Educating buyers before your pitch—called pre-indoctrination—can improve your close rate. By asking five simple questions, you learn their true needs and shape your window and door offer to fit perfectly.
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Key Insight
When customers discover their own needs, they become open to your solution.
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The Five Questions & Window & Door Uses
1. “What is your primary need?”
• Example Answer: “I need better insulation.”
• Your Use: Say, “So your main need is keeping heat in.”
2. “What result do you really want?”
• Example Answer: “I want to save 20% on heating.”
• Your Use: Repeat back: “You want to cut heating bills by one-fifth.”
3. “What worries you most?”
• Example Answer: “I fear drafts and noise.”
• Your Use: Offer the “QuietSeal™” system: “Our triple-seal frames stop drafts and block 40 dB of noise.”
4. “What is your biggest goal?”
• Example Answer: “I wish for a peaceful, warm home.”
• Your Use: Show them a testimonial: “Customers love our EliteFrame for a calm, cozy room.”
5. “What have you tried before and disliked?”
• Example Answer: “I tried basic double glazing and it fogged.”
• Your Use: Explain how your “ClearView™” glass stays crystal-clear, even in damp weather.
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How to Apply the Answers
• Sales: Use their exact words in proposals.
“You told me fog and noise worry you. Our EliteFrame with ClearView™ glass solves both.”
• Marketing: Write ads with their phrases:
“Fed up with drafts? Try our QuietSeal™ frames.”
• Branding: Add an FAQ section on your website mirroring these questions so visitors think, “Yes, they get me.”
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Why It Matters
When customers see their own words in your message, they feel heard. This connection makes your offer feel personal—and almost irresistible.
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Conclusion
Include these five questions in your first meeting or online form. This simple framework guides customers from confusion to clarity—and leads them straight to a confident purchase.