Every business runs on trust. Almost nobody measures it.
Brand Trust Lab measures the trust your business is holding and rebuilds the systems that protect it. Before the client leaves. Before the hire goes wrong. Before the post blows up.
Brand Trust Lab is an independent, sole-proprietorship reputation advisory firm led by Chrissann Thompson, based in Massachusetts. The work runs on the SAFEHOUSE Trust Audit, the Brand Trust Lab Reputation Score (BTLRS), and the Values, Principles, Purpose (VPP) strategy.
The method behind the work
Three frameworks, built through the study of billion dollar enterprises and the design of this company. Together they find where trust is slipping, put a number on it, and rebuild around it.
Here’s how to work with me
Every engagement starts with a fit call. If I don't believe the work will pay for itself in your business, I'll tell you on that call and we won't book.
Why this firm exists
A lot of leaders are carrying a quiet fear that trust is off in their business. You don’t want to lose credibility with their team or stakeholders, make things worse by handling it wrong or worse, be the reason the trust gap is there in the first place.
What you want is simple. You want to see clearly where the trust is breaking, fix it without guessing and rebuild trust with confidence while leading in a way that feels steady and credible again.
That’s the work we do. We help leaders figure out where trust is slipping, what’s causing it, and how to start fixing it so you can protect your team, business, and reputation.
Questions, answered plainly
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Brand Trust Lab is a reputation advisory firm founded by Chrissann Thompson. It helps CEOs and founders measure the trust their business is holding and build the systems that protect it. It's an independent firm based in Massachusetts.
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The BTLRS is a proprietary scoring system that measures business trust across seven elements: the SAFEHOUSE Trust Audit, Reputation Gap Index, Reputation Maturity Score, Values Agreement Score, Digital Reputation Score, Crisis Readiness Quotient, and Community Advocacy and Engagement Score.
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SAFEHOUSE is the framework Brand Trust Lab uses to find where trust is slipping inside a business. It's the first of the seven BTLRS elements and the starting point of every engagement.
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Chrissann Thompson is the Enterprise Reputation Advisor at Brand Trust Lab. She’s used the Bible and studying billion dollar enterprises to build the SAFEHOUSE framework and the Brand Trust Lab Reputation Score while testing it on Brand Trust LAB.
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Click the “Book a fit call” button or message Chrissann on LinkedIn to book a fit call. Every engagement starts there, and if the work won't pay for itself in your business, you'll hear that on the call.
Find out how much trust your business is holding
The fit call is free, direct, and honest. If we're a fit, you'll know your next step.
If we're not, you'll know that too.
Contact Us
We'd love to hear from you! Please contact us using this form for any questions or comments.