How To Sell Videos Online – 8 Step Guide

Last updated: February 26, 2024

If you would like to get straight to the point with how to sell videos online, scroll down to our 8-step guide. For a deep dive, every day, billions of people engage with creating online videos and watching them on social media, on popular business websites, or during live conference events. These videos serve as a medium for sharing entertaining and educational content.

If you’re passionate about video creation and curious about monetization, you might be exploring ways to sell videos online and turn your passion into profit. But how do you sell videos online?

You can earn from it before you give away your video content on social media. There are numerous strategies to sell videos online and make a substantial income. If you’re aiming to make an impact in the world of online videos, you’ll find this straightforward guide on how to sell videos online in 2024 invaluable. So, let’s jump right into the action.

How to Sell Videos Online in 2024

The most reliable way to sell videos online in 2024 is to follow this list:

1. Choose a niche for selling videos
2. Create the type of online video to sell
3. Choose a video hosting platform
4. Promote your online videos publicly
5. Learn from your best-performing videos
6. Experiment with video advertising
7. License your videos or sell streaming
8. Create a membership site

1. Choose a niche for selling videos

Video creation spans a vast array of niches. While many of us spend time doom scrolling on social media, there’s a significant market for video creators who sell videos online, catering to businesses that require commercials, music videos, short films, documentaries, social media content, sales videos, and more. All of these fall under selling content online.

What Do We Mean By Video Types?

Within these niches, there’s the element of video creation, but you can also sell stock video footage to people looking for specific types of video content. A documentary might want to purchase video content from a real-life event, for instance.

Alternatively, your niche for selling videos could include online courses, webinars, animated videos, live streaming, product videos, and more.

Understanding the various types of videos and assessing your portfolio to recognize the kind of video you excel in is a crucial step toward selling videos online. When selecting a niche, specificity is critical to attracting the right clients.

Creating a portfolio or website that vaguely states you create videos may not draw the right clientele. However, if your website offers a clear proposition like ‘Buy animated videos for only $100,’ you’re more likely to attract and sell animated videos to customers actively searching for that specific content.

What is Your Value Proposition?

Having a clear value proposition and niche makes selling videos online easier and can be found for the specific video content you offer. Being a jack of all trades dilutes your visibility, as people often use precise keywords when searching online.

For instance, if someone wanted to hire a wedding videographer for their special day, they’d likely search specifically for ‘wedding videographer’ rather than just ‘videographer.’ Therefore, the niche you select is crucial when you aim to sell videos online.

2. Create the type of online video to sell online

To successfully sell videos online, you need to boast a substantial collection. If you’ve only ever created a single stock video, it’ll be more challenging to locate you online. Moreover, the more video content you produce, the more refined your craft becomes, leading to quicker and more frequent sales.

Create What Suits Your Video

When you aim to sell educational videos, focusing on a niche while offering a vast array of content within that niche is vital. For example, if you specialize in online learning, you might create professional videos that bolster people’s education through online courses, selling videos that deliver high-value information.

Alternatively, if you sell nature videos, you might produce videos of nature scapes that serve as stock footage for social media posts or interstitial shots. By specializing in nature scapes, you become the preferred source for customers seeking this content, who may purchase multiple stock videos from your collection.

Look The Part

Positioning yourself as a stock video site for social media managers and video editors can significantly increase traffic to your website.

Creating targeted landing pages for each core audience who purchases your content can lead to repeat business if you have the right niche and a large volume of videos.

3. Choose a video hosting or video platform to sell videos online

An excellent video hosting and video platform is Payhip. Payhip encourages and simplifies the process of buying digital products online. Videos are one of the best digital products you can sell on the platform. You don’t need to overthink how to sell these products, as you can choose from various options on Payhip. By following our membership creation, you can find out how to sell videos online for free using your own online platform.

All In One Place

You could create online courses, a membership site, or sell each video individually via digital downloads. Whether you create fitness videos on a membership site or individual hour-long videos with choreography to popular songs, you can choose how you present your content. And you can change your mind without having to change the platform.

You can choose from various pricing models, too. You can offer tiered pricing, pay-what-you-want pricing, or set one firm price per product or membership, which is totally up to you. If you prefer building relationships with customers, you can upsell on one chat time to get expert advice or give them a step-by-step guide for success, especially if you’re an industry pro with much expertise to share.

Creating a sense of community can help get people to come back often to purchase more, and you can do this with a chat feature. Platforms like Vimeo or YouTube earn you less than creating your website can. If you’re willing to put in the work to build your audience, you can create an asset that makes you more and that you can eventually sell.

4. Promote your online video publicly

When you decide to sell your videos online, it’s crucial to promote your content vigorously. Owning your website serves as a powerful asset, providing a centralized hub for all your marketing efforts and ensuring that your promotional activities are cohesive and effective.

Keep Your Audience Wanting More

To draw your target audience to your site, you can create blog content that resonates with their interests and needs.

For example, if you’re a course creator focused on teaching others how to generate income online, you might craft blog posts that offer valuable insights and strategies to your readers.build passive income online.

If your expertise lies in stock footage videography, consider designing landing pages or blog posts that highlight your niche. For instance, if you sell stock videos featuring animals, you could develop landing pages dedicated to royalty-free animal videos, showcasing your collection of stock animal videos to potential buyers.

Social Media Reach

Leverage the power of social media to promote videos on social media, ensuring your bio includes a note that requires individuals to contact you before sharing your content. This allows you to impose a fee and demand proper credit whenever your posts are shared online.

You can also promote your online videos by having an affiliate program, where affiliate marketers can earn a commission for each sale for promoting your videos. Other video marketing ideas can include promoting your website with paid ads, emailing new videos for sale to your email list, doing sales outreach to various documentary creators or video editors to let them know about your video content, and more.

5. Learn from your best performing video online

The key to successfully selling video content lies in analyzing and learning from your top-performing videos. By understanding what resonates with your audience, you can refine your strategy and enhance your content’s appeal.

Why Is This Doing So Well?

If you’re a video creator with an online course, a particular video about editing techniques or promotional techniques outshines the others. Reflect on what makes this video stand out from your collection, especially if it’s a section of your course where you teach how to create and edit videos online.

Gaining this insight allows you to develop a specific online course that delves deeper into that subject, enhancing your ability to monetize video content. This could serve as an additional offering to those who enrolled in your initial course.

Does It Really Make A Difference?

Alternatively, if you sell stock videos, you might pull apart what makes your video unique to help you better monetize your video content and create more videos like it.

Is it a specific type of content, such as a sunrise, rainfall, or popular animal? Is it the color palette, how it was edited, or how you optimized the keywords for that video?

Dig deep to determine what draws users to your most popular videos and take it as a learning experience to create the type of video content that gets people to buy. You don’t want your whole strategy to be optimized from one video.

After all, variety and experimentation can help you drive more revenue. Remember, when Disney creates live actions for all their classics, sooner or later, people get bored. Optimize for certain video features or styles, but don’t over-optimize. Be open to continuing to try new things.

6. Experiment with video advertising

Investing in video advertising can be a powerful way to generate brand recognition and increase visibility for your business if you’re in the business of selling videos. Consider leveraging platforms like YouTube and other social media to promote your video content.

You’re The Expert

The nature of your videos should influence your advertising approach. For instance, if you produce educational content, crafting a compelling video teaser that showcases the benefits of your content can be an effective strategy to spark curiosity and attract learners.

If you offer fitness videos via a membership site, you could create an ad showing a teaser of the workouts, asking people to sign up. The key thing is to highlight the type of video content they’ll get to help encourage people to want to check out your website and make a purchase.

7. License your videos or sell streaming

There are other ways to monetize your video content: license videos and sell streaming. When it comes to tips for these methods, you’ll want to attract the right people to your content.

You’re Worth Watching

If you create social media posts, you can require people to pay a license to share your content online or any other distribution methods. And the other alternative is to package bundle deals for streaming content.

For instance, if you’re recording a live event, some people may be willing to pay to start streaming your content to access the event remotely. The key to success is to think of how you can monetize your video content and start making packages or deals using all those methods.

Video streaming for a gamer, conference, sporting event, and so on can be a lucrative way to make money, especially if you build ads or charge a fee.

8. Create a membership site for your videos

As you become more comfortable mastering how to sell videos online, you could create a membership site for your videos.

You may find selling an online video on an individual level too challenging. Instead, you could create a membership site where people can either use your videos as stock footage or enjoy your video content via course content or entertaining videos.

Subscribe To Find Out More

For example, if you create unique videos about science experiments, you might create a membership site for people to get access to new science experiments they can try out at home or with their kids.

Alternatively, you can use your membership site platform to create a store of stock video content that people can use for their video content. Members will pay a monthly subscription to be able to download a set number of content each month or to view content.

Having a maximum number of pieces of content people can download based on their tier plan will allow you to earn more while also preventing illegal sharing. Either way, platforms like Payhip have piracy prevention features in place in case you want to build a membership site on that platform.

Customize Your Tiers

The monetization of content online for your membership site could be based on tiers, per download, per product, or any other method that works best for your business. Members will need a reason to keep coming back, so constantly updating your website with new videos will help keep your content fresh and make signing up for memberships worth it.

Video selling doesn’t need to be on a one-by-one basis, and a membership site can help you rethink your position.

In Conclusion

Understanding how to sell videos online and leveraging video monetization strategies can be highly profitable. By diversifying the ways you present your video content, you can amass a substantial collection of video content to sell online and sustain your livelihood.

If you’re scouring the internet with queries like ‘sell video online’, consider Payhip as your go-to video hosting platform. Payhip enables you to sell videos in a variety of formats, including individual purchases, online courses, digital downloads, or through membership sites.

Unlike platforms such as Wix or Amazon Prime, our service only requires you to pay transaction fees of 5% on the Free Forever plan, which ensures you receive the highest royalties possible when selling videos on your own website.

Additionally, the absence of a monthly subscription allows you to save a substantial amount of money. To begin selling videos and to utilize a comprehensive suite of tools for video hosting success online, simply sign up for Payhip today.