In a busy market, you must grab your customer’s attention in seconds. Here are seven simple “hooks” from a recent marketing guide, with real examples you can use in window & door sales, marketing, and branding.
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1. “What if I told you [surprising fact]?”
Example:
“What if I told you you can save 30% on your energy bills with one new window?”
Use this on Instagram to make homeowners curious about energy-efficient frames.
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2. “Most people get this WRONG about [topic]…”
Example:
“Most people get this wrong about door security: a simple lock is not enough.”
Challenge your audience and then explain better lock options in a blog post.
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3. “Here’s how I [achieved result] without [painful thing]…”
Example:
“Here’s how I installed five windows in one day without extra help.”
Share this on LinkedIn to show your team’s speed and expertise.
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4. “If you’re struggling with [problem], read this…”
Example:
“If you’re struggling with a drafty home, read this.”
Use in an email subject line before you offer your sealing and insulation service.
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5. “Do this ONE thing before [deadline/action]…”
Example:
“Do this one thing before you order new doors: measure twice.”
Post this tip in a carousel ad to reduce measurement mistakes and returns.
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6. “You’re losing money if you’re not doing THIS…”
Example:
“You’re losing money if you’re not offering digital quotes.”
Use as a Facebook ad headline to promote your quick online quotation tool.
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7. “Here’s the exact [script/formula/tool] I used to [result]…”
Example:
“Here’s the exact email template I used to book 20 sales appointments last month.”
Share in a free download on your website as a lead magnet.
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How to use these hooks
• Sales calls: Start your phone pitch with hook #4 to show empathy.
• Marketing: Use hook #1 or #6 in paid ads to stop people from scrolling.
• Branding: Share hook-based success stories in your newsletter to build trust.
Try one hook today and watch more customers open your messages—and book your services!