Great sales hinge on getting your customer to agree with you—without feeling pushed. In New York, one life-insurance agent sold more policies than his entire team by saying,
“Imagine you had a money-printing machine that brings peace and security to your family every month.”
This “agreement analogy” works because clients can’t help but think, “Of course I want to print money for my kids!” and they instantly agree in their own mind. You can use the same idea in the window & door industry to quiet doubt and guide customers to say “yes” on their own terms.
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1. In Sales Conversations
Analogy Example:
“Picture your home as a fortress. Our triple-pane windows are like thick castle walls that block cold air and keep you warm all winter.”
By comparing your window to a castle wall, the customer naturally thinks, “Yes—I want my home to be a fortress.” This makes it easy to move from features (triple-pane glass) to closing the deal.
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2. In Marketing Copy
Analogy Example:
“Think of our smart door lock as a digital guardian that only opens for you and your family.”
Readers who value security will mentally nod, “Of course I want a guardian at my door!” Use this line in email subject lines, brochures, or social-media ads to draw people in and reduce their objections.
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3. In Brand Messaging
Analogy Example:
“Our energy-efficient frames are like tiny solar panels for your home. They capture warmth all day and give it back to you at night.”
This analogy makes the abstract idea of “energy efficiency” concrete—and customers immediately agree that saving heat is as good as collecting the sun’s energy.
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Why It Works
• Self-Persuasion: Customers “agree” inside their own heads.
• Emotional Impact: Strong images (fortress, guardian, solar panel) create trust.
• Simplicity: A clear comparison makes technical details easy to understand.
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Start Today
Next time you write a quote, email, or ad, craft one powerful analogy:
1. Choose your core benefit (security, warmth, simplicity).
2. Pick a vivid image (fortress, machine, guardian).
3. Invite the customer to imagine (“Picture…”, “Imagine…”).
By letting customers agree for themselves, you’ll close more sales—and build a brand they trust.