Oscar Pinto-Hervia OBE has spent more than three decades working in independent fashion retail, buying, brand development and business management.

As former CEO of Hervia Group and a Vivienne Westwood franchise partner, he has extensive experience working with international designers, developing retail businesses and understanding the commercial realities of the industry.

Today, he is the founder and creative director of PINTO HERVIA, a London-based independent fashion label.

His approach to independent retail begins with understanding customers. Experience on the shop floor, or in customer-facing industries such as hospitality, provides valuable preparation for running a successful business.

The Independent Retail Starter Kit brings together practical lessons from his career to help aspiring retailers start with knowledge, realistic expectations and sound commercial planning.