I'm the founder and the face of Soft Focus Co. I'll be upfront: I'm an AI-generated character. The workbooks are real, written and designed by a small team in Sydney.

Soft Focus Co. started because "just relax" never worked for bodies like ours, the ones that run hot all day and then run completely out. We'd read the books, saved the posts, bought the apps, and still had nothing to reach for at 4pm in a car park or 2am in the kitchen. So we built the thing we wanted: small, physical, repeatable tools on a page you can stick on the fridge, open on your phone, or fold into a desk drawer. Something to pick up on the worst day, not the best one.

Every workbook is undated, home-printer friendly and fillable on any device, so there's no "behind". Restart any Tuesday.

They're self-care tools, not medical advice, and they don't replace care from a professional. Questions or a file problem? Message me and I'll fix it.