Pricing for Profit: Stop Undervaluing Your Time
Stop guessing. Start charging with confidence.
Stop guessing. Start charging with confidence.
✖️ guessing what others charge
✖️ feeling guilty raising prices
✖️ undercharging for travel, prep, and admin
✖️ unsure if your business is on the right track
✖️ feeling burned out for $100 events
✓ knowing your true costs
✓ pricing with clarity and confidence
✓ understanding when + how to charge extra
✓ feeling valued, profitable, and intentional
✓ leaving events knowing it was worth your time
∙ Charging based on what others charge instead of your numbers
∙ Forgetting about prep time, packing, admin, loading
∙ Not valuing travel, mileage, and delays
∙ Feeling guilty charging for your worth
∙ Burnout from events that barely pay
∙ Fear of raising prices
∙ Not knowing how to present pricing confidently
∙ Paleta carts
∙ Dessert carts
∙ Coffee carts
∙ Pop-up vendors
∙ Treat vendors
∙ Cotton candy carts
∙ Churros, popcorn, gelato carts
∙ ANY mobile catering business
∙ Beginners who don’t know where to start
∙ Intermediate vendors who want to raise prices the right way
∙ Feel nervous charging corporate prices
∙ Don’t know how to value their setup, prep, and cleanup
∙ Want to feel confident quoting higher rates
∙ Want sustainable, profitable events
∙ Are tired of leaving events underpaid
"The pricing course and template have been instrumental in helping me feel confident on my pricing, so that I don’t sell myself short."
— Alfre, The Italian Ice Co
We’re Jesenia and Chris, founders of Paleta Please and The Cart Collective. Since 2017, we’ve built and scaled a profitable cart business, serving a variety of treats at private and corporate events.
When we started, we had no catering experience, no pricing strategy, and no one to turn to. We learned everything through trial, error, and hands-on experience. Now we’re sharing those lessons so you can build a cart business that books consistent events, charges the right prices, and actually makes a profit.
Yes, you’ll always have access to updates and new information added.
Yes! Everything is broken down simply so both new and experienced vendors can understand and apply it.
Clear, friendly pre-recorded video trainings + downloadable templates.
Yes! You can get all of our workshops together in a bundle at a discounted price. Grab it now by following THIS LINK.
Due to the nature of this digital offering and instant access to the content, we are unable to offer refunds.
Don't hesitate to reach out! You can always email us at academy@thecartcollective.com