Our minds ignore most ads, emails, and messages. To reach the hidden part of the brain, start sentences with seven “hypnotic” words. They spark imagination and make listeners more open. Here’s how each word works — plus real examples for window & door companies.
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1. Discover
Why it works: Triggers curiosity.
Example:
“Discover how a simple window film can cut your energy bills by 20%.”
Use in emails and social ads to make homeowners click for details.
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2. Imagine
Why it works: Paints a vivid picture.
Example:
“Imagine stepping into your home and feeling perfect silence behind your new doors.”
Use in video scripts or brochures to help customers feel the benefit.
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3. Ponder
Why it works: Invites deeper thought.
Example:
“Ponder for a moment how much time you save with our 60-second digital quote.”
Use in sales calls to slow down and focus the customer on real value.
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4. Realize
Why it works: Guides customers to their own conclusion.
Example:
“Realize how much you can save when you switch to our triple-pane windows.”
Use in presentations to let buyers “discover” the benefit themselves.
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5. Focus
Why it works: Directs attention to one point.
Example:
“Focus on what matters most: a quiet home and lower energy bills.”
Use in headlines or email subject lines to highlight your main benefit.
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6. Wonder
Why it works: Encourages an inner conversation.
Example:
“Wonder what life would be like without drafty windows?”
Use in social posts to spark comments and engagement.
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7. Pretend
Why it works: Lets the brain “try on” an idea.
Example:
“Pretend you’re in a modern loft, enjoying the view through floor-to-ceiling windows.”
Use in showroom tours or virtual demos to help buyers picture their new home.
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How to Use These Words
• At the start: Begin key sentences with one hypnotic word.
• Sparingly: Use 2–3 per sales call or presentation.
• With detail: Always follow with a clear image (no empty phrases).
By weaving these words into your sales scripts, ads, and marketing copy, you tap into the customer’s imagination. Once they see themselves with your windows or doors, they move closer to saying “yes.”