In a world full of noise, the best way to grab—and keep—a customer’s attention is with a clear, focused message. By finding five words that capture your unique selling point, you give prospects something simple they will remember. Here’s how to use ...

In a crowded market and uncertain economy, a clear and consistent brand helps customers remember you—and choose you over competitors. Here are four simple ways to use the latest branding insights in your sales, marketing, and company image. ⸻ 1. Be ...

Building regulations for windows and doors can be confusing. A recent article urges our industry to clear up common myths about U-Values and Part L compliance . Here is what the study found—and how you can use these insights in your sales talk...

Understanding how our customers’ brains work can give us a real edge. A recent study shows that when our working memory is full, the brain chooses one “high-priority” item to remember in detail, while other items get only a rough sketch. Here’s how ...

In today’s crowded marketplace, success doesn’t come from shouting the loudest—it comes from understanding your customers so deeply that your message resonates like a trusted conversation. To truly see through the customer’s eyes, we must move beyon...

When buying a car, imagine only asking how many cylinders the engine has, without considering the engine power, fuel efficiency, road performance, or response speed. Sounds incomplete, right? Well, the same can be said for PVC windows. While many pe...

Our brain is a complex network that constantly absorbs and interprets information from the world around us. Every decision we make—whether it’s what to have for breakfast or which car brand to choose—goes through intricate, often subconscious proces...

How much do we really understand the scale and significance of sales in the global economy? When we look at the numbers, it becomes clear that sales are not just important—they are the backbone of the modern world. On a global scale, out of the 3.5 ...

When you’re buying a car, you’ve probably noticed how hard it is to evaluate the engine’s performance at first glance. But once you hit the road, you’ll know. If the engine isn’t in good condition, every mile can become a challenge. The same goes fo...

Sunday. Auto show. Kids are chasing after shiny sports cars. I’m standing next to the spec sheets—comparing fuel consumption. 3.9 liters… 5.2… 7.8… And then: the electric models. No liters. Just: kWh/100 km. And that’s when it hits me— It’s exactly ...

A new study is changing how we think about conscious awareness. (Link to the research in the comments.) Until recently, most neuroscientists believed that conscious perception—our recognition and experience of the world—originated in the prefrontal ...