Brand Trust LAB
We are a sole proprietorship reputation firm launched in August 2025. Check out what we stand for below.
Our Values
______________________________________________________________________________________________________
Brand Trust LAB's values are the behavioral commitments that govern every client interaction, every piece of content, and every business decision.
______________________________________________________________________________________________________
🟡 INTEGRITY
Doing what is right whether or not anyone is watching.
Integrity applies to every decision, communication, and action taken under the Brand Trust Lab name. It means being honest in all communications, delivering on commitments, and acknowledging mistakes when they happen. The private conduct and public conduct of this brand are consistent.
🟡 GENEROSITY
Contributing to the people and communities around us.
Generosity is part of how Brand Trust Lab operates. It means sharing knowledge and resources, supporting clients with the full scope of available expertise, participating in community outreach, and acknowledging the contributions of others. Brand Trust Lab distributes 40% of all revenue outside the business where 20% goes toward education, beginning with local schools.
🟡ACCOUNTABILITY
Owning your work and your conduct.
Accountability applies equally to all team members and to the Founder. It means meeting agreed-upon standards, raising concerns before they escalate, accepting feedback constructively, and holding others accountable in a respectful and direct way. No role exempts any person from this standard. To ensure this we have an independent benefit director who holds the entire firm, especially the Founder accountable to all company actions.
Our Principles
Our Purpose
-
The community, specifically the next generation of leaders.
-
The next generation needs leaders who operate from values, principles, and a purpose greater than themselves. Brand Trust Lab's mission is to serve the community in a way that helps make that kind of leadership possible.
-
Through financial and educational resources delivered via Brand Trust Lab's services and products, equipping the community with the tools and insight needed to develop strong, values-led leaders.
-
Through Brand Trust Lab's service offerings and its revenue distribution model. 20% of all revenue generated goes directly toward education, beginning with local schools. The business exists to fund and support that mission.
-
The number of students helped. Every dollar earned and every engagement completed connects back to this number. It is the measure of Brand Trust Lab's long-term impact.
Meet The Team
Hi I’m Chrissann Thompson, the Enterprise Reputation Advisor at Brand Trust LAB and author of our flagship book and training, Trust House. I want to build a brand that would shift how leadership is done because if we’re being honest, leadership is not how we need it to be. I want make the world through business better for my daughter and all children like her.
So many people like me desire the same thing but they’ve failed to execute it because they just don’t know how. I’ve learnt over these 2+ years of studying trust and the Bible, that there is a science to trust. That’s why one of the reasons this firm exists. Brand Trust LAB is designed to transform the world around it through giving in our services, with our time and most importantly with the money we bring in. If you’re ready to join with us on our impact campaign while making your business better, learn more about our corporate training.
