an ecommerce platform that specializes in helping entrepreneurs sell digital downloads. Sellers can instantly and securely send a PDF file with the template links and include any other key information. You can also set your price in any way, such as Pay What You Want to attract users as a lead magnet or for a set price of your choosing.
You can choose to sell via your Payhip store, link your Payhip store via your social media bio, or embed your Payhip product on your current website. Payhip has a Free Forever plan, which only takes a 5% transaction fee per order, which makes it one of the most profitable places to sell your Canva templates on.
5. Promote Your Canva Template
After you create your designs and choose your platform, it’s time to market your own business. Having a sharable template link isn’t enough if people don’t know about it. While designing templates is the fun part, marketing is the most important step. You can promote your designs on social media, via online ads, by building out blog content to drive awareness to your website, by sharing it on multiple marketplaces, emailing it out to your current customer base, by taking advantage of affiliate networks, and more. The amount of passive income you earn from selling templates will boil down to how easy to find your templates are. The more you promote it, the more you’ll earn.
Where Can You Sell Canva Templates?
The best place to sell your own designs is on your own website. Payhip is a digital products website builder, where you can have your own unique website while selling digital items with ease. You can sell your own fonts, design elements, social media banners, Instagram post templates, pdf file, social media graphics, or any other type of Canva template. Plus, you can also sell online courses, music, videos, software, ebooks, and more.
On Payhip, you won’t need to pay monthly subscriptions for running your own site, you’ll only need to pay a 5% transaction fee, per order. So, if you don’t sell anything your first month, it’s free. And once things get going, you only pay for a percentage of what you sell.
Since Payhip enables you to sell digital products, you could also sell supplementary products. For example, if you sell Canva templates, you could also sell a course on how to use Canva, or write an ebook about how to use Canva. You could even build a blog to drive traffic back to your website promoting your social media graphics or other assets.
2. Etsy Shop
Etsy is an online marketplace where you can sell digital products, such as a Canva template. Unlike Payhip, you won’t own your own website on Etsy. You’ll only be able to have a seller’s page. So you can’t build out a blog or own your own email list when selling on Etsy. The upside to having an Etsy shop, though, is that you have access to their buyers. With the right keywords, buyers will be able to find your products. But it doesn’t happen overnight. You can run ads to your Etsy shop or build a social media account to sell your products, so you can get early reviews on your Shop page. With more buyers, you’ll be more likely to show up in listings. Speaking of listings, Etsy has several fees, listing fees cost $0.20 USD per listing and need to be renewed every four months, transaction fees per order are 6.5%, shops that make over 10,000 orders will also need to pay a 12% ad fee, and finally there are subscription fees of $10 USD each month for Etsy Plus.
3. Creative Market
Creative Market is another online marketplace where you can sell Canva templates and other digital products. As a marketplace, you’ll have easy access to customers who are browsing Creative Market looking for what you’re selling. But again, you won’t own the customer data to win back visitors to buy other Canva templates. Your sales are also dependant on Creative Market’s algorithm, which may favor other sellers with higher sales volume. So you will need to find ways to promote your products early on to land more sales down the road. On Creative Market’s Pro Business plan for graphic designers, you’ll also be able to add a Hire Me button to accept freelance work, which can be an additional perk to selling Canva templates on their platform. However, Creative Market takes a 40% commission per order.
Another online marketplace where you can start selling Canva templates is Fiverr. Many people turn to Canva for resume templates, social media templates, letterhead templates, presentation templates, and more. As a third-party marketplace you won’t have access to the customer data, you’re subject to the algorithm, and you need to do some early marketing to help generate some sales on the platform. However, you can earn money selling Canva templates on Fiverr. But it comes at a cost, 20% of the order cost goes to Fiverr.
Out of all the places to sell Canva templates, Payhip allows you to earn more per order, build your own asset, own your own email list, and have your own website compared to other platforms. You can sign up for Payhip today.
How Much Can I Make Selling Canva Templates?
How much you make selling Canva templates will depend on how many designs you make, how well you market them, and how much people like your designs for their needs. On average though, most people make between $1,000 – $10,000 each month from selling Canva templates.
To achieve these numbers, you’ll want to sell your Canva templates on multiple platforms. Growing your own audience on social media, via an email list, or through blogging on your website, will all be key in helping you generate a higher volume of monthly sales. The more reviews you get on marketplaces, the more likely that you’ll show up higher in searches. However, by promoting your Canva templates on your own website via Payhip you’ll be able to earn more money long-term. So it is possible to have a lucrative Canva template business.
Is It Legal Selling Canva Templates?
It is legal to sell Canva templates, as long as you’re the original designer of them. However, you cannot resell templates from the Canva template library. It is illegal to sell someone else’s content as if it is your own.
To legally sell Canva templates, you’ll need to design the templates from scratch, while ensuring your design is unlike anyone else’s.
What Are the Best-Selling Types of Canva Templates?
1. Social Media Templates
Social media templates are some of the most popular types of templates to sell on Canva. You can make money selling Canva templates centered around social media and all of it’s platforms. From banners to post templates, you’ll be able to promote a range of designs to customers. If possible, design your templates based on themes. For instance, you could separate your template ideas, based on industry (fashion, real estate), color palette (pink, black), holiday designs (National Pet Day, 4th of July), life milestones (wedding, birthdays), consistent designs for carousel posts, and more. Creating templates that are consistent but have various designs will allow people to create multiple posts on their social media. Mega bundles with hundreds of high-quality designs tend to do well because people feel like they’re getting a good deal.
2. Video Templates
Creating Canva templates for video is a necessity with more people creating video posts on TikTok, Instagram, and YouTube. A canva template for video might include original video footage for various niches or stock video footage that people can reuse. Text placement on the video matters as being able to see the video clearly will matter, so aligning text in a corner enhance the viewing experience.
3. Presentation Templates
Whether it’s for a keynote speaker or a work meeting, selling a well-designed presentation Canva template can be a lucrative business. On your site, you’ll want to have multiple slides with different templates, charts, icons, column numbers, layouts, and more. On average, you’ll want to have a minimum of at least 10 slide designs for a single presentation. However, people might be looking for a few design elements in a package, and by designing around 30-50 slides per presentation, you’ll help ensure that your presentation template has all the features someone would need. So it can be a lot of work to sell templates around presentations, however, you can also charge more per template.
4. Business Templates
Most Canva sellers sells business templates of some sort. You could start selling digital products, such as templates for resumes, business cards, posters, flyers, logos, newsletters, events, sales, and more. You could either create a bundle with all of the typical business assets in a consistent theme, so that people could have business cards, letterheads, and flyers with similar branding. Or you could focus on a niche, such as business cards templates and have a bundle with multiple unique styles. Converting to a pdf file can help people quickly download the asset, without having to worry about compatibility in software.
5. Book Cover Templates
There are millions of authors who sell ebooks on Amazon. Some people turn to professional graphic designers, while others turn to Canva templates to design ebook covers themselves. You could design book cover templates to sell, such as children’s books, romance novels, biographies, non-fiction, or educational. By grouping them by genre, you could sell book cover templates in packages or individually depending on their quality. Having a template link for people to download and edit your files is key so that people can place their own titles or images as needed.
6. Print Product Templates
As you learn how to sell Canva templates, you’ll quickly learn that many people not only turn to Canva to design things, but also to print products. Your Canva template might not just be something people use for personal use, but for commercial. This could be highly advantageous for you. You can set different prices for your templates based on whether it’s being used for personal use or to sell to an end-user. You might even set different prices capping the number of customers someone could sell to, such as up to 500 customers and over 500 customers. Those with a Canva account might use your Canva template to sell journals, t-shirts, photobooks, wedding invitations, mugs, and more.
Can I Sell Canva Templates?
Yes, you can sell Canva templates. Anyone with a free Canva account can create Canva templates to sell. As long as you’ve created an original design, you can charge Canva users for access to a shareable Canva template link, so that they can modify your design or use as is. You can create a Canva template shop on Payhip, where you’ll only pay a 5% transaction fee per order, with no monthly subscription.
Does Canva Own My Designs?
It depends. If you design all of the elements in your Canva template yourself, you’ll be the copyright holder. However, if you use images, graphics, fonts, or other elements in your design, the design may not be yours exclusively. You’ll need to carefully read Canva’s Content License Agreement to know who to give credit to when selling a template link.
Are templates on Canva free?
You can find both free and paid templates on Canva. However, free templates tend to be used by most users, so finding paid Canva templates can allow you to find well-designed graphics that most haven’t seen before.
Where can I find Canva templates?
You can find paid Canva templates from individual websites or via online marketplaces, such as Etsy, Creative Market, or Fiverr.
How do I find good templates on Canva?
You can easily find templates on Canva under specific collections, such as presentations, and so on. However, if you’re looking for high-quality templates, you can find them on a professional designer’s website, by extensively browsing through templates, or via online marketplaces.