How to Sell Canva Templates in 2023 [Ultimate Guide]
Last updated: April 28, 2023
If you enjoy selling digital products or printables online, consider selling Canva templates. Canva is a popular graphic design tool that’s easy enough to use for beginners. People often turn to Canva templates for their designs to quickly design social media posts, presentations, and other visual assets. Fortunately, there is a paid plan on Canva, so you can profitably sell Canva templates online.
In this article, we’ll walk you through how to create a Canva template to sell, which sites you can sell on, how to sell Canva templates, and more.
Here’s a quick link to all the topics that we’ll cover:
- What is Canva?
- 4 Reasons why you need to sell Canva templates
- Where can you sell Canva templates online?
- How to make money selling Canva templates online
- 4 Tips to promote your Canva templates
- 10 Bestselling Canva template ideas
What is Canva?
Canva is a popular graphic design tool that uses drag and drop components to allow you to easily create social media templates like Pinterest pin templates, custom graphics, and any other pre made templates.
Historically, graphic designers turned to Adobe Photoshop for their design software, but it wasn’t easy to use for the average person. Canva allows you to have many similar features as Adobe Photoshop, but it’s much more user friendly. Users can remove backgrounds, ensure designs are centered, add filters, and much more.
4 Reasons Why You Need to Sell Canva Templates Online
1. Rapidly Growing Demand for Canva Templates
With over 100 million users on Canva spanning 190 countries, there is a rapidly growing demand for premade Canva templates. A lot of Canva users are willing to pay for a professional-looking Canva template that matches their needs and aesthetics.
A quick look into Etsy reveals that a product listing for Canva templates can get up to 1000-3000 sales. Each of these templates sell for approximately $10, so the seller has earned approximately $10,000-$30,000 one that particular product listing alone! This is certainly a market you’d want to tap into.
2. Low-to-zero Upfront Cost
If you have a working computer and access to the internet, then there is no other initial investment required to start selling Canva templates online. While it might be beneficial for you to get access to a Canva Pro account for more advanced features, you can certainly create beautiful Canva template designs using the Canva free account alone.
Beyond creating your Canva template designs, the only other thing you have to do is to create an online store from which you can sell from. Platforms like Payhip allows you to create a beautiful professional online store for free. The platform also comes with built-in features to send the Canva templates instantly to your customers after they purchase them.
3. High Profit Margin for Passive Income
Unlike selling physical products, there are no costs associated with warehousing or order fulfilments. Your Canva templates are instantly delivered to your customers without your involvement (if you use a free platform like Payhip). Almost your entire revenue from selling Canva templates will go into your pockets as your profit and passive income source.
4. Creative Outlet and Personal Freedom
Aside for the monetary benefits, designing Canva templates is an enjoyable activity and could be a great outlet for creative expression. Canva’s tools make it easy for anyone to create beautiful designs without any technical design skills. You’re also able to create Canva templates from anywhere in the world as long as you have access to a computer and the internet.
Where Can You Sell Canva Templates?
The best place to sell your own designs is on your own website. Payhip is a digital products website builder, where you can have your own unique website while selling digital items with ease. You can sell your own fonts, design elements, social media banners, Instagram post templates, pdf file, social media graphics, or any other type of Canva template. Plus, you can also sell online courses, music, videos, software, ebooks, and more.
On Payhip, you won’t need to pay monthly subscriptions for running your own site, you’ll only need to pay a 5% transaction fee, per order. So, if you don’t sell anything your first month, it’s free. And once things get going, you only pay for a percentage of what you sell.
Since Payhip enables you to sell digital products, you could also sell supplementary products. For example, if you sell Canva templates, you could also sell a course on how to use Canva, or write an ebook about how to use Canva. You could even build a blog to drive traffic back to your website promoting your social media graphics or other assets.
2. Etsy Shop
Etsy is an online marketplace where you can sell digital products, such as a Canva template. Unlike Payhip, you won’t own your own website on Etsy. You’ll only be able to have a seller’s page. So you can’t build out a blog or own your own email list when selling on Etsy.
The upside to having an Etsy shop, though, is that you have access to their buyers. With the right keywords, buyers will be able to find your products. But it doesn’t happen overnight. You can run ads to your Etsy shop or build a social media account to sell your products, so you can get early reviews on your Shop page. With more buyers, you’ll be more likely to show up in listings.
Speaking of listings, Etsy has several fees, listing fees cost $0.20 USD per listing and need to be renewed every four months, transaction fees per order are 6.5%, shops that make over 10,000 orders will also need to pay a 12% ad fee, and finally there are subscription fees of $10 USD each month for Etsy Plus.
3. Creative Market
Creative Market is another online marketplace where you can sell Canva templates and other digital products. As a marketplace, you’ll have easy access to customers who are browsing Creative Market looking for what you’re selling. But again, you won’t own the customer data to win back visitors to buy other Canva templates. Your sales are also dependant on Creative Market’s algorithm, which may favor other sellers with higher sales volume. So you will need to find ways to promote your products early on to land more sales down the road.
On Creative Market’s Pro Business plan for graphic designers, you’ll also be able to add a Hire Me button to accept freelance work, which can be an additional perk to selling Canva templates on their platform. However, Creative Market takes a 40% commission per order.
Another online marketplace where you can start selling Canva templates is Fiverr. Many people turn to Canva for resume templates, social media templates, letterhead templates, presentation templates, and more. As a third-party marketplace you won’t have access to the customer data, you’re subject to the algorithm, and you need to do some early marketing to help generate some sales on the platform. However, you can earn money selling Canva templates on Fiverr. But it comes at a cost, 20% of the order cost goes to Fiverr.
Out of all the places to sell Canva templates, Payhip allows you to earn more per order, build your own asset, own your own email list, and have your own website compared to other platforms. You can sign up for Payhip today.
Join over 130,000 sellers who have launched their online businesses with Payhip
How to Make Money Selling Canva Templates Online
1. Create a Canva Account
You can sign up for a free Canva account or pay for a Canva Pro account to upload your graphics, stock photos, and elements to create your templated designs. If you use your own designs, you won’t break any copyright laws. However, if you pay for commercial licenses of other designer’s graphics or photos, you can use them in your design. You can also find commercially-free graphic elements for your designs.
2. Browse Canva’s Template Library
While you don’t want to copy another designer’s templates, it can be helpful to see the design choices available on Canva. You can play around with creating Canva templates by messing around with someone else’s template to brainstorm ideas on how to create better templates for the typical Canva user. However, when it comes to the actual design, you’ll want to start with a blank template.
3. Design Your First Canva Template
Now that you know what’s out there, it’s time to create your own template. Aim to create templates that fill in the gaps that Canva lacks. For instance, if you’re designing an infographic, brainstorm all the ways that people could possibly visually want their infographic laid out, such as block design, a timeline, in a chart format, numbered list, with a visual flow, and so on. The key to remember is that most people prefer buying bundles. So create multiple designs that work well together but are still quite differentiated from one another, so people feel like they’re getting a deal from Canva template sellers like you.
4. Share Your Template Links
Once you’ve finished your design, click the “Share” icon to find a “Template Link” button. This is the link that you’ll be selling. Once your customers gain access to your template link, they can edit and customize the template to their liking without affecting your original design or access for other customers.
You’ll likely need to create a PDF file with the template link for when people download and purchase your product online. This is what you (or more accurately your online store) are going to automatically deliver to your customers when they purchase your Canva template. Example attached:
5. Create an Online Store
Now it’s time to create an online store where your customers can purchase your Canva templates from. It is essential to choose the right eCommerce platform and make sure the platform includes features specifically designed for digital products such as instant file delivery. This allows you to sell unlimited Canva templates without having to get involved in the delivery.
Thankfully platforms like Payhip specialize in helping entrepreneurs sell digital downloads. Sellers can instantly and securely send any digital downloads (including PDF files and more).
If you already have your own website, you can embed your Payhip product on your current website so you can enjoy features such as instant file delivery.
Payhip has a Free Forever plan, which only takes a 5% transaction fee per order, which makes it one of the most profitable places to sell your Canva templates on.
4 Tips to Promote Your Canva Templates to Get More Sales
After you create your designs and choose your platform, it’s time to market your Canva templates. Having a sharable template link isn’t enough if people don’t know about it. While designing templates is the fun part, marketing is the most important step.
1. Promote on Social Media
Create social media content on how your Canva templates can help take your customers’ lives to another level. For example, if you design Canva templates for social media, showcase what your customers Instagram feed would potentially look like if they use your beautiful designs. Help your customers visualize how these templates can improve their daily lives
2. Create a Blog
Priting a blog on your website allows you to have more chances of ranking organically on Google search results. Write content relating to your niche to drive more website traffic to your online store. W
3. Launch an Affiliate Program
Find bloggers and influencers within your niche, and offer to give them a percentage of your sale in return for promoting your Canva templates. You can launch your own affiliate program for free using Payhip’s affiliate marketing tool.
4. Gather Customer Reviews
Once you start receiving sales on your online store, don’t forget to reach out to your customers and ask them to leave you a review. Customer reviews act as social proof for your future customers, making it more likely for them to also make a purchase on your store.
The amount of passive income you earn from selling templates will boil down the amount of your marketing efforts. The more you promote it, the more you’ll earn.
10 Best-selling Canva Template Ideas
1. Social Media Templates
Social media templates are some of the most popular types of templates to sell on Canva. You can make money selling Canva templates centered around social media and all of it’s platforms. From banners to post templates, you’ll be able to promote a range of designs to customers.
If possible, design your templates based on themes. For instance, you could separate your template ideas, based on industry (fashion, real estate), color palette (pink, black), holiday designs (National Pet Day, 4th of July), life milestones (wedding, birthdays), consistent designs for carousel posts, and more.
Creating templates that are consistent but have various designs will allow people to create multiple posts on their social media. Mega bundles with hundreds of high-quality designs tend to do well because people feel like they’re getting a good deal.
2. Video Templates
Creating Canva templates for video is a necessity with more people creating video posts on TikTok, Instagram, and YouTube. A canva template for video might include original video footage for various niches or stock video footage that people can reuse. Text placement on the video matters as being able to see the video clearly will matter, so aligning text in a corner enhance the viewing experience.
3. Presentation Templates
Whether it’s for a keynote speaker or a work meeting, selling a well-designed presentation Canva template can be a lucrative business.
On your site, you’ll want to have multiple slides with different templates, charts, icons, column numbers, layouts, and more. On average, you’ll want to have a minimum of at least 10 slide designs for a single presentation. However, people might be looking for a few design elements in a package, and by designing around 30-50 slides per presentation, you’ll help ensure that your presentation template has all the features someone would need. So it can be a lot of work to sell templates around presentations, however, you can also charge more per template.
4. Business Templates
Most Canva sellers sells business templates of some sort. You could start selling digital products, such as templates for resumes, business cards, posters, flyers, logos, newsletters, events, sales, and more.
You could either create a bundle with all of the typical business assets in a consistent theme, so that people could have business cards, letterheads, and flyers with similar branding. Or you could focus on a niche, such as business cards templates and have a bundle with multiple unique styles. Converting to a pdf file can help people quickly download the asset, without having to worry about compatibility in software.
5. Book Cover Templates
There are millions of authors who sell eBooks on Amazon. Some people turn to professional graphic designers, while others turn to Canva eBook templates to design ebook covers themselves. You could design book cover templates to sell, such as children’s books, romance novels, biographies, non-fiction, or educational. By grouping them by genre, you could sell book cover templates in packages or individually depending on their quality.
Having a template link for people to download and edit your files is key so that people can place their own titles or images as needed.
6. Tshirt Design Templates
As you learn how to sell Canva templates, you’ll quickly realize that some users use Canva to create original tshirt designs that they can print on demand and sell on their eCommerce stores.
Other thatn Tshirt designs, you may also consider Canva templates for other print on demand items such as mugs, notebooks, and other apparel.
7. Website Design Templates
The first stage to building a website from scratch is often to design them. While you can’t actually build a functional website on Canva, you can create website designs that customers can customize. Website designs allow your customers to replicate the elements that you’ve designed on their own websites, allowing them to have a professional-looking website without having to hire a web designer.
8. Resume Templates
A resume template is a predesigned document that helps your customers create a professional looking resume. A resume template can help your format your resume in the correct layout, and it can also provide helpful tips on what information to include. Your customers might be inclined to buy a resume template to make their resumes looks professional and polished.
9. Email Templates
An email template helps your customers to send emails that look professional. Purchasing an email template can save your customers time and help them boost their email marketing results.
10. Planner Templates
A digital planner template is a great way to get your life organized and keep track of your schedule. The fact that they are customizable Canva templates, make them the perfect tool for your customers who are looking to get their life in order. An important thing to note is that many people might want to have their planner templates printed out, so try to keep the sizes of your document in mind when designing planner templates on Canva.
Can I Sell Canva Templates?
Yes, you can sell Canva templates. Anyone with a free Canva account can create Canva templates to sell. As long as you’ve created an original design and you’ve only used Canva’s free elements, you can charge Canva users for access to a shareable Canva template link, so that they can modify your design or use as is. You can create a Canva template shop on Payhip, where you’ll only pay a 5% transaction fee per order, with no monthly subscription.
Can I Sell Canva’s Premade Templates?
No, you can’t resell templates that you readily find on Canva. These are other people’s designs and you don’t have the permission to resell these.
However, Canva does allow you to sell them if you have extensively modified the original Canva template design. I would recommend staying as far away as possible from that because you might accidentally get in trouble for stealing someone else’s designs.
How Much Can I Make Selling Canva Templates?
How much you make selling Canva templates will depend on how many designs you make, how well you market them, and how much people like your designs for their needs. On average though, most people make between $1,000 – $10,000 each month from selling Canva templates.
To achieve these numbers, you’ll want to sell your Canva templates on multiple platforms. Growing your own audience on social media, via an email list, or through blogging on your website, will all be key in helping you generate a higher volume of monthly sales. The more reviews you get on marketplaces, the more likely that you’ll show up higher in searches. However, by promoting your Canva templates on your own website via Payhip you’ll be able to earn more money long-term. So it is possible to have a lucrative Canva template business.
Is It Legal to Sell Canva Templates?
It is legal to sell Canva templates, as long as you’re the original designer of them. However, you cannot resell templates from the Canva template library. It is illegal to sell someone else’s content as if it is your own.
To legally sell Canva templates, you’ll need to design the templates from scratch, while ensuring your design is unlike anyone else’s.
How Do I Stop People from Stealing My Canva Template Designs?
Does Canva Own My Designs?
It depends. If you design all of the elements in your Canva template yourself, you’ll be the copyright holder. However, if you use images, graphics, fonts, or other elements in your design, the design may not be yours exclusively. You’ll need to carefully read Canva’s Content License Agreement to know who to give credit to when selling a template link.
Are templates on Canva free?
You can find both free and paid templates on Canva. However, free templates tend to be used by most users, so finding paid Canva templates can allow you to find well-designed graphics that most haven’t seen before.
Where can I find Canva templates?
You can find paid Canva templates from individual websites or via online marketplaces, such as Etsy, Creative Market, or Fiverr.
How do I find good templates on Canva?
You can easily find templates on Canva under specific collections, such as presentations, and so on. However, if you’re looking for high-quality templates, you can find them on a professional designer’s website, by extensively browsing through templates, or via online marketplaces.
I really like the book cover templates idea and should work on building an inventory of them. But with pre-mades like that I only sell them once, like my logos.
Thanks for sharing this well-written article.
That sounds great, Sandi!
Thank you so much for providing such interesting information. As a blogger, I always use a canva for editing my blog post photos and Youtube channel thumbnails.
Thank you for sharing such valuable information !
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