20 Most Profitable Digital Products to Sell in 2026

Last updated: November 25, 2025

The digital product space is full of opportunity. Creators all over the world are building businesses that run on knowledge, creativity, and expertise. Unlike physical products, digital goods are simple to create, easy to share, and accessible to anyone with an internet connection. They allow you to teach, inspire, and solve real problems for your audience.

If you have ever wanted to turn an idea into income, this is the moment to do it. The barriers are low, and the potential is wide open. Whether you write, design, teach, or coach, there is a digital product that fits your skills and goals.

In this guide, you will find the 20 most profitable digital products to sell in 2026. You will also learn what makes each one valuable and how other creators have built successful businesses around them.

Here is a quick link to everything you need to start selling digital products online:

• What is a digital product?
• Why sell digital products?
• Top 20 profitable digital product ideas to sell online
• Where can I sell digital products online?
• How to sell digital products online
• How to market digital products online

Why sell digital products?

Selling digital products gives you a business model that is simple, scalable, and rewarding. You can turn your knowledge into something valuable that you can sell indefinitely. You can reach people anywhere in the world, and most importantly, digital products have incredibly high profit margins as there are almost no costs of production.

• Low startup costs. You do not need much to begin. A computer, an internet connection, and your ideas are enough to create and sell digital products.
• High profit margins. With no storage or shipping costs, most of what you earn goes right into your pocket as profit!
• Unlimited scalability. A single digital product can reach one buyer or millions without incurring extra costs of production. You can grow your business without adding more resources or staff.
• Global reach. You can sell to anyone at any time from any location. Digital products let you connect with customers worldwide and expand your audience easily.
• Freedom and flexibility. After you create a product, it can keep earning income without constant effort. Ecommerce platforms like Payhip make it easy to upload your products and launch a professional store in minutes. You can reach customers anywhere in the world and make sales at any time.
• No inventory or fulfillment issues. There is no inventory to manage, no packaging to prepare, and no supply chain problems or expiry dates to think about. Platforms like Payhip send your digital products to customers instantly after purchase, so you can earn income even when you are away from work. 
• Low return rates. Digital products do not break or arrive damaged. Refunds are rare, and you can handle them quickly, which helps build trust with customers.
• A growing market. The demand for digital products keeps rising. Buyers look for useful, high-quality content that stands out in a crowded online space. Creators who focus on genuine value see the strongest results.

Top 20 Digital Products To Sell in 2026

The market for digital products is booming, with creators earning more than ever as online demand is expected to reach $416.21 billion by 2030. This growth shows no signs of slowing down.

Those who start now gain the advantage of building early authority and long-term income streams. If you’ve ever wanted to turn your ideas into income, this is the perfect moment to begin.

Let’s explore 20 of the most profitable digital products you can create and sell today.

1. Ebooks

If you’re an excellent writer with a big idea to share, convert your writing skills into income by selling eBooks online. 

What is an eBook? 

An eBook is a digital book you can read on a computer, tablet, or phone. It might be anything from how-to guides, a collection of personal essays, a novel, or a business playbook. Ebooks are most often sold as PDF files or in formats compatible with popular eReaders such as MOBI or EPUB.

The average selling price of self-published eBooks falls between $2.99 and $9.99. This range aligns with what readers are comfortable paying and gives authors room to balance affordability with profit. Since eBooks have no printing or shipping costs, nearly every sale goes straight to you as profit.

Why should you sell eBooks? 

Ebooks are one of the most profitable digital products for creators in almost any field. You do not need advanced tools, formal training, or a long list of credentials to begin. What matters is your point of view. Readers look for authenticity and practical insight more than perfection. With a clear idea and a simple process, you can turn your knowledge or story into something that informs, inspires, and earns income.

The eBook market is currently at $18.02 billion in 2025 and is projected to grow to $22.76 billion by 2030. There are serious profits to be made in the eBook business. 

Authors like Joanna Penn prove what’s possible when you take your writing seriously. She built a thriving career from her words, writing bestselling thrillers under J.F. Penn, publishing practical nonfiction for authors, and running a top-ranked podcast for creatives. Her eBooks and audiobooks reach readers around the world, and she now earns a full-time living doing what she loves most: writing and helping others do the same.

Tips for selling eBooks:

• Start with a topic that readers care about. Cookbooks, meditation guides, and travel guides continue to sell because people want practical, trustworthy advice in those areas. If you need direction, explore our post on eBook topic ideas for more examples.
• Consider writing with a co-author. Collaboration can help you reach new readers, balance strengths, and bring more depth to your work. Learn more in our guide on how to coauthor an eBook. 
• Review the publishing terms for every platform before you publish. Many marketplaces keep a large share of your royalties and restrict how you price and reach your readers. The good news is you can self-publish on your own terms. Selling directly through your website with Payhip allows you to keep your profits, set your prices, and own your connection with every reader.
• Stay connected with your readers. Ask for feedback and understand what resonates with them. If your first eBook performs well, think about expanding it into a series or creating companion guides. Building on what your readers already enjoy is one of the most effective ways to grow consistent sales.

Can you launch an eBook business for free? 

Yes! You can write your eBook using free tools like Google Docs, design a professional-looking cover in Canva, and sell it through a free Payhip store. You can start marketing your eBook by establishing your presence on social media, building an email list, and connecting directly with readers who care about your topic.

For a more detailed step-by-step guide, read our blog on how to sell eBooks.

2. Audiobooks

If you have already learned about selling eBooks, the next step is to bring your words to life through audiobooks. They are one of the best digital products for eBook authors who want to expand their income and reach a wider audience.

What is an audiobook?

An audiobook is a spoken version of a book that listeners can enjoy through their phone, computer, or smart speaker. You can record your own voice or hire a narrator, then sell the final product as an MP3 or WAV file. Audiobooks are often sold individually or bundled with eBooks to give readers multiple ways to experience your work.

The average audiobook sells for $10 to $25, depending on length, quality, and niche.

Why should you sell audiobooks? 

You’ve probably noticed how much easier it feels to listen than to sit down and read. Whether you’re commuting, working out, or winding down for the night, audio fits naturally into your day.

Audiobooks help you build a stronger connection with your audience. When someone hears your voice or a narrator you trust, your message feels personal and real in a way that text cannot match. You do not need expensive equipment or a studio to begin. Free tools such as Audacity or GarageBand can help you record and edit your audio from home.

The global audiobook market is projected to reach $35 billion by 2030.

Tips for selling audiobooks:

• Start with one of your books that already performs well in written form. A proven audience often translates into steady audiobook sales.
• Share a short preview on your Payhip store. A sample helps potential listeners understand your style and builds trust before they buy.
• Bundle your audiobook with the eBook version. Giving readers more than one format increases value and convenience.

Can you launch an audiobook business for free?

Not quite. You will need a microphone to record your audiobook, but the cost can be modest. A reliable microphone costs about $50 to $100, and you can use free tools such as Audacity or GarageBand to record and edit your audio. Once your book is ready, upload it to your Payhip store and begin selling directly to your listeners.

For a more detailed guide, read our blog on how to sell audiobooks.

3. Online courses or pre-recorded workshops and webinars

If you have built knowledge in a specific area, creating and selling online courses, workshops, or webinars is one of the most effective ways to turn that expertise into income. These formats let you share your expertise in a way that scales, build genuine relationships with your students, and position yourself as a trusted authority whose knowledge drives real results. It’s also one of the most profitable digital product ideas for creators who want to turn what they know into something that sells consistently.

What is an online course? 

An online course is a structured learning experience delivered through pre-recorded video lessons, written materials, or interactive assignments.

The average selling price of an online course ranges from $50 to $200, depending on the topic, depth, and audience.  Niche workshops and webinars can range from $20 to several hundred dollars, especially when they deliver clear, measurable results.

Why should you sell online courses?

Online courses are one of the most profitable digital products you can create. The traditional classroom no longer fits most people’s schedules, and learners now look online for flexible ways to build new skills. Whether someone wants to start a business, change careers, or explore a creative passion, they often begin with an online course. The online course market is expected to reach $842.64 billion by 2030.

You can build a course around what you already know. The most successful creators focus on solving a clear problem and giving learners measurable progress. Music artist Dave Mech built a thriving online course business by turning his expertise in electronic music production into focused, high-impact online courses.

You can turn what you know into something that teaches, inspires, and helps others grow. You choose what to teach, how to teach it, and who you want to reach. Unlike ebooks, which rely on text, online courses let you engage through video, discussion, and more. This creates a richer learning experience and potentially stronger results.

Remember that your eCommerce store can make or break your online course launch. Use platforms like Payhip that specialize in delivering digital products so you can build engaging learning experiences with videos, text, quizzes, and assignments. You can also release lessons over time so students stay engaged and keep learning.

Tips for selling online courses:

• Start with one clear promise. Focus on the specific result your students can achieve by the end of your course or workshop. A defined outcome builds trust and helps learners stay engaged.
• Add materials that make learning easier. Templates, worksheets, and resource guides help students apply what they learn. Bundle these with your course to increase value and boost your average order size.
• Price your course with intention. Consider the transformation you’re offering and the depth of your content. Use our online course pricing calculator to find a fair and confident price point.
• When marketing your course, lead with value. Share stories, offer free lessons, and show real results. Consistent, thoughtful communication builds trust and turns interest into sales.

Can you launch an online course for free?

You can start an online course business without spending much. While it isn’t completely free, the upfront costs can stay low. You can record lessons with your phone or computer camera, create visuals in Canva or Google Slides, and edit videos with free tools like DaVinci Resolve or iMovie. Most importantly, use platforms like Payhip to host, deliver, and sell your course without monthly fees to keep your costs low.

For a more detailed guide, read our blog on how to sell online courses.

4. Editable templates and trackers

Editable templates and trackers are among the best digital product ideas to sell because they solve a problem everyone faces. People want to save time, stay organized, and get professional results without starting from scratch.

What are editable templates?

Digital templates are ready-made resources that people can customize to fit their needs. They simplify work, save time, and offer professional results without extra effort. 

Some examples of editable templates are:

• Canva templates for social media that help business owners design branded posts in minutes
• Notion templates for students that make studying and project management more organized
• Google Sheet budget trackers that help freelancers or small business owners manage their finances
• Resume templates that help job seekers stand out

Most templates sell for $10 to $50, depending on quality and niche. Bundles often sell at higher prices because they deliver more value and variety. 

Why should you sell editable templates?

Editable templates are among the most consistent and in-demand digital products to sell. They save people time, reduce design stress, and give structure to everyday work. A great template feels like a shortcut to progress, which is exactly why customers are willing to pay for them.

Editable templates are part of the broader design asset ecosystem, and creators in this space are tapping into a well-defined growth trend. The global graphic design market is projected to reach $81.30 billion by 2030.

Creators such as Grace Digitals have built a stunning online store offering beautifully designed templates for students, goal setting, vision boards, and manifestation journals. She attracts new audiences by sharing free templates, builds trust through high-quality design, and transforms that trust into steady, repeat sales.

Can you start selling digital templates for free?

Yes. You can design templates using free tools like Canva, Notion, or Google Sheets and sell them through a free online store from platforms like Payhip.

Payhip gives everything you need to sell editable templates as digital products including a fully customizable online storefront, automatic and secure file delivery, and global payment processor options so you can sell from anywhere around the globe. There are no monthly fees, so you can start selling right away without any upfront costs.

For a more detailed guide, read our blog on:

• How to sell Canva templates
• How to sell Notion templates

5. Printables

If you enjoy design and creativity, printables are one of the simplest and most profitable digital products to sell.

What are printables?

Printables are digital files that customers can print at home. Some of the most profitable examples of printables include:

• Wall art prints: motivational quotes, affirmations, and minimalist designs for home or office décor
• Educational worksheets: learning activities for kids in subjects like math, reading, and emotional regulation
• Meal planners and grocery lists: resources for weekly meal prep and healthy eating
• Habit and goal trackers: templates for fitness, wellness, or personal development
• Wedding and event printables: invitations, seating charts, and bridal planning kits
• Holiday and seasonal printables: themed decorations, cards, and activity sheets for different celebrations
• Parenting resources: behavior charts, chore lists, and family activity planners

Most printables sell for $5 to $25, depending on the complexity and quality of the design.

Why should you sell printables?

Printables are one of the most approachable and rewarding digital products you can create. They are simple to design, inexpensive to produce, and endlessly adaptable. People buy them because they bring order, beauty, and creativity into everyday life. A single printable can help someone plan their week with intention, track meaningful goals, or fill their home or workspace with art that feels personal and inspiring.

Kim, the founder of Therapy Activities for Kids, is a great example of how meaningful this niche can be. When the pandemic shifted her therapy practice online, she began designing digital and printable therapy games to help children manage emotions and connect with their therapists remotely. What started as a few telehealth activities has grown into EMOTIONanigans, a store filled with engaging printables used by child and teen therapists around the world.

Can you start selling printables for free?

Yes. You can design printables using free tools such as Canva or Google Docs and sell them through a free Payhip store. Payhip gives you everything you need to start, including a customizable storefront, automatic and secure file delivery, and trusted payment options. There are no monthly fees, so you can begin selling right away and keep full control of your profits.

For a more detailed guide, read our blog on how to sell printables.

6. Digital services and online coaching

If you have experience or skills that help others reach a goal, offering digital services or online coaching is one of the most profitable digital product ideas to explore. It allows you to turn your expertise into income while making a direct impact.

What are digital services or online coaching?

Digital services are professional solutions you deliver online, such as design, marketing, writing, or consulting. Online coaching focuses on guidance and accountability. You can help clients build a business, improve their fitness, or reach personal milestones through one-on-one or group sessions. Both models let you connect directly with clients, create value, and establish yourself as a trusted expert.

Why should you offer digital services?

Offering digital products like services and online coaching gives you flexibility and control. You decide who to work with, what to charge, and how to structure your schedule. It is one of the most profitable digital products to sell because it requires little to no upfront investment and delivers immediate returns. Many creators start with one-on-one coaching, then expand into scalable digital products such as online courses or memberships.

The global online coaching market is projected to reach $11.7 billion by 2032.

LifeStyleDidIt is a powerful example of how online coaching can grow from expertise and trust. With over 170,000 subscribers on YouTube, he built an audience by sharing real, practical advice for music producers. His one-on-one consultations take that guidance to a deeper level—helping producers refine their craft, navigate challenges, and elevate their sound. These sessions give aspiring producers something far more valuable than generic tutorials: direct insight from someone who has already achieved what they’re working toward.

Can you start offering digital services for free?

Yes. You can begin with minimal tools and no upfront cost. Use free video call platforms such as Google Meet to connect with clients and a scheduling tool like Calendly to manage appointments. You can then create a free website via Payhip, which provides features specifically for digital services and online coaching including features that allow you to manage client intakes, handle secure communication, and process payments. Payhip gives you a professional setup from day one without any upfront fees or monthly fees. 

For a more detailed guide, read our blog on how to start an online coaching business.

7. Subscription products, digital memberships, and exclusive content

If you want to build a steady, recurring income from your work, subscription products and digital memberships are among the most profitable digital products to sell. They create ongoing value for your audience and provide you with predictable revenue each month.

What are memberships?

A membership gives your audience access to exclusive digital content, resources, or a private community in exchange for a recurring payment. You can offer tutorials, templates, live sessions, or behind-the-scenes updates. Some creators focus on educational content, while others use memberships to build communities around shared interests or goals.

Why should you sell exclusive content as a subscription?

Memberships strengthen the connection between you and your audience. They turn casual followers into loyal supporters who value consistent access to your expertise. Unlike one-time digital product sales, subscriptions provide stable, repeat income while allowing you to deliver long-term value. 

Memberships also create a sense of belonging. When people feel part of something exclusive, they are more likely to stay engaged, renew their subscription, and recommend it to others.

The global digital content subscription services market is projected to reach around $400 billion by 2032.

Can you start selling memberships for free?

Yes. You can build and manage your membership business without any upfront cost using Payhip. The platform provides everything you need to share exclusive content and accept recurring payments in one place.

For a more detailed guide, read our blog on how to build a membership website.

8. Digital planners

If you enjoy design and organization, digital planners are one of the most creative and profitable digital product ideas to sell. They combine structure with personalization, helping people manage their goals, schedules, and habits in a way that feels both functional and inspiring.

What are digital planners?

A digital planner is an interactive PDF or file that people use on tablets or devices with apps like GoodNotes, Notability, or Noteshelf. It looks and feels like a traditional planner but includes features such as clickable tabs, hyperlinks, and customizable pages. Some popular digital planner types that you can create are daily, weekly, or monthly planners, fitness and wellness trackers, study planners, and business or goal planners.

Why should you sell digital planners?

Selling digital planners is one of the most practical and rewarding ways to turn design and organization into income. These products meet a timeless need: helping people stay focused, plan ahead, and feel in control of their days. As digital note-taking apps like GoodNotes and Notability continue to grow, you can reach an audience that already values and seeks out digital planning tools.

The global digital planners market is projected to grow to more than $7.05 billion by 2033. 

DigitalPlanner.Store is a great example of what happens when thoughtful design meets clear purpose. The store features elegant, easy-to-use digital planners created for people who want structure without clutter. Each product feels intentional, from the undated planners that offer flexibility to the bundled notebooks and stickers that make organization more personal.

Can you start selling digital planners for free?

It depends. If you want to create digital planners for apps like GoodNotes or Notability, you may need a paid plan for certain tools. These platforms often require premium features to design interactive elements such as tabs and links that make the user experience seamless. The investment can be worth it if you plan to sell high-quality planners that look and feel polished.

If you prefer a simpler start, you can use free tools such as Notion, Canva, Google Sheets, or Google Docs. These options allow you to design effective planners that help people organize their time and goals without complex formatting. Once your planner is ready, you can sell it through a free Payhip store.

9. Digital art

If you enjoy creating visual work that connects with people, selling digital art can turn your creativity into a lasting source of income.

What is digital art?

Digital art is any artwork created with digital tools. It can include illustrations, paintings, patterns, or mixed-media designs made in programs such as Procreate, Photoshop, or Illustrator. You can sell digital art as printable wall pieces, phone wallpapers, clip art, or design assets for other creators. Most digital art products sell as downloadable files, often in formats such as PNG, JPG, or PDF.

Why should you sell digital art?

Digital art is one of the most flexible and scalable ways to build a creative business. You can sell your work once and earn from it many times over, without the cost of materials or shipping and the time to produce more artwork.

This market is thriving. The global digital assets market is valued at $100.2 billion! More artists, designers, and brands shift to digital-first creation.

Artists such as Alaina Jensen have shown how powerful this industry can be. She turned their artistic styles into full-time businesses designing and selling custom Procreate brushes that help other artists bring their creativity to life. Her work bridges creativity and utility, proving that digital art can be both beautiful and deeply useful.

Can you start selling digital art for free?

This depends on the type of digital art you plan to create, but generally speaking, your main expenses come from the tools you use. If you create in Procreate or Adobe Illustrator, you will need a paid license for those programs. You may also need hardware such as an iPad or Apple Pencil.

Beyond that, the good news is you can launch your own professional website and start selling for free with Payhip. Payhip’s store builder lets you create a beautiful, fully functional portfolio site without monthly fees. You can sell your digital art, offer custom commissions, or even build exclusive memberships.

For a more detailed guide, check out our blog on how to sell digital art.

10. Music, sound effects, audio tracks, beats

Whether recording your hit single or making royalty-free music for other creators, you can sell your MP3s online.

Instead of uploading your music to YouTube and allowing listeners to access it for free, sell it online and make money from your talent.

What it is: Often MP3 or WAV format-created either for fans of your music or for other creators looking for royalty-free music to include in their A/V projects.

Why sell it: A huge market exists for digitally downloaded music; digital music revenue is projected to reach $7.62bn by 2027. Both pleasure listeners looking for new favorites and content creators seeking royalty-free tracks constantly search for new tunes.

If you’re a talented musician, you have a range of product options at your fingertips. You can sell sound clips, loops, or full songs for a variety of buyers at a range of prices. If you want to share your music with the world, you should profit from your passion.

Tips for music creators:

• Sell your music on your own site. Third-party vendors will claim a sizable percentage of your sales. iTunes, for example, takes around 30% of sales, which can hamper your growth potential.
• Determine your optimal pricing strategy by conducting market research. Will you charge for each download? By monthly subscription? Understanding your customers’ purchasing patterns will help you select the best approach.

11. Design assets & graphics & fonts

Design covers a wide range of Digital Products. In the professional space, it could include Branding, Fonts, Graphics, and Icons. In other areas, it can be Fashion, Architecture, or anything that involves some technical design.

One of the best ways to be recognized as a professional designer is through mockups, as they can build your portfolio rapidly.

What it is: Ready-made designs in the program you created or mockups of the final design. Make sure to put a watermark on your work before releasing any final designs to a potential client.

Why sell it: Digital Designers are always sought after in the digital world, especially in marketing, where branding assets are the common currency. But you may also have a more expressive side and sell t-shirt designs or wallpapers for anyone to use.

Creating your own website as a portfolio will be one of the best uses of Payhip. You can feature all of your work and link out to the businesses you have designed for. But with our marketplace, you can create templates and examples that might entice someone to commission you for further work.

Tips for Designs:

• Check out our Store Builder with easy-to-use templates for showcasing your work.
• Start working towards selling your designs on physical merchandise. We take care of the EU and UK VAT for long-distance processes.

12. Photography (digital photos and stock photography)

Photography is a classic method of selling digital products. Most people will think of photography as purely photos you have taken, but there is so much more!

Some highly rated photography products involve how to get into it professionally or as a hobby. Courses and tutorials on taking the perfect picture, suitable environments, and different cameras. If you have been taking photos for years, you can get straight to monetizing the pictures you have taken with reference pictures, as artwork or stock photography.

What it is: Images in different formats at high resolutions. Photographers sell PDF guides or presets of images they have taken and collected into a pack.

Why sell it: People always look for the perfect picture or reference. You could have taken the right picture at the right time, and someone needed to buy it. There are also a lot of reference pictures for different creators that you can take and sell as an art pack.

Much like an artist, creating your own website as a portfolio will be one of the best uses of Payhip. You can feature the type of photography you do to link to your niche. You can also use the Marketplace to feature photos and guides for anyone to use under your license.

Tips for Photographers:

• Take a look at some of the most used website themes for uploading your photography. Remember to watermark your photos, too!
• If you are just starting, you’ll want to create a broad portfolio. The most popular type of photography is stock photos, which anyone can easily use. When uploading, make sure your images are high-resolution, too.

13. Photography presets and Lightroom presets

If you have a distinct editing style or a good eye for color, selling photography presets can turn your creative process into a profitable digital product.

What are photography presets?
Photography presets are pre-saved editing settings that instantly transform photos with consistent tones, lighting, and color balance. They help photographers, content creators, and business owners achieve a cohesive look without spending hours editing. The most popular format is Lightroom presets, but you can also create presets for apps like VSCO, Capture One, or mobile photo editors.

The average preset pack sells for $10 to $100, depending on quality, style, and audience. 

Why should you sell photography presets?
The market for photography presets is growing faster than ever and much of that momentum comes from the rise of influencers. The global influencer marketing industry is now worth over $32.55 billion, and content creators are constantly investing in tools that make their photos stand out. 

Presets solve a real problem for this audience. Most influencers and small business owners do not have the time or skill to master professional editing software, yet they know high-quality visuals drive engagement and sales. A strong preset gives them that shortcut—one that feels custom, creative, and professional. A well-designed preset helps them save time, achieve a consistent look across their feed, and create the polished aesthetic that attracts brand deals and loyal followers.

Creators like Tone Fuentes built their businesses by sharing their unique editing style through presets. Their success proves that when you capture a look people love, your artistry becomes something others want to invest in.

Can you start selling photography presets for free?
Not entirely. You will need access to Lightroom, and the full desktop version requires a paid subscription. That said, the costs stop there. Once your presets are ready, you can launch your business for free through Payhip. It gives you a customizable website, secure file delivery, and no monthly fees.

For a more detailed guide, read our blog on how to sell Lightroom presets.

14. Video and video assets (LUTs, editing packs)

Videos, films, and editing techniques! Our world has become accustomed to more visual content and the need to stand out. If you are a budding filmmaker who wants to share your editing work or full-blown video tutorials on any subject, you should be paid for it.

Sometimes, people expect more than reading through a pamphlet or PDF, or you show your creativity through video. On Payhip, you can share and sell your creations while focusing on creating more.

What it is: Video formats like MP4 or .MOV or software files like After Effects and presets in other video editing formats.

Why sell it: Video guides are the most popular medium of any learning course, whether a short tour around a city or a multi-series on a niche topic. If you’re an expert at what you do, you can earn a living doing it.

Many users start out by showcasing their editing skills, either to potentially work for content creators or to create preset edits for anyone to use on their own videos.

Tips for Videographers:

• Create custom thumbnails that include your branding somewhere, and keep each thumbnail in a similar style/design so people start to recognize your work.
• If you make preset videos, track how long it takes to edit them together. That way, you can create a pricing plan for your customers and increase it as you become more popular.

15. 3D Assets

The fastest-growing digital product to sell is 3D Assets, primarily for recreational use in online spaces like Second Life, VRchat, and Roblox.

There is a massive space for those who have learned to create 3D objects via programs like Unity and Blender to add custom models for people to interact with and show off their unique looks. If you’re interested in using VR and creating your model or becoming a paid creator for anyone, we have made a guide on how to make a VRchat Avatar here.

What it is: Objects or models in the program file that created them. Typically, if you are looking to buy an asset for your model, you will need to learn how to add it to the program you bought it for. Or, if you are a creator, it is best to include instructions with the items your customer has purchased.

Why sell it: While we will come onto 3D Models for use in software and gaming, 3D Assets are heavily associated with the online spaces of Second Life and VRchat. Common fashionable accessories will often be bought by hundreds of people who use these platforms daily. While custom avatars can become a lucrative business.

If you have been using a particular platform, you will most likely already be familiar with it. If you’re a patient creative sort, becoming a creator will be your next step. It can be a steep learning curve to get into 3D work, but it pays off with how popular it will continue to be with advancements in Virtual Reality.

Tips for 3D Creators:

• Include your brand name in product information so that once you have established yourself, people will find it much easier to find your work.
• Make what interests you most, whether a specific style, clothing, or community. Since you will usually be immersed in these communities, you should include links to where people can contact you to commission you if you offer it.

16. 3D Models

3D models differ from assets as they are usually architecture or decorations on social platforms or games, not avatars. With some communities growing so large, they hire model makers to enhance their game.

We see a lot of work for gaming, such as stock models for game designers to use in their projects and games that already exist that people want to modify. The most common are Roblox, The Sims, and GTA.

What it is: The models themselves in the program they were created in usually result in an STL file. It should also contain instructions on how to install the model if it is for a specific game.

Why sell it: Game developers always want more choices when it comes to models, no matter what type of game they create. It could be you’re interested in making certain brands of cars or creating additional content that you wish were always in your favorite game.

There are many different file types and software for creating 3D models, and not all of them are compatible. If you’re a creator or customer, make sure that what you are making or downloading can be used for its intended purpose.

Tips for 3D Modellers:

• Look at the pricing of models you create from similar creators and see what you need to do to compete. Is there even competition there? You could even run polls on your website or socials to find out what to make next.
• By creating a significant volume of work, you might be contacted by gaming communities or game developers. Always find out more about the community or person before you agree to anything, and it’s best to receive payment both before as a deposit and after once you have completed the project.

17. Games

The gaming industry is worth more than the film and music industries combined. There is money to be made whether you’re an indie developer looking to fulfill your vision or become the next Fortnite.

It’s not just video games themselves, though. There’s everything surrounding them: guides, thumbnail designs, Twitch screen designs, servers, rulebooks, mods, and more!

What it is: Depending on the type of content, it could be anything from an entire game’s files and executables, images, PDFs, and all sorts of things. While we at Payhip run checks on anything uploaded, you should be cautious with any executable file on your computer from a download. If you are wary, contact our support team first.

Why sell it: Many people dream of becoming a game developer and getting that lucky break. You could see hundreds of thousands of purchases if your game hits it off. For other creators, the gaming sphere is the most lucrative media industry, meaning plenty of people still go back to older games if there is something new you have made for it.

People expect to get their money’s worth if you create gaming assets for an older game, with mods usually put up for free, with an option to support the creator. It’s a good idea to do some smaller projects for free to get a fanbase before releasing something worth paying for.

Tips for Game Developers:

• Make compelling trailers and videos to showcase your game so people can be enticed to buy it. It’s good to share what games inspired you for fans of the same genre.
• If you are a prominent mod maker and aren’t receiving many donations, it may be time to create a membership area so people can “set and forget” a stream of donations each month to you for making their favorite game better.

14. Software and mobile apps

If you can spot a problem that technology can solve, creating software or a mobile app can be one of the most profitable digital products to sell. You do not need a big team or a background in Silicon Valley. Many successful apps begin with one person who understands a specific need and builds a practical solution.

Why should you sell software or mobile apps?

Software and mobile apps open the door to recurring income and long-term growth. Most operate on a subscription model, which means you earn consistent revenue rather than one-time payments. When you create something people use daily, that reliability turns into predictable income.

The global SaaS market is projected to reach $819.2 billion by 2030, showing just how rapidly this industry is expanding. The demand is clear: people depend on digital tools for nearly everything from managing finances and staying fit to boosting productivity and fueling creativity.

Can you start selling software or apps for free?

It depends on what you want to build. If you have coding skills, you can use free tools such as Xcode, Android Studio, or low-code platforms like Glide and Bubble to create a simple version. 

Once your product is ready, you can create a free website using a platform like Payhip. Payhip also provides automated license key generation as well as a public API for license key management. These features make it simple to protect your software, control access, and give customers a smooth, professional buying experience.

For a more detailed guide, read our blog on how to sell software.

19. Website themes and templates

If you’re a designer or developer, website themes and templates are one of the most profitable digital products to sell. Businesses, creators, and freelancers are always looking for design solutions that help them launch professional websites quickly without hiring a full-time developer.

What are website themes and templates?
Website themes and templates are pre-designed layouts that users can customize for their own websites. They often include built-in features such as navigation menus, image galleries, blog layouts, and color palettes.

Why should you sell editable templates?

The demand for beautiful, easy-to-use web designs is enormous. Millions of new websites launch every month, and many of their owners want affordable design solutions that look professional and perform well. 

Can you start selling digital templates for free?

Yes, you can create and sell website themes for free if you use open-source or design tools like WordPress.org, Figma, or basic HTML and CSS. You can then sell website themes through Payhip, which allows you to deliver files securely and automatically after each purchase, accept global payments, and list your themes products on the Payhip Marketplace to get extra visibility at no extra costs.

If you have a talent for website design, you can also offer customized web design services for clients. You can start this business with no upfront cost by creating beautiful, functional websites using Payhip’s free website builder. Once the design is complete, you can easily hand off the finished site to your client, giving them a professional online presence without the expense of traditional web development tools.

20. Done-for-you digital products

If you have skills that help people save time or improve results, done-for-you packages can be one of the most profitable digital product ideas to sell. Instead of teaching customers how to do something, you hand them a ready-to-use solution they can implement right away.

What are done-for-you digital products?
Done-for-you packages are complete, customizable assets that deliver an outcome instantly. They are designed for customers who want results without the process. Some popular examples include:

• White-labeled templates that buyers can rebrand and resell as their own
• Ready-made lead magnet bundles for coaches and course creators
• Complete brand kits with logos, color palettes, and social media templates
• Pre-written email marketing sequences for launches or sales funnels
• Website copy or blog post packs written for specific industries

These products combine strategy, design, and execution, allowing you to give your customers everything they need to move forward fast.

Why should you sell done-for-you digital products?
The appeal is simple: time is valuable. Many entrepreneurs, freelancers, and small businesses would rather invest in something that’s already finished than spend hours creating it themselves. 

Done-for-you packages also command higher prices than templates or guides because they offer both expertise and completion. You’re not just selling knowledge. You’re selling relief from work.

Can you start selling done-for-you digital products for free?
Yes. Once your product is created, you can sell it through Payhip without monthly fees. Payhip lets you deliver large digital files, organize bundles, and customize your storefront so your offer looks professional and trustworthy.

BONUS: What about AI generated digital products?

AI tools have made it easier than ever to create digital products, but convenience does not always lead to quality. Before investing your time, ask yourself one question: Would I buy this? If the answer is yes, then the idea has potential.

Most AI generated products fall short because they lack originality and insight. They often miss the human perspective that makes content feel trustworthy and useful. The real value comes when you use AI to enhance your ideas rather than replace them. Let the technology handle the repetitive work, but keep your creativity, experience, and judgment at the center. That combination is what turns an average product into something worth paying for.

Where to sell digital products?

1. Payhip

If you’re looking where to sell digital products for free, then the first place is to create an online store via an e-commerce site like ourselves, Payhip. You can create a professional online store or website within minutes without any coding or design skills.

Payhip’s eCommerce platform comes with all the tools to sell digital products. Whether you’re selling digital downloads, courses, coaching, memberships or physical products, Payhip makes it easy for you to sell online anywhere.

Payhip offers the best value and affordability because all of its amazing features are available on the forever free plan. If you’re just starting out, choose Payhip’s forever free plan, where you’ll only pay 5% when you make a sale, i.e. if you don’t make a sale, you don’t pay anything (and will still be able to keep your online store actively running). Major win!

Payhip also has a growing online marketplace where sellers can list their products for additional exposure. There are no additional fees to publish your listings there. You can tap into a global audience actively looking for digital products. It’s an easy way to expand your reach, attract new buyers, and grow your brand without extra effort.

2. Etsy

When you sell digital goods on Etsy, you have the advantage of reaching a large and diverse audience. Etsy is a marketplace with over 50 million users, which means your products have the potential to be seen by a lot of people. Additionally, because Etsy is a curated site, users are more likely to be interested in the products you’re selling. This means that you’re not only reaching a large audience, but you’re also reaching an audience that is likely to be interested in what you’re selling.

Having said that, bear in mind that selling on online marketplaces comes with several drawbacks including lack of control, lower profit margin, and more.

3. Creative Market

While Etsy is an online marketplace that covers a wide range of niches, Creative Market is an online marketplace that focuses more on design assets. This is great for artists who are looking to sell their digital products online.

However, as mentioned above, selling on online marketplaces comes with several drawbacks. Commission fee on Creative Market is even higher than Etsy (i.e. less profit going into your pocket). Your order sales are at the mercy of the online marketplaces’ algorithm, which often changes from time to time.

How to Start Selling Digital Products in 2026

1. Brainstorm Digital Product Ideas

‘Digital products’ is a broad term. It covers eBooks, video tutorials, patterns, online memberships, tools and templates. Anything that exists in a digital format and that somebody might want to buy is a digital product that can be sold online.

So your first step should be to think as broadly as possible about what you could create that would have value for somebody else. To help you with this step, ask yourself these questions:

• Do I have a particular skill or knowledge that people want to acquire?
• Have I helped other people in my life solve specific life problems? Can I replicate that with other people?
• Have I experienced any life transformations in my own life? Is that something that other people would want to experience too?
• Do I own unique skills that other people would pay for to enjoy my talents? (This particularly applies for artists who are able to gather a loyal audience who loves their art forms)

Avoid overthinking at this stage, focus on dumping as many ideas as possible on a piece of paper or a blank document.

To make this process easier, we’ve created a free resource: a list of 100+ digital product ideas with verified search volumes. You’ll see exactly which products people are looking for, so you can focus on ideas that already have proven demand. It’s free! No strings attached.

2. Validate the Idea

If you’re going to the trouble of creating a digital product you want to be as sure as possible that there’s a market for it. Here are a few ways to get started on doing research for your winning digital product idea:

• Keyword Research. Google Trends and the Google Keyword Planner tool will give you a good idea of what people are searching for and which topics are hot trends. The Keyword Planner tool is part of Google Ads. This will tell you how much competition there is for each search term. You don’t necessarily have to choose the most popular topics. But you do want to check that there’s enough interest to make it worth the effort. The ideal scenario is a topic with loads of searches and not much competition from other creators. Trending topics will also help you refine your idea and target a profitable niche. Value comes from selling digital products online that answer specific questions and solve real and pressing problems.
• Be part of the community. Join Facebook groups, subreddits, and other online communities where you can really interact with your target audience. Don’t be afraid to ask questions to find out more about their pain points and how you can create something that caters to them.
• Research your competitors. See if there are any other creators who have made similar content to what you’re thinking of creating. Don’t be frazzled by other creators who might have targeted the same audience as you, if they’re doing well, that just means that there is a market demand for those topics! Be confident in your ability to create something unique that caters to a similar group of audience.

3. Create Your Product

Your first product is usually the hardest. You’re not only learning the ropes of how to sell digital products online, you’re also working without an income stream from existing products. There’s no harm in looking at other successful online creators for inspiration – but remember to do it your way. Be original and authentic.

Digital products are diverse. So creators use a vast array of tools including Canva, Photoshop, Lightroom, Scrivener, PowerPoint… The list seems ever expanding.

While every tool has its own file management system it can sometimes be easier to organize your work using GDrive. This is free to anyone with a Google account and the chances are you’re already using it. It’s also a really easy tool for creating PDFs. You can upload just about any file format with the confidence of knowing that everything is safely stored in the cloud.

4. Create an Online Store and Upload Your Digital Products

Now it’s time to create an online store from which you can sell on! Choosing the right eCommerce platform is crucial because you need to select a platform with built-in features specifically for digital products.

If you’re selling eBooks, then you need a platform that can instantly deliver the eBook to your customers as soon as they purchase it. If you’re selling online courses, you need a platform that provides a built-in engaging course player for your students. Do NOT even think about manually sending these digital products to your customers via email, that’s a sure way to bring unnecessary headache into your business.

Thankfully, platforms like Payhip are completely free to use and are fully equipped with everything you need to sell various types of digital products including downloadables (e.g. eBooks, digital art, etc), online courses, coaching services, memberships/subscriptions, and physical products.

Once you’ve uploaded your product listings, don’t forget to set the appropriate selling prices for your digital products. Your research will have given you a good idea about the right selling price. As a newcomer you might not be able to charge top whack prices. But don’t sell yourself short either – particularly if you have a great digital product and not much competition. And don’t forget, there’s also a ‘pay what you want’ option where you set a minimum price and allow people to pay more if they want to help somebody venturing into the creator economy for the first time.

Lastly, put some measures in place to ensure that your digital products are protected against piracy. Payhip provides various free tools that you can use to protect your digital products such as PDF stamping, download limits, and more.

How To Promote Your Digital Product and Start Getting Sales

When your online store and product listings are ready, you’re all set to start selling online. Now you just need to tell the world that you’re open for business! Here are a few ways to get started.

1. Promote on social media

Get social. Content creators must be active online to build a community and share their products with potential buyers. In fact, more than 80% of shoppers have found an item they were interested in on social media, which is up from 58% in 2017.

“Marketing for me is mostly through social media,” says Lea, who sells quilting patterns. “Quilters are such visual people that Instagram is a feast for the eyes. It’s a great way to find new patterns, designers, quilters and inspiration.”

And Melissa Raimondi of Raw Food Romance relies almost entirely on social networks to promote her offerings. “I market my books with Instagram, YouTube, Facebook, and other social media platforms. I have a fairly large following of 50k on Instagram and 47k on YouTube. They are growing steadily from 500-2000 new people a month, so I find there are always new people who are interested in the recipes that I have to offer. I share images and stories about my recipes, and people get excited and curious and they want to try them.”

2. Obtain social proof

Social proof includes product reviews, customer testimonials, referrals, and more, and it’s a powerful way to build trust among consumers and persuade them to click “buy”. In fact, 92% of consumers trust recommendations more than other types of advertising, and 87% of them trust product reviews as much as reviews from friends.

This is particularly important for digital products, because while there are similarities in marketing physical and digital items, there are also some key differences. For instance, customers can’t pick up your product and test it out for themselves, so it’s important to integrate social proof where you can. Encourage customers to post reviews or ask repeat buyers if they’d be willing to write a testimonial for your site.

3. Partner up 

It’s easy to find a community around your particular products. Whether you sell sewing patterns or printable day-planner pages, you’ll no doubt find groups of people who blog about their hobby, post about it on social media, or discuss it on forums.

So get active and make connections with the players in your industry. Contact bloggers about reviewing your products, or team up with a fellow seller or Instagram user to do a joint giveaway or promotion.

4. Start an affiliate program

You can launch your own affiliate program for free using Payhip’s affiliate marketing tool. Affiliates can be a great way to drive traffic and sales for creators selling digital products. Find established and trusted influencers in your industry, and offer them a commission for each sale they make. You can create different percentages for different affiliates, so if someone has a massive audience, you can give them a higher commission rate to promote more and attract customers.

Final Thoughts – Make a living selling digital products

Some sellers of digital products get started to indulge a passion, while others are looking for a side hustle to bring in extra income. Regardless of your reasons, launching your own online business has the potential to become a full-time job.

There are countless ways you can create the best digital content to create a profitable online business. When you combine a little ingenuity with an upfront investment of time and effort, you can create irresistible digital products that pay for themselves in no time. When you’re ready to get started, sign up for a free account on Payhip – it takes less than 5 minutes to get set up, no payment info required.

Related Articles

If you’re keen to learn more about selling digital products, check out these additional resources:

• Best platforms to sell digital products
• How to market digital products
• Black Friday Marketing Tips for Selling Digital Products