Trust is not instant. Research shows most people need about seven hours of positive interaction before they really feel they know and trust someone. For window and door companies, planning these seven contacts can turn a curious lead into a happy customer.
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1. First Contact: Initial Call or Email
Start by introducing yourself. Ask simple questions about their home project, for example:
• “Hi, I’m Alex from BrightView Windows. What kind of windows are you looking to replace?”
Promise to follow up with more details in two days.
2. Second Contact: Site Visit or Virtual Tour
Either visit their home or send a short video tour of your showroom. Point out common draft spots and how your products solve them. This step shows you care about their comfort.
3. Third & Fourth Contacts: Samples & Proposals
Leave a small glass sample or a corner piece of frame. Then send a tailored written quote:
• “Based on your window size, here is the cost and energy-saving details.”
These two steps prove you listen and you are transparent.
4. Fifth & Sixth Contacts: Testimonials & FAQ Sheet
Email two resources:
1. A 30-second video of a satisfied homeowner telling how their energy bill dropped.
2. A simple one-page FAQ about installation time and warranty.
Hearing real stories and reading clear answers builds confidence.
5. Seventh Contact: Final Check-In
Make a friendly phone call:
• “Hi again, it’s Alex. Do you have any final questions before we schedule your installation?”
This final touch shows you respect their decision and remain available.
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Why This Matters
If you rush to close the deal in one call, prospects may feel pressured or unsure. But guiding them through seven small, helpful steps makes them feel in control. They see you as a trusted adviser rather than a pushy salesperson.
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How to Use in Marketing & Branding
• CRM Automation: Set reminders so each step happens on schedule.
• Email Series: Offer a “7-Day Trust Program” that sends one friendly message per day.
• Website Badge: Display a “7-Step Care Promise” icon to show you guide every customer.
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Conclusion
Patience builds loyalty. By planning seven quality interactions—from first hello to final check-in—you create a clear, trustworthy path. In a crowded market, this careful approach can make your window and door business stand out and win more customers.