Hotel Photography Shot List & Content Brief: Hotel Photo Shoot Planning Template

Full description

For hotel marketing managers, general managers and owners who need new photos for the website, booking channels, social platforms and sales kits. A shoot day is short and hard to repeat. This kit gives you a brief to send for quotes, a coded shot list with framing and light notes for every area, styling checklists for each department, a sample schedule built around the light, and the paperwork for releases, usage rights and file delivery.

Save with a bundle: this template is also in the Hotel Sales, Marketing & Revenue Bundle, 14 templates for $39 instead of $100. All 141 templates are in the All-Access Hospitality Template Library for $79.

What is inside

• Hotel_Photography_Shot_List_and_Brief.docx (editable Word file) and Hotel_Photography_Shot_List_and_Brief.pdf (print version), 15 A4 pages.
• Content brief template with 20 fill-in fields, plus an image-needs table for 7 channels.
• Coverage plan by area with shot counts and best light.
• Shot list: 121 shots in 10 areas (exterior, lobby, guest rooms by room type, bathroom, food and beverage, spa, pool, meetings, people, details). Each shot has a code, framing note, light and time, and a priority; 30 are priority A.
• Styling checklists: 79 checks across the same 10 areas, one list per department.
• Shoot-day schedule with 12 time blocks linked to shot codes, and a call sheet for 9 roles.
• Model release placeholder with 13 fields and signature lines.
• Usage rights checklist with 18 points to agree, and a rights record table.
• File naming pattern (6 parts with a full example), 5 delivery versions, folder structure, metadata and retouching rules.
• Selection review sheet, shoot summary and sign-off.
• README.txt and LICENSE-and-Terms.txt.

How it works

1. Fill in the content brief and send it with the shot list to two or three photographers for quotes.
2. Keep the priority A shots, pick the B and C shots you need, and strike out the rest.
3. Give each department head their styling checklist two days before the shoot.
4. Run the day on the schedule, collect releases and agree usage rights in writing.
5. Check the delivered files against the naming and delivery spec, then sign off the selection.

Details

• Formats: Word (.docx) and PDF.
• Language: English. A4 layout.
• Software: Word or any word processor that opens .docx files; any PDF reader.
• Delivery: instant digital download. Nothing is shipped.

Good to know

• Image sizes and counts are planning guides. Check each channel's current size rules before delivery.
• The model release and rights pages are planning tools, not legal advice. Rules on photographing people, drones and copyright differ by place. Verify local requirements.
• Single-user license. Do not share or resell the files.

FAQ

Does it work for a small hotel without a spa or ballroom?

Yes. Strike out the areas you do not have. The coverage plan shows how many shots each area adds.

Can I give the shot list to my photographer as it is?

Yes. The codes, framing notes and light times are written for a photographer to follow on the day.

Is the model release ready to sign?

No. It shows what a release should cover. Replace it with a form approved by your legal adviser.

What software do I need?

Word or another program that opens .docx files. The PDF opens in any PDF reader.

Is this a physical product?

No. It is a digital download. Refund terms follow the store policy at the time of purchase.