Using just two simple words—“Before you”—you can guide your customer’s mind toward your suggestion without them noticing. This trick works because the conscious brain hears “Before you” and skips straight to the idea that follows. Your customer’s unconscious mind then treats your words as their own thought. Here’s how you can use it in window & door sales, marketing, and branding:
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1. In Sales Conversations
Start key sentences with “Before you.”
• Example:
“Before you decide, imagine how much you’ll save on heating with our triple-glazed windows.”
• Why it helps: Customers picture real savings and feel ready to agree.
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2. In Email Campaigns
Embed commands in subject lines or opening lines.
• Examples:
• Subject: “Before you sign, see your new view in 3D”
• Opening line: “Before you click away, think of the quiet your home could have with our soundproof doors.”
• Why it helps: You plant the idea to explore your offer before they consider leaving.
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3. In Web Copy and Ads
Use “Before you” in headlines or call-to-action buttons.
• Examples:
• Headline: “Before you choose another window, check our energy ratings”
• Button: “Before you go, get your free quote”
• Why it helps: It feels like friendly advice, not a hard sell.
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4. In Brand Storytelling
Weave “Before you” into blog posts or social captions.
• Example:
“Before you imagine a bigger home, see how our custom doors can transform your space.”
• Why it helps: You spark the reader’s imagination and link it to your product.
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How to Use It
• Place “Before you” at the very start of your suggestion.
• Use it sparingly—two or three times per conversation or piece of content.
• Always follow with a clear image or benefit to make the idea vivid.
By slipping “Before you…” into your language, you tap into your customer’s own thinking. They will picture the benefit first, then choose your windows or doors almost by themselves. Try it in your next sales call or marketing campaign—and watch your conversion grow.