Privacy Policy

Effective date: 19 July 2026 Last updated: 19 July 2026

Brand Trust Lab ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have, in connection with your use of brandtrustlab.store (the "Site") and our Services: the Trust House corporate training and The Trust House book.

By using the Site or engaging our Services, you agree to the practices described in this policy.

1. Who we are

Brand Trust Lab is a sole proprietorship owned and operated by Chrissann Thompson, based in Massachusetts, United States. You can reach us at chrissann.thompson@gmail.com. We are the data controller for the personal information described in this policy.

2. Information we collect

We collect information in the following ways:

Information you give us directly:

Name, email address, phone number, job title, and organisation, when you contact us, book a consultation call, or enquire about corporate training
Billing and organizational details needed to prepare a training proposal, invoice, or services agreement
Any information shared with us during a consultation call or in the course of delivering the training

Information collected automatically:

Basic technical information, such as IP address, browser type, and pages visited, collected through standard website hosting logs

Information from third parties:

If you purchase The Trust House through Amazon or another retailer, we do not receive your payment or personal details directly; that transaction is handled entirely by the retailer under their own privacy policy

We do not currently use website analytics tools, email marketing platforms, or advertising cookies. If this changes, we will update this policy.

3. How we use your information

We use the information we collect to:

Respond to enquiries and schedule consultation calls
Prepare and deliver proposals, invoices, and services agreements for corporate training
Deliver the corporate training you have booked
Communicate with you about your booking or engagement
Comply with legal obligations, such as tax and accounting requirements

We do not sell your personal information to third parties.

4. Legal basis for processing (EU/UK visitors)

If you are located in the EU or UK, we process your personal data on the following legal bases under the General Data Protection Regulation (GDPR):

Contract: to prepare proposals and deliver the training you have booked
Legitimate interests: to respond to enquiries and operate our business, provided this does not override your rights
Legal obligation: where processing is required by law

5. How we share your information

We share information only with:

Service providers who help us operate the business (for example, scheduling or invoicing tools), where used, bound by confidentiality obligations
Legal authorities, where required to comply with the law, protect our rights, or respond to valid legal requests

We do not share your information with third parties for their own marketing purposes. We do not have access to, and do not process, personal information relating to book purchases made through Amazon or other retailers.

6. International data transfers

We are based in the United States. If you are located outside the US, including in the EU or UK, your information will be transferred to and processed in the United States. By engaging our Services, you consent to this transfer. We take reasonable steps to ensure your information is handled securely and in accordance with this policy.

7. Data retention

We retain your personal information for as long as necessary to deliver the Services, comply with legal obligations (such as tax records), resolve disputes, and enforce our agreements. Proposal, invoice, and engagement records are typically retained for 7 years.

8. Your rights

Depending on where you live, you may have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information
Object to or restrict certain processing
Request a copy of your data in a portable format (EU/UK residents)
Lodge a complaint with your local data protection authority (EU/UK residents) or your state attorney general (US residents)

To exercise any of these rights, contact us at chrissann.thompson@gmail.com. We will respond within a reasonable time and in accordance with applicable law.

US state privacy rights: If you are a resident of a US state with a comprehensive privacy law (such as California, Colorado, Connecticut, Virginia, or others), you may have additional rights regarding your personal information, including the right to know, delete, and opt out of certain data practices. We do not sell personal information as defined under these laws.

9. Cookies

Our Site currently uses only essential cookies required for basic functioning. We do not currently use analytics, advertising, or marketing cookies. If this changes, we will update this policy and add a cookie consent banner.

10. Children's privacy

Our Services are not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

11. Data security

We take reasonable technical and organizational measures to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent revision. We encourage you to review this page periodically.

13. Contact us

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Brand Trust Lab chrissann.thompson@gmail.com Massachusetts, United States