How to Sell Procreate Brushes in 2024 [Ultimate Guide]

Last updated: January 23, 2024

Are you interested in selling Procreate brushes, or even your Procreate art, online?  If you’ve been thinking about selling a digital product, you might have considered some popular options like ebooks, cookbooks, or online courses. But there are so many other products that you can sell as downloads, and if you’re a fan of the Procreate app on iPad, Procreate brushes are a great one to try.

What Are Procreate Brushes – and Why Sell Them?

Procreate brushes are special tools that can be used to create different effects in Procreate, such as making your digital art look like you’ve created it with watercolors.  Special Procreate brushes can also mimic the effects of things like:

• Outline brushes
• Pencils
• Oils
• Fineliners

Anyone with Procreate can create their own brushes. But lots of artists will buy their own brushes to save time reinventing the wheel. If you’ve created a set of brushes for your own use – or spotted a gap in the market – then that could be an ideal opportunity for cashing in by selling your own Procreate brushes.

Why Sell Your Procreate Art?

When you sell Procreate brushes, you’re marketing those to fellow digital artists. But you may also want to sell your artwork to people who collect and enjoy art. That could mean:

• Creating physical items, such as t-shirts, water bottles, or hats that feature your artwork. The easiest way to do this is through a print on demand company, but you won’t make a lot of profit per item that way.
• Taking commissions for custom pieces of art – such as a painting of someone’s pet, wedding photo, or family group.
• Making money as an artist on Patreon, producing regular new art that’s exclusively available for your Patrons.

How to Create Your Own Procreate Brushes

Creating a Procreate brush is straightforward, but if you’re doing it for the first time, you might need a little help on knowing where to start:

1. Choose an existing brush that’s reasonably close to what you want to do. Create a duplicate of it. (Open the brush panel, then swipe left on the brush’s thumbnail and select ‘Duplicate’.)
2. Adjust the settings of your new brush. These include the stroke path, taper, shape, grain, and more. All of these have options you can fine-tune: for instance, the stroke path option lets you set the Spacing, StreamLine, Jitter, and Fall Off for your brush.
3. Use the drawing pad to test out your brush. Experiment with different settings until you’re happy with the effect you’ve created.

If you need a little more help, check out these great tutorials:

• How to Create Any Brush in Procreate: this guide covers all the basics, has loads of screenshots showing you the types of effects you could create, and also links to a Facebook group that you can join for further help.
• How to Create and Customize Procreate Brushes: this tutorial covers similar ground, but also includes a video tutorial plus screenshots showing you the different features in Procreate.

How to Sell Your Procreate Brushes

It’s always best to sell your Procreate brushes directly to customers, rather than through a third-party marketplace. That way, you get to keep almost all the profit!  You also have the chance to build and develop your own brand. If someone buys from you, they’re likely to go on and buy again. If they buy from a marketplace, they’ll remember the marketplace, but not necessarily you as the seller. Of course, you can list your Procreate brushes on marketplaces too … but focus on making direct sales wherever possible.

You can use Payhip to sell Procreate brushes to your customers. It doesn’t cost anything for a Payhip account – Payhip just takes a small 5% percentage of each sale.  When selling your brushes consider creating and exporting a package of similar brushes: this is how most Procreate brushes are sold. You could instead sell individual brushes if you prefer – but this might work best if you have a particularly unusual or creative brush to sell.

Here’s your step by step guide to selling your Procreate brushes online:

1. Export Your Procreate Brushes

Export your Procreate brush(es) by following the instructions here. If you have multiple brushes, export them as a .zip file.

2. Create a New Product in Payhip and Upload Your Zip File

Tip: If you don’t yet have a Payhip account, you can register here. It’s free! In your Payhip account, go to the Products tab then click the “Add new product” button. Then, select “Digital Product”, and you’ll see the screen where you can add your product details. Click the “Upload product file” button to upload the zip file containing your brushes. Then, fill out the title and other details for the brushes.

3. Decide What to Charge for Your Procreate Brushes

Procreate brushes vary in cost, but most sets of brushes will cost somewhere around $10 – $20, depending on how many brushes the set includes and what use they’re licensed for. If you’re not sure what to charge, look at other premium Procreate brushes that are similar in scope to yours, and see how they’re priced. Set the price in the “Price” box of your product.

4. Upload At Least One Image of Your Brushes

Payhip lets you upload between 1 and 9 images for your product. The more you can show off your brushes, the better. You should always upload at least 1 image, but add more if you can.

5. Use Payhip’s “Embed Button” Feature to Sell Directly from Your Website

Payhip creates an online storefront for you, so you don’t have to have your own website in order to sell your products. Many Payhip sellers do use their own site, however, embedding a “Buy” button so that customers don’t need to leave their site in order to checkout. To do this, find your Procreate brushes product in the “Products” tab of your Payhip account and click the “Share/Embed” button alongside it. Then, click on the Embed Button tab in the popup window. You can then choose the color and text for your button, and decide whether it works as a Direct Purchase or Add to Cart button. Once you’ve done that, simply click to get the embed code, and follow the instructions to add the code to your website.

How to Sell Your Procreate Artwork

What if you want to sell your Procreate artwork rather than your brushes? You can sell your artwork as a digital or physical product through Payhip, perhaps calling it something like “Custom Artwork”. You could even offer artwork on subscription.  Another option is to use Payhip to sell artwork commissions. There are a couple of different ways you could do this:

• Create a product with a .pdf file that contains instructions on how to request the commission (e.g. a link to fill out a form).
• Create a product with information about the commission process. Use custom checkout questions to collect information from the buyer about what they want, before they checkout.

If you’re concerned about getting more commissions than you can handle, you can easily limit how many times your “Custom Artwork” product can be bought. Edit your product, go to the Advanced Options near the bottom of the screen, then check the box for “Limit the number of times this product can be sold.” You can set whatever limit you want.

How to Develop Your Brand: Marketing and Promoting Your Procreate Brushes or Art

Putting your Procreate brushes or art up for sale isn’t the final step! You’ll need to be proactive in marketing your brushes or your artwork. You could:

• Create videos that show you making artwork using your brushes.
• Use lots of screenshots of your brushes and their effects in a blog post.
• Get testimonials from other artists who’ve used your brushes – including images of their artwork, if possible. You could also ask them to leave customer reviews in Payhip.
• Give out a discount coupon, perhaps through your email newsletter. Go to Marketing → Coupons in Payhip to create one.
• Encourage fellow artists to promote your brushes (or art) by offering an affiliate program. (Each time an affiliate makes a sale, they get a percentage of it – you determine that percentage ahead of time.) You’ll need to give your affiliates the registration link that you can find under Marketing → Affiliates in your Payhip account.

Get started with your Procreate brushes or artwork today. Procreate is only $9.99 for the iPad – and that’s a one-time fee, with no subscription or anything else to pay. Download some free brushes and get experimenting. Then, take a few minutes to set up your Payhip account … and in a week or two, you could have your brushes or artwork ready to sell.

FAQ

Is it legal to sell Procreate brushes?

Yes, it is legal to sell Procreate brushes that you have created. But you are not allowed to sell brushes that are made by other artists or by the Procreate app itself as they are copyrighted.

Can you make money selling Procreate brushes?

Selling Procreate brushes could be a great way to earn extra income, especially if you are an artist who already has a decent following. Procreate brushes typically go for $25-$35 per pack, with multiple brush options within each pack.

How do I export my Procreate brushes to sell?

In order to sell your Procreate brushes, you will have to export your individual Procreate brushes by swiping left on each of the brushes and clicking the share button. Your brush will be saved as a .brush file in the location you choose. You can also export multiple brushes at the same time by double tapping on the folder name and clicking the share button.