The Best Trust Badges For Your Website in 2024

Last updated: February 26, 2024

• What is a Trust Badge?
• Trust Symbols in Depth
• Why Do Trust Badges Increase Conversion Rate?
• Should You Add Trust Badges To Your Website?
• 11 Free Trust Badges
• How To Add Badge For Trust On Your Website

What is a Trust Badge?

A trust badge/trust seal or site seal is a digital icon or symbol displayed on a website to indicate that the brand is legitimate and trustworthy. Websites commonly use trust badges to show customers it is safe to purchase from them.

These badges are essential for e-commerce and membership websites that collect personal or payment information. Different types of trust badges include secure checkout badges, free shipping, free returns badges, and accepted payment badges. Having these badges on your website will improve conversion rates as your customers know they can trust you.

Trust Symbols In Depth

Incorporating trust badges or trust seals into your website or online platform can foster a better understanding of the benefits your business offers, the various payment gateways available, and the security measures you’ve implemented.

Trust symbols like a Visa icon, when added to your website, reassure first-time visitors about the security of your site and the safe handling of credit card details. You could also add website badges, such as a free shipping icon, to let people know they won’t incur shipping costs, enhancing your conversion rates.

These trust badges for websites are often included during the checkout experience and the product page to help boost your conversion rate for your business and ensure your store succeeds online. This article will share some typical trust badges you can add to your website to help conversions.

Why do trust badges increase conversion rates?

Several factors can deter people from purchasing on a website, including lack of trust, uncertainty about payment methods, and absence of free shipping.

By displaying trust badges on your website, you can indicate the payment method options you accept, offer free shipping and use other trust symbols to help people feel more comfortable shopping. Trust badges work because they’re clear, visible, and trusted icons people recognize and trust.

For instance, a PayPal badge on your product page can encourage customers who prefer paying via PayPal for security reasons to purchase. Checkout badges can significantly enhance your brand’s credibility, particularly for small businesses with limited brand recognition, reviews, or social media followers.

So, when you add those handy trust badges to your website, visitors might recognize that the standard payment processors they trust will help pass on more credibility to your brand.

Should you add trust badges to your website?

Adding trust badges to your website is a strategic move, primarily if you aim to increase your conversion rates or if you’re a new brand. Trust seals for websites can be displayed on t product pages or during checkout to reduce shopping cart abandonment. They reassure customers about the safety of shopping on your site.

It’s also essential to put a trust badge on your site to help with the overall marketing. Trust symbols like free shipping, review site icons, and quality assurance icons, such as BBB accreditation, Can instill confidence in visitors and encourage them to explore more, ultimately leading to a purchase.

Where can you find trust seals and badges?

If you wish to add more trust badges to your website via HTML, quickly do so on your Payhip platform. You can manually search for trust badges from websites like BBB, Stripe, and others. Alternatively, you can manually add badges and images, like free shipping. Ensure that any free icons you use are royalty-free and that you have the designer’s permission to use them.

Free trust badge examples

1. SSL Trust Badges like Trustlock

Securing your website with an SSL certificate from a certificate authority like Verisign or other popular domain registrars can enhance your site’s security. Displaying a trust badge like Trustlock on your website signifies that you have an SSL certificate.

Standarders can verify their SSL certificate by clicking the lock icon in the address bar on your website, where they’ll find a section indicating the certificate’s validity if the website has an SSL certificate.

2. Site Security Trust Badges

Adding site security badges is a popular choice among trust badges for websites. Reputable security badges from Norton, McAfee, TRUSTe, and BBB can enhance your website’s trustworthiness.

By showcasing your website security and trusted reviews or accreditation, you allow customers to investigate your brand.

For example, with BBB, customers can read all the reviews about your brand, check your rating, and verify your website’s legitimacy. Therefore, it’s crucial to maintain a good standing on BB before adding their trust seal to your website.

3. Money Back Guarantee Badges

The money-back-guarantee trust badge can enhance customers’ confidence in your brand by assuring them they can get a refund if the product doesn’t meet their expectations.

This assurance, typically within a specified time frame, can be particularly beneficial for new brands in the market willing to offer full refunds. Such a seal of trust can significantly improve conversion rates by making customers feel safe to order from your website, knowing they can get their money back if necessary.

4. Free Shipping Trust Icons

Integrating trust badges like a free shipping icon on your website can significantly improve conversion rates. Whether you source these website badges for free or design your own, they serve as trust seals for websites, reassuring customers that they won’t have to pay additional shipping fees.

This trusted symbol, especially with a free shipping threshold (like free shipping on orders over $100), can prevent shopping cart abandonment and boost overall sales by building trust and encouraging customers to complete their purchases.

5. Secure Payment Badges

Hosting your payment processing via a trusted third party like Stripe or Paypal and showcasing their trust badges on your payment page can build trust with customers who are skeptical about your brand.

These payment trust badges, as trust seals for websites, signify a safe checkout process, which can be particularly reassuring for customers of a newer online business.

The promise of easy refunds or free returns, encouraged by a familiar payment provider, can increase conversion rates and ensure customers complete their purchases.

6. Accepted Payments Badges

Incorporating accepted payment trust badges on your Payhip, Shopify, or WordPress e-commerce store can streamline the checkout process.

These trust badges for websites inform customers about the accepted payment methods so they know their credit card information will process a purchase.

By including trust badges like PayPal, Visa, Mastercard, or other popular payment methods, you cater to international customers and those with various payment providers. Remember, while there are hundreds of payment gateways you can choose from as a seller, you’ll need to have that option built into your website to accept payments from various currencies or providers. Each provider will have different transaction fees, so sticking to the tried and true is often the best route.

7. Awards Badges for Trust

If your brand has received awards from media outlets or popular publications, showcasing these accolades as trust badges on your website can enhance your credibility.

Whether it’s a ‘Product of the Year’ award or a ‘Forbes under30’ recognition, these trust logos serve as the trust seals for websites, boosting customer engagement and encouraging purchases. Unique rust symbols can set you apart from competitors, leading to increased completed checkout purchases.

8. Customer Logo Badges

If you own a service-based website, you can (with their consent) list your customers’ logos as trust badges on your homepage to build trust. These site seals, featuring business logos or brand names under a ‘’Loved by’’ or ‘’Used by’’ section, provide social proof for your business.

However, always seek permission before using another brand’s logo. These trust seals can increase your conversion rate and customer base if you’re associated with recognized brands.

9. App Store Trust Badges

App Store badges are powerful trust symbols for building credibility. Having your app listed on Android and iPhone in the App Store or Play Store requires regular maintenance and updates and offers unbiased, verified reviews.

These trust badges for websites provide a seal of trust, assuring customers of reliable uptime and accurate ratings.

10. Free Trial Trust Badges

A free trial badge is an effective badge to add to your website to help people feel confident about testing your product before purchasing. The presence of a Free Trial icon with a note mentioning that no credit card is needed for sign-up can boost sign-ups. Additionally, trust symbols like a money-back guarantee or free return policy can further enhance customer trust and satisfaction.

11. Social Media Trust Badges

Adding social media trust badges or trust symbols into your online presence is a form of social proof marketing. Trust icons help customers build trust with you as they can start researching your brand more while still looking at your assets.

For instance, if they explore your Instagram and find your video content, a large follower base, or positive comments, these trust seals for websites can reassure customers about purchasing from your website. A customer often does research before buying, so you’ll want to have your social media links accessible to build trust for your services and products.

How to add a badge for faith on your website

If you use a website builder like Payhip, you can find trust seals and badges or symbols directly in the platform. Payhip has trust badges built into their business to help e-commerce sellers add the badges with only a slight click of a button. Watch this YouTube video to learn how to add financial trust badges to your Payhip store. They are found in the Footer section of the website builder, under Advanced, under “Show payment icons.”

To add trust badges or website trust seals for Shopify or WordPress, you’ll need to see what options are available for your specific theme.

Start an accessible business online with Payhip.

Payhip’s website builder comes with some trust badges you can add to your website with a click of a button. Suppose there are trust badges you’d like to add that are not listed here. In that case, you can copy and paste the code into Payhip’s HTML to allow customers to see additional trust badges on your product page or during the checkout experience. If you’ve been thinking about starting an e-commerce store, Payhip is a digital products website builder where you can sell digital downloads, online courses, memberships, physical products, and more. The perk separating Payhip from its competitors is its Free Forever plan with no monthly subscription that charges only a 5% transaction fee per sale once your store starts generating income. To add trust badges and build a new secure website, sign up for Payhip today.