BRAND TRUST LAB · CORPORATE TRAINING

The Trust House

A working session for leadership and management teams in finance, healthcare, and technology, built on the framework from the book of the same name.

The questions every executive asks

Q How does this improve our financial performance, either by increasing revenue, reducing cost, or lowering risk? How quickly can we see it?

A Early financial impact is realistic within the first 90 days, once we focus on the highest-friction, highest-impact gaps. Durable trust and reputation gains follow over 12 to 18 months, built through repeatable actions and systems your team can run without outside help.

Q Why trust, specifically?

A Trust is not a soft outcome. It shows up directly in deal cycles, retention, referral rates, audit findings, and how fast a team recovers after a mistake. Trust House gives your leaders a shared framework and a shared language for closing the gaps that are already costing you money.

What the day covers

A full audit of your organization's five core business systems, taught as a repeatable diagnostic your team can run on its own going forward.

DECISION-MAKING
HIRING
CRISIS MANAGEMENT
ENGAGING INSIDE & OUTSIDE
METRIC TRACKING

This is delivered through three proprietary frameworks:

1️⃣ SAFEHOUSE

The operating framework used to run the audit and rebuild across all five systems.

2️⃣ FIRST RESPONSE

Chrissann's proprietary crisis management protocol, built out live for your organization.

3️⃣ VPP STRATEGY

Values, Principles, and Purpose translated into decisions the team can repeat without you in the room.

Format and investment

Both formats are delivered by Chrissann, Enterprise Reputation Advisor at Brand Trust Lab and author of The Trust House, on-site or virtual, for groups of up to 30 leaders and managers.

1-DAY INTENSIVE ($50,000)

Full SAFEHOUSE framework, the five-system audit walkthrough, and a working draft of your First Response Crisis Management protocol.

2-DAY IMMERSION ($75,000)

Adds full system rebuild work and a completed First Response Crisis Management protocol your team can put into action immediately.

Who this is built for

Leaders who fear:

Losing credibility with their team or stakeholders.
Making the trust problem worse by handling it badly.
Not knowing how to diagnose the real issue.
Being seen as the reason the trust gap exists.
Losing confidence in their own leadership.

Leaders who desire:

Clear visibility into where the trust gaps are.
A simple way to fix what is broken.
Rebuild trust with confidence.
Lead in a way that feels steady and credible.
Protect the team, business, and reputation.

Next step

Fill out the form below and you will have a quick 20-minute call to identify where the gap is costing you the most, and whether the 1-day or 2-day format fits your team.