11 Profitable Instagram Niches: How to Choose the Best Instagram Niche

Last updated: September 12, 2023

Taking the first step to create an Instagram account can be exciting. You know the value of building an audience online, but maybe you’re stuck on what your account should be about.

If you’re looking to create an account to make money on Instagram for years to come, we’ve compiled a list of 11 profitable Instagram niches for you to consider. We’ll also share some of the ways you can make money in these niches so you can succeed with your new Instagram account. These niches can help earn you money in a range of ways, so let’s dive in.

1. Fitness
2. Travel
3. Beauty
4. Fashion
5. Business
6. Pets
7. Food
8. Real estate
9. Mystical
10. Quotes
11. Relationships

11 Profitable Instagram Niches to Choose From

1. Fitness

One of the most popular Instagram niches is fitness. You’ll find countless successful Instagram accounts where people share their workout plans, dietary menus, and weight loss or muscle gain tips. If you’re interested in doing niche marketing in something that will always be popular, creating an Instagram account around fitness can be a great niche to dive into. You can start a business as a fitness coach and use Instagram to build your audience. Alternatively, you could share the Instagram love of body positivity to spark some good in the world. Or you could use the Instagram platform to earn a commission from an affiliate program for a fitness brand using your own Instagram. There are many ways to monetize a fitness Instagram account, and you can do it by creating original content or reposting popular fitness accounts.

2. Travel

Before heading for a vacation, travelers research by looking up travel destinations, hotels, and more on Instagram to find the best destination money can buy. So, naturally, travel is one of the niche ideas you can use for your Instagram page. With this Instagram niche, you could reach out to local hotels, tourist attractions, and more to create or share content on your page for a fee. In the beginning, as you build your audience, you can repost other people’s content. However, as you start to build a following, brand partnerships can be coordinated to turn your Instagram account into a money machine. You could also sell service products, such as helping people plan vacations or creating vacation packages for them.

3. Beauty

Beauty is one of the biggest categories on social media, and it can pay big bucks. Many people looking to start niche websites will often create beauty brands as millions consume beauty products, skincare, and hair items daily. In this Instagram niche, you could come up with many video content ideas, such as how to create makeup looks, share recommended products, and more. To monetize a beauty profile, you could create your own makeup brand and use your products when creating content, selling your products on a website builder like Payhip. Alternatively, you could create sponsored videos where you recommend other products to your audience. This is a high-growth niche, and it comes with a lot of competitors. If you’re an affiliate, this will be great since there will be endless companies to reach out to for paid promotions.

4. Fashion

If you want to make a profitable Instagram account, consider the fashion niche. This in-demand industry will always be booming with customers as long as we need clothing. On Instagram, there’s a new trend to find stylists who will tell you your fashion season, meaning the best colors you should wear based on your undertone and natural hair color. With a fashion account, you could offer styling services, recommend products via affiliate links, do brand partnerships, or monetize your audience in some other way. With so many new clothes coming out each season, you’ll come up with unique content off the top of your head all the time. Brands will always be on the lookout for more people to collaborate with.

5. Business

Business is one of the most popular categories on Instagram. There are so many influencers out there creating business pages with tips, advice, and education to help people who are interested in making money. You can promote other educational content with your Instagram niche by creating your own website and selling courses to help people make money online or start a business. Since people are always looking for new ways to make money, you’ll quickly find customers. The potential to make money off your audience will depend on your ability to help them succeed and connect them to your coaching services, online courses, tools, or digital downloads.

6. Pets

The pet industry is one of the most popular Instagram niches out there. You can create many stories, posts, and carousels about pets and products on Instagram. Since millions of people own pets, you’ll find millions of users on Instagram sharing photos and videos of their furry friends. You can sell pet products to them via your own website, upload posts from pet brands on your feed, or choose to share videos from other pages for a fee. The pet niche is so profitable because there are always new trends to jump on. Every day, new quirky and innovative pet products come out that people buy for their pets. With so many new products coming out, you’ll always have a way to monetize your Instagram account, making this one of the most profitable Instagram niches out there.

7. Food

You can design a great Instagram account in the food space. Cooking videos are some of the most popular videos to create on Instagram. You can add sponsored sauces, spices, or ingredients to your recipes to make it an organic-looking sponsored post. Some influencers charge tens of thousands of dollars for a single post as you’ll be creating an original recipe, creating a video, and incorporating a branded product in your post. So, the amount you could make from a single post blows most of the other niches out of the water. If in your bio you mention you’re an experienced chef, you’ll add credibility to your account, which will allow you to charge even more if you’re a master in the culinary industry.

8. Real estate

Real estate is one of the most popular Instagram niches. If you’re a realtor or Airbnb owner, you could create video content doing walkthroughs to properties to help certain properties get more bookings or showings. By showcasing all of your properties, you’ll build an audience in your area who are looking to buy properties. For instance, if you’re based in Toronto, you’d show listings of homes in Toronto on your account, making it a very targeted niche based on location and industry. So, people who live in Toronto and are looking to buy properties would see a home they’re interested in and contact you via DMs.

9. Mystical

Tarot and astrology are high-demand niches that do well on Instagram. If you’re a tarot reader or a psychic, you could create social media posts where you pull a daily tarot card, share zodiac tips, add daily horoscope posts, or create posts about moon cycles to watch out for. This free content you share will help you stand out among influencers, allowing you to get more sales for your business. By having your own website or calendar in your link in bio, people can sign up for your services when they want a more elaborate or personalized tarot or psychic reading for themselves.

10. Quotes

If being on video is too intimidating for you, you could create visual, no-face quote posts for your Instagram niche. Quotes are too broad of a vertical, so you’ll need to niche down on this, too. You could create philosophical quotes, funny quotes, memes, relationship quotes, motivational quotes, etc. To monetize your Instagram niche in the quote space, you could create quote ebooks, a quote blog on your own Payhip website that you add advertisements on, or offer writing services.

11. Relationships

Relationships are a fantastic niche when marketing on Instagram. You could create couples videos with your spouse or on your own where you share dating or relationship advice. People are always on the lookout for love, meaning this vertical has tons of growth potential. When it comes to making your content profitable, you could sell ebooks as a self-published author, sell coaching services to help people land more dates, create courses with your fail-proof plan for finding love, or offer services to help write personalized dating profiles.

FAQ

What is a niche?

A niche is a specific segment of an industry or market for a business.

Why is a niche good?

What makes a niche good is that it narrows your focus on a target audience so you can appeal to a specific group of people. When you focus too broadly, it’s hard to ensure you’re attracting the right audience cost-effectively. You can create specialized campaigns catering to a specific target audience when you have a niche market.

How can I master niche marketing?

If you want to master niche marketing, you’ll want to know the industry well by learning as much as possible and diving into it. For example, if you’re in the relationships niche, you’ll want to have been in a successful and loving relationship for years. If you’re in the photography space, you should have a long list of previous clients you’ve worked for. You need some lived experience before helping or teaching others. By knowing the industry well, you’ll be able to know what niche products to offer people.

What’s the best niche for Instagram?

To make a niche good, you’ll want to scan through hashtags to see how much content is posted in that vertical. You can browse hashtags for general terms like “fitness” or “dogs” to see if it’s a popular niche. So, if you’re toying with starting in a niche but not sure if it’s viable, just look at hashtags to see how popular they are on Instagram. Alternatively, you can use tools like Google Trends to see if a niche is trending upward or downward.

How can I create a successful Instagram?

You can create a successful Instagram by being the go-to Instagram source for your niche. You’ll also want to be consistent by posting new videos or social content daily. Plus, you’ll want to experiment with different styles of content to see what resonates best with your audience. You don’t need to be a digital scholar to succeed. Anyone can build a successful Instagram if they learn from others and try creating original content.

What type of content should I post on Instagram?

You should post content that’s engaging, educational, and niche. Having a singular focus where you provide value to your market will build trust and authority on Instagram in your niche. You could create videos where you share tips, create viral social content, or jump on Instagram trends.

Should I create niche websites for my Instagram?

Yes, you should have your own website to direct your Instagram followers to. Using a platform like Payhip, you could create a website to sell your products or services, such as coaching, digital downloads, or ebooks. Your website is where you’ll be able to monetize your audience, as it’s hard to sell on Instagram just off your content alone. You need to direct people to your product offering.

Which niches are profitable on Instagram?

Any niche can be profitable on Instagram; you just need to know the right product to surface to your audience. If you’re in the education space, you might sell courses. If you’re in the fitness space, you might sell coaching. Ultimately, you have to choose the right offer for your audience.

Conclusion

Now that you’ve got some ideas on the best niches you can explore on Instagram, it’s time to get started and build your profile. Since you’re starting from the ground up, we highly recommend building your very own website alongside your account. That way, you have the opportunity to build your own email list, host products, and make money in other ways by driving people to an asset you fully own. You could sell services, physical products, courses, and more with Payhip. So, if you’re building a new Instagram account, sign up for Payhip to build your own website today, too.