The Marketing Clarity Scorecard

Stop Fixing Tactics. Start Finding the Gap.

Most B2B service leaders don’t have a marketing problem. They have a clarity problem.

If your team stays busy but momentum has slowed—if you’re carrying too many options and no clear decision filter—you are likely stuck in "almost working" marketing.

What worked previously no longer converts, and you’re tired of tactical advice that ignores your real constraints.

This is for the action-takers responsible for growth: Those leading overseas businesses, organizations in emerging markets, or teams that need a senior strategy sounding board.

This is NOT for you if: You are early-stage, still figuring out your basic offer, or looking for a "how-to" webinar or templates.

I’ve designed the Marketing Clarity Scorecard as a high-friction, strategy-first diagnostic to help you stop guessing and surface what is actually blocking your traction. It’s created to surface exactly where confusion is costing you revenue.

The Deliverable: What You Get

This isn't a fluff-filled ebook. It is a 12-point strategic self-audit that measures your Market Position, Message Resonance, and Revenue Readiness.

At the end of this 2-page assessment, you will have:

• Your Strategic Clarity Score: A cold, hard look at whether your message and position are actually aligned for scale.
• A Clear Diagnosis of Your Top 3 Gaps: Instant feedback on whether you have a Positioning Gap, a Resonance Gap, or a Focus Gap [31, previous turn].
• A Decision Filter: High-leverage moves to help you identify the one decisive shift that will unlock your next phase of growth.

Stop living "from one deal to another" and move forward with confidence. Takes only a few minutes to complete and get your diagnosis.