Using just two simple words—“Before you”—you can guide your customer’s mind toward your suggestion without them noticing. This trick works because the conscious brain hears “Before you” and skips straight to the idea that follows. Your customer’s un...

Our minds ignore most ads, emails, and messages. To reach the hidden part of the brain, start sentences with seven “hypnotic” words. They spark imagination and make listeners more open. Here’s how each word works — plus real examples for window &...

In sales, customers often push back with negative phrases. By changing your words, you can build trust and guide them toward a “yes.” Here are three common objections—and how to reframe them for better results. Each section includes a clear explanat...

Great sales hinge on getting your customer to agree with you—without feeling pushed. In New York, one life-insurance agent sold more policies than his entire team by saying, “Imagine you had a money-printing machine that brings peace and security to...

Power words grab attention, spark emotion, and help people decide fast. In the window & door industry, the right words can boost sales, strengthen your marketing, and build your brand. Here are eight categories of magic words plus concrete examp...

Great stories attract attention, build trust, and drive action—whether you sell windows, doors, or any home-improvement solution. Below are six proven storytelling frameworks from Pixar, classic narrative theory, and top marketers. For each, you’ll ...

In a busy market, you must grab your customer’s attention in seconds. Here are seven simple “hooks” from a recent marketing guide, with real examples you can use in window & door sales, marketing, and branding. ⸻ 1. “What if I told you [surprisi...

Negotiation isn’t just for boardrooms—it’s a vital skill for selling windows and doors, too. By using proven frameworks and simple communication tricks, you can boost sales, improve marketing messages, and strengthen your brand. Here are the key tak...

In sales, it’s common to hear a customer say, “I need to look for a better price.” This objection can feel like a roadblock, but it’s actually an opportunity to guide the conversation toward value and trust. Here’s a simple, three-step approach you ...

In today’s competitive market, it’s not enough to wait for customers to come to you. As a window and door business, you need to take active steps to generate quality leads and build relationships. Fortunately, there are several proven strategies tha...

In sales, chasing a quick sale can often backfire. When you focus only on the end result, you might rush through the important steps that build trust and provide the customer with the information they need. Instead, take the time to guide customers ...

Sales are about emotions, not just facts. While it’s important to know all the details about your products, what really makes a difference is how well you listen to your customers. When you listen carefully to their needs, you can connect with them ...

Did you know that salespeople spend only 39% of their time actually selling? The rest of the time is spent on paperwork, administrative tasks, and other activities that don’t directly lead to sales. The key to boosting your sales is to automate as m...

In sales, luck is never enough. Without tracking your actions, you are essentially working blind. If you don’t measure your efforts, you won’t know what’s working and what’s not. To succeed, you need to set clear goals, track your progress, and cons...

When you don’t know your product well, customers notice. If you’re not confident about what you’re selling, your clients will feel uncertain too. Whether you’re selling windows, doors, or energy-efficient solutions, having a deep understanding of yo...