Thinkivity, the AI consultancy focused on glazing companies, has just welcomed Carly Graham as its newest AI specialist. Carly will lead practical training and bespoke consultancy to help window and door businesses adopt AI tools—from chatbots to data analysis—so they can work faster and smarter .
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1. Boosting Sales with AI
• Smart Chat & Scheduling
Use an AI chatbot on your website to answer common questions (sizes, materials, lead times) 24/7 and book site surveys automatically. This frees your sales team to focus on closing deals.
• Lead Scoring
Apply simple AI models to past enquiry data. The system can highlight which leads are most likely to buy high-value products—so you know where to spend your time.
• Instant Quotes
Integrate AI assistants in your CRM to draft quick quotes. For example, the assistant can pull your product database and calculate costs for standard PVC-U or aluminium frames in seconds.
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2. Powering Marketing with AI
• AI-Generated Visuals
Create multiple design options in minutes: different frame colours, glazing patterns, and hardware finishes. Use these images in social-media ads or email campaigns without hiring a photographer.
• Personalized Content
Let AI write short blogs or social posts tailored to each customer segment—for example, highlighting energy savings to eco-focused buyers or sleek design to architects.
• Ad Targeting & A/B Testing
Use AI tools to analyse which headlines and images get the best clicks on Facebook and Google. Then automatically push your top-performing ads to more people.
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3. Strengthening Your Brand with AI
• Consistent Messaging
Train a simple AI “copy co-pilot” on your brand voice. This will help you maintain the same tone and key phrases across brochures, website text, and email signatures.
• Customer Insights
Run basic sentiment analysis on online reviews and social mentions. AI can pull out common themes—like “quiet operation” or “easy installation”—so you know what to feature in your branding.
• Dynamic Proposals
Use AI to assemble on-brand, professional proposals in a few clicks. Include your logo, custom project images, and a clear summary of benefits to impress prospects every time.
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By following Carly’s upcoming AI courses and consultancy, window and door companies can modernize sales processes, create more effective marketing, and build a stronger, more consistent brand. With AI as your newest essential tool, you’ll save time, reduce errors, and stand out in a competitive market.
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Source: “AI consultancy thinkivity makes new hire,” GGP Magazine