Did you know that by 2027, the average newly built home will have three fewer windows than in 2015?
📉 Fewer windows. Smaller footprints. Greater caution.
That’s one of the standout insights from the “2025 Industry Pulse” report, jointly published by Window + Door and John Burns Research & Consulting.
The report sheds light on what many of us are already sensing—markets, both in the U.S. and across Europe, are entering a new era defined by a delicate balance of demand, cost, and capability.
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So, What’s Shaping the Market?
📌 Energy efficiency is no longer optional—it’s a top priority in buying decisions.
đź“Ś Clean design is in: slimmer profiles, more natural light, and simplified aesthetics.
đź“Ś Smart home integration and customized solutions are gaining traction.
đź“Ś A fresh color palette is emerging: soft tones, warm blacks, and authentic natural finishes.
📌 And above all, there’s a clear push for sustainability and recyclable materials.
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But There Are Hurdles Ahead
đź“Ś Material prices, rising interest rates, and inflation are reshaping project budgets.
đź“Ś A skilled labor shortage is straining production capacity.
đź“Ś Market consolidation is making it harder for small manufacturers to compete.
đź“Ś Ongoing mergers and acquisitions are shifting supply chain dynamics and pricing structures.
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What’s the Way Forward?
The rise of automation and AI is not about replacing people.
It’s about supporting the companies—and teams—who are committed to staying relevant and resilient.
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A Forecast or a Wake-Up Call?
At Frame and Sash, we choose to see this report not as a warning, but as a signal.
Those who understand where the industry is headed still have time to adapt.
And with the right moves, emerge from this transformation stronger than ever.
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