How to Sell Lightroom Presets in 6 Steps
Most photographers, filmmakers, video editors and content creators are familiar with presets in Adobe’s Lightroom and how it makes possible to save time and create a consistent look.
But did you know that you can make some additional income from selling presets?
In this article, we’ll cover…
- Why multiple revenue streams is a good idea
- Whether or not it’s possible to make money from presets
- How to sell lightroom presets quickly and easily
- What to do next
We’ve also caught up with Bria Celest and Andy Gray to get some on-the-ground reporting on what works — and what doesn’t when it comes to selling lightroom presets. Ready to make some extra cash? Let’s dive right into it.
Why You Need Multiple Revenue Streams
As the saying goes, you shouldn’t put all your eggs in one basket. Diversifying revenue streams will not only add to your bottom line, but it’ll also keep you stable in times of economic uncertainty.
Another reason is that you’re already doing the work, so why not monetize it? As a photographer or editor, you’ve probably created your own presets to speed up your workflow.
The best part? You can automate the whole process and turn it into passive income.
Can You Make Money From Selling Presets?
Content creators on platforms such as YouTube and Instagram want to buy your presets to help them churn out more content, faster.
But they’re not your only potential target audience. According to Google Trends, there is growing traffic of people searching for lightroom presets online with some of that growing traffic attributed to buying intent.
In other words, there is a huge market — you just need to stand out.
How to Sell Lightroom Presets in 6 Steps
We’ve covered why it’s a good idea to diversify your revenue and how you’ve most likely done the hard work already. Now it’s time to look at how to sell Lightroom presets quickly and easily.
1. How to Export Lightroom Presets to Sell
We’ll assume that you’re already somewhat familiar with Lightroom and have added a few photos to your library.
Here’s how to create Lightroom presets to sell:
- Select a photo and click ‘Edit’ to access the controls.
- Adjust the controls until you get the desired look.
- Select ‘Create Preset’, name it, and click ‘Save’.
- Go to ‘User Presets’ to access all your presets.
- Right-click on one of them and choose ‘Export’.
- Choose a location, name the preset, and click ‘Save’.
Unfortunately, Lightroom doesn’t allow you to export multiple presets at the same time. To do that, locate the preset folder on your hard drive, select them, and copy them to the new location.
Need visuals? Check out this video tutorial on how to create Lightroom presets to sell:
So what about the preset names? There aren’t really any hard and fast rules about naming them, but you’ll do yourself and your customers a disservice if you pick random names.
Here are three golden rules of thumb:
- Branded: If you have an overarching theme for your store or style of editing, then your preset names should be in line with your brand as an artist and seller.
- Memorable: Your potential customers will browse through many presets, and eventually the names will blend together — so make sure yours are unique and memorable.
- Descriptive: The preset name should give the user an idea of what to expect when they apply it to their images, so make sure it does what it says on the tin.
2. How to Get Your Presets Ready for Sale
Buying a bunch of single presets is both tiresome and time-consuming. To save your customers from doing that, it’s a good idea to organize your presets into themed preset bundles.
These bundles could, for example, have a summery holiday theme. Once you’ve organized the presets, simply create a zip file to bundle them up.
Wondering how to sell mobile presets? No problem. Just note that mobile presets require a different format, so make sure you select ‘Export to DNG’ when you export your preset.
Now you just need the final touches…
Whether you package your presets for mobile or desktop, it’s important to have great example photos. “People are very visual and tend to be attracted to good photos,” Bria Celest says.
Finally, you should make sure each preset works flawlessly. As Andy Gray says, it’s important you “don’t miss out on quality control, be rigorous, and check and re-check each preset.”
3. How to Price Presets
We browsed the web for Lightroom presets for sale to check their price, and found that they range from as little as a few dollars for a single preset to as much as several hundred dollars for a bundle.
It’s worth bearing in mind that some sellers are more niche or more established than others, which can affect the price. Newcomers might want to consider an introductory offer. In the words of Payhip seller Bria Celest: “People love a good sale.”
That said, it’s also important that you “don’t undervalue your presets,” according to Andy Gray. Finally, there’s also another factor that’ll affect price — and that’s where you sell the presets.
4. Selling Direct vs. Using Marketplaces
You’ve made your presets, bundled them up, and decided on a reasonable price. So far so good. The next question is where do you actually sell them?
You have two options: a website or a marketplace.
The main benefit of selling presets from your own site is that you can brand it however you like and control the point of sale. The downside, of course, is that you’ll have to buy a domain and hosting, design the site, maintain it, promote it, and pay for all the overheads.
Marketplaces, such as Etsy or Adobe Addons, can take care of all the extra work in exchange for a commission on your sales. They’ll handle the branding, marketing, and maintenance while you focus on making money. The downside here is that their terms can change on short notice.
It makes sense to join a marketplace to capitalize on their audience when you’re just starting out. However, running your own website is not just for advanced sellers.
We’re about to show you how to set up your own sales page quickly and for free…
5. How to Set Up a Store or Sales Page on Payhip
Head over to Payhip, enter your email address and click ‘Get started’ to create an account in a matter of seconds.
Here’s how to add your preset bundles to your new store:
- Click ‘Add your first product’ and choose ‘Add Digital Product’
- Click ‘Upload product file’ and locate your preset bundle
- Fill out the title, price, description, and add a cover image
- Finish by clicking on ‘Add Product’ at the bottom of the page
And here’s how to accept payments for your sales:
- Click ‘Setup checkout’ and link your PayPal or Stripe account
- Choose which currency you’d like to be paid in
- Enter a description for your customers’ bank statements
- Hit ‘Save settings’ and you’re ready to roll
That’s it! You’re now ready to sell your Lightroom presets.
As promised, everything is automated. That means the customer automatically receives the preset bundle and you automatically get paid via your preferred payment option.
6. How to Promote Your Presets
Not made any sales yet? That’s because we need to cover one last thing: marketing. It’s difficult to sell presets when no one knows where to find your presets and buy them.
Here are a few tips to help you drive traffic to your new Payhip store:
- Add your store link to your social media profiles and bio sections
- Before and after images that use your presets to show what they can do
- Offer limited-time coupon codes for first-time visitors
- Run a social media contest and offer the winner a free preset
- Build a mailing list and sell your presets with a nurturing campaign
Bria Celest advises you to “use before and after pictures and have people test them out on their photos so you can use that as a way to show versatility” and Andy Gray says you should “show your presets in action so customers know you use them yourself.”
There are many more ways you can promote your presets on Payhip, but these tips are a great way to get started.
Time to Sell Some Presets
Hopefully, you now have a good understanding of how to sell Lightroom presets. As you can see, it’s not complicated, and the rewards can more than make up for the little bit of extra work you’ll put in.
Here’s a quick summary of what we’ve learned…
- Multiple income streams keep you safe during economic uncertainty.
- You’ve already done the groundwork as part of your job.
- There’s a huge online demand for Lightroom presets.
- Organize and export your presets as themed bundles.
- Sell them quickly and easily on Payhip.
Ready to get started? Head over to Payhip and create a free account in a matter of seconds.